We are the students of Management Sciences in Bahria University Karachi Campus, this project is assigned to us by our IT course instructor Syed Abdul Rafey Qadri.When it comes to the advertising they find most influential in making a purchase decision. Marketers must understand what influences consumer behavior, such as the consumer buyer process, top influence and effective advertising.

1. BBA 4
IT IN BUSINESS
Course Instructor: Syed Abdul Rafey Qadri
Influence Of Various Advertising Media On
Buying Decisions.

2. Survey Objective
We are the students of Management Sciences in
Bahria University Karachi Campus, this project is
assigned to us by our IT course instructor Syed
Abdul Rafey Qadri.
When it comes to the advertising they find most
influential in making a purchase decision.
Marketers must understand what influences
consumer behavior, such as the consumer buyer
process, top influence and effective advertising.

3. Charts And Pictures

5. PIVOT TABLE 1
17 18 19 20 21 22 23 24 25 26 27 28 34 36 37 45 56
Gra
nd
Tot
al
0 0
print 1 3 1 1 1 7
radio 2 2 1 1 1 7
televisi
on 6 3 16 10 9 3 5 2 7 2 1 3 2 1 2 72
word
of
mouth 3 2 1 1 1 8
Grand
Total 0 6 5 19 13 11 4 5 3 11 3 2 4 3 1 1 2 1 94

6. PIVOT TABLE 2
print radio television word of mouth Grand Total
-------- 1 1
accountant 1 1
businessman 1 1
doctor 1 1
employed 2 2
employee 3 1 9 13
enterpenure 1 1
graduate 1 1
house wife 1 1
housewife 1 1
lecturer 1 1
manager 1 2 3
no 1 1
nothing 2 2
Pharmacist 1 1
psychologist 1 1
sales man 1 1
school teacher 1 1
Still Studying 1 1
student 2 2 43 6 53
student 2 2
teacher 1 1 1 3
tutor 1 1
Grand Total 7 7 72 8 94

8. FINDINGS
• We show that how many respondents are
belong to which age group.
• We show the income.
• We compare the age and media which gets
attention.
• We compare the occupation and media which
gets attention.

9. • IDEOGRAMS
• Muneeb Ahmed
• Hiba Aleem
• Email ID: ideograms.hm11@gmail.com
• SURVEY FORM:
https://docs.google.com/forms/d/1TkFLVIU51dR
FLnVR2JWiVbb5V7wwusqP3mqGy2NAAIQ/viewf
orm
• SURVEY DATA:
https://docs.google.com/spreadsheet/ccc?key=0
ApBjg8XybihodG5hZUhxZlBSLWZyQzltaDI5VU90b
Hc&usp=sharing#gid=0