Influo: shit nobody knows my brand
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This document discusses different types of media for promoting brands, including owned media (websites, blogs, social channels), paid media (advertising, display ads, AdWords), and earned media (media relations with bloggers and influencers). It focuses on how to use influencer marketing for earned media by identifying relevant influencers, engaging with them, and creating tailored content to build relationships and tell brand stories through their channels. The key is creating great relations, being creative with content, and making stories king.
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