Pawan launched a business called Saturn in 2005 to produce, package, and sell packaged tender coconut water. After 6 months of development and an investment of 1 year's return on investment, the business failed because there was an insufficient supply of coconuts. Pawan learned that fundamental market research is important to avoid wasted time and resources. He then started an organic food store called i2cook.com in 2013, applying the lesson learned about ensuring basic requirements like raw materials are in place. Currently i2cook.com has 72 products listed online with plans to expand, and Pawan expects the business to become profitable by June 2013.