Real Groovy is a music retail store in New Zealand that sells new and used music, books, games, and DVDs. Founded in 1981, it has expanded to multiple locations in Auckland, Wellington, Christchurch, and Dunedin. Real Groovy also publishes a magazine, hosts music events, and has established an online shopping site. To remain competitive, Real Groovy will need to continue expanding its online presence and reducing competition from other retailers.