ENTERPRISE SOCIAL INTELLIGENCE
DIGITAL RESPONSE TRACKING
Craft Better Digital Campaigns With
a Deep View of the Social Response
Measuring Activity Doesn’t Guide Action
Most brands are investing significant resources in content
marketing and social community management – whether
through brand pages on Facebook, Google+, Twitter, YouTube,
or Pinterest or on their own web properties. However, the
metrics available to measure the impact of content marketing—
views, “likes,” shares, comments, and combined measures such
as People Talking About This (PTAT)—provide little guidance as
to why a particular digital strategy worked or missed the mark.
Digital marketers need intelligence that is actionable and that guides them to future success.
Understand Reach, Relationships, Relevancy, and Response
NetBase’s digital response tracking solution offers a business-ready template to monitor and
measure activity on leading social networks as well as company-owned public forums or blogs.
Built on an Internet-scale, high-performance, flexible enterprise social intelligence platform and
web-based application builder, the solution gives digital marketers instant analytics showing them:
How their messages are spreading
Who is driving the conversations and when they are happening
Which messages are resonating
What sentiments and emotions they are generating
MAKE FASTER COURSE
improve engagement levels
and resulting revenue
REACH by identifying key
influencers and prospects
ENGAGE MORE PEOPLE
by speaking the
UNDERSTAND deep social
response to campaigns
Use this information to make informed course corrections that put content marketing
campaigns on the best path to success.
Fine-tune Your Digital Response KPIs
The NetBase digital response tracking solution
measures digital activity (“likes,” comments, shares,
etc.) as well as net sentiment, likes and dislikes, and
even emotions expressed in commentary. It also
provides metrics on influential authors and influencers,
including demographic insights. With the NetBase
enterprise social intelligence platform, you can quickly
create custom dashboards that fine-tune these metrics to track the Key Performance Indicators
(KPIs) that make the most sense for your company and your digital strategy.
Benchmark Against Your Competitors and Analyze Trends
NetBase makes it easy to create dashboards and reports that compare your brand’s metrics to
competitors. And up to one year of social data is always available so that you can look at digital
response trends in a historical context.
Track All of Your Social Channels in One Place
The NetBase solution operates across all of your digital channels—Facebook, Google+, Twitter,
Pinterest, and public-facing corporate web properties—so that you can measure and report on
success more efficiently. At the same time, you can create distinct metrics for each site (e.g.
Facebook versus Twitter) in order to reflect its unique interaction patterns. You display these
metrics on one or more dashboards.
Measure and compare
digital response in real-time:
reach, net sentiment, likes
and dislikes, emotions,
and behaviors expressed
Identify influential authors
and their profiles, including
gender and age if avaialble
for specific digital
Review actual conversation