The document discusses luxury retail in the UAE. It notes that the UAE is ranked 9th in top global shopping destinations and that luxury retail is growing strongly in the UAE due to high consumer spending power, a preference for international luxury brands among locals and expats, and increasing tourism. Some opportunities for luxury retail in the UAE include traditional affinity for luxury brands, attracting foreign luxury consumers, expanding malls and infrastructure, and a growing wealthy population. Challenges include high rents, competition from counterfeit goods, and economic pressures that could reduce discretionary spending.
This document discusses Lancome's travel retail market and opportunities for growth. It notes that the travel retail market is growing significantly, especially among Chinese travelers. Lancome has a large market share but also faces intense competition. The document analyzes Lancome's brand, target consumers, digital strategy, stores and displays. It identifies opportunities for Lancome such as targeting younger demographics and males, family packages, and new digital and retail strategies. Overall it provides an overview of Lancome's position in travel retail and recommendations to further expand in this growing market.
This document summarizes key trends in the global luxury goods market from 2014-2015. It finds that the luxury market grew 3% in 2014, with strong growth in luxury cars, hotels, yachts and jets. However, some sectors like China saw declines in 2015. New consumer behaviors like wanting more experiences and meaningful purchases are shaping the industry. Luxury brands are also adapting to trends like sustainability, less visible branding, social media marketing, and the rise of emerging markets. The document analyzes these shifts and strategies luxury brands are employing for future growth.
Food and wine strategy - Tourism AustraliaBen Moroney
Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager - Market Development, Wine Australia presented on the jointly funded food and wine strategy.
Middle East Trends - Shopper Powers and Retail Landscape 2014Cheil_Worldwide_UAE
Are shoppers changing the way retailers operate? Or are retailers driving the change in the shopper behaviour patterns? Why are malls getting bigger while the consumer attention span is shortening? What has more power – convenience or sensorial experience? Why is Middle-eastern retail landscape so unique? To find answers to these questions and more just read on Cheil's Trends Spring 2014: Shopper Powers.
L'Oreal Brandstorm 2014 Submission | Travel Retail for LancomeSahil Kapoor
This document discusses the travel retail market and provides key insights. It notes that the travel retail market is growing significantly, with over 1 billion aviation passengers in 2013 spending $48 billion, and these numbers are projected to increase substantially by 2020. The largest travel retail segments are fashion/accessories, alcohol, confectionery, tobacco, and beauty. The beauty segment accounts for 40% of the travel retail category market share, with L'Oreal being the leading brand. The document also analyzes travel retail consumer profiles and purchasing behaviors to better understand different shopper types. It identifies barriers to travel retail shopping and provides recommendations to overcome these barriers and lock customer loyalty.
The document discusses Lancome's position in the beauty and travel retail markets. It summarizes key details about market sizes, growth rates, and consumer types. It also outlines Lancome's brand positioning, digital strategy, existing points of sale, competitors, and opportunities and threats. In the future, Lancome sees opportunities in augmented reality ads, better customer data utilization, and new technologies. However, it faces threats from increased competition and potential declines in luxury demand.
The document discusses luxury retail in the UAE. It notes that the UAE is ranked 9th in top global shopping destinations and that luxury retail is growing strongly in the UAE due to high consumer spending power, a preference for international luxury brands among locals and expats, and increasing tourism. Some opportunities for luxury retail in the UAE include traditional affinity for luxury brands, attracting foreign luxury consumers, expanding malls and infrastructure, and a growing wealthy population. Challenges include high rents, competition from counterfeit goods, and economic pressures that could reduce discretionary spending.
This document discusses Lancome's travel retail market and opportunities for growth. It notes that the travel retail market is growing significantly, especially among Chinese travelers. Lancome has a large market share but also faces intense competition. The document analyzes Lancome's brand, target consumers, digital strategy, stores and displays. It identifies opportunities for Lancome such as targeting younger demographics and males, family packages, and new digital and retail strategies. Overall it provides an overview of Lancome's position in travel retail and recommendations to further expand in this growing market.
This document summarizes key trends in the global luxury goods market from 2014-2015. It finds that the luxury market grew 3% in 2014, with strong growth in luxury cars, hotels, yachts and jets. However, some sectors like China saw declines in 2015. New consumer behaviors like wanting more experiences and meaningful purchases are shaping the industry. Luxury brands are also adapting to trends like sustainability, less visible branding, social media marketing, and the rise of emerging markets. The document analyzes these shifts and strategies luxury brands are employing for future growth.
Food and wine strategy - Tourism AustraliaBen Moroney
Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager - Market Development, Wine Australia presented on the jointly funded food and wine strategy.
Middle East Trends - Shopper Powers and Retail Landscape 2014Cheil_Worldwide_UAE
Are shoppers changing the way retailers operate? Or are retailers driving the change in the shopper behaviour patterns? Why are malls getting bigger while the consumer attention span is shortening? What has more power – convenience or sensorial experience? Why is Middle-eastern retail landscape so unique? To find answers to these questions and more just read on Cheil's Trends Spring 2014: Shopper Powers.
L'Oreal Brandstorm 2014 Submission | Travel Retail for LancomeSahil Kapoor
This document discusses the travel retail market and provides key insights. It notes that the travel retail market is growing significantly, with over 1 billion aviation passengers in 2013 spending $48 billion, and these numbers are projected to increase substantially by 2020. The largest travel retail segments are fashion/accessories, alcohol, confectionery, tobacco, and beauty. The beauty segment accounts for 40% of the travel retail category market share, with L'Oreal being the leading brand. The document also analyzes travel retail consumer profiles and purchasing behaviors to better understand different shopper types. It identifies barriers to travel retail shopping and provides recommendations to overcome these barriers and lock customer loyalty.
The document discusses Lancome's position in the beauty and travel retail markets. It summarizes key details about market sizes, growth rates, and consumer types. It also outlines Lancome's brand positioning, digital strategy, existing points of sale, competitors, and opportunities and threats. In the future, Lancome sees opportunities in augmented reality ads, better customer data utilization, and new technologies. However, it faces threats from increased competition and potential declines in luxury demand.
The document describes the "Queen of Heart Express" campaign, an all-India awareness campaign about heart disease in women launched on September 28, 2013. Over 90 days, artists traveled across 32 cities in India performing street plays to educate about the causes, symptoms, and precautions of heart disease, especially in women. The campaign covered over 16,000 km and was launched at events in hospitals, tourist sites, and other locations in each city.
This document appears to list various religious sites and locations in India along with their sizes for advertising space. It includes temples, mosques and gurdwaras in cities like Delhi, Amritsar, Jodhpur, Kolkata, Mahabaleshwar, Mathura, Vrindavan, Nainital and Shimla. Contact information is provided at the end to inquire about the advertising opportunities.
This document is a creative portfolio for a media and design company called Adworth Media. It provides contact information for the marketing and design departments, including email addresses and a physical address in Rohini, Delhi. It also lists the company website.
InteractiveBees a creative design agency offers IBees Media planning Services, InterativeBees ORM, Interactive Bees Ecommerce development and IBees ORM services.
The document lists the names of various cities and towns in India multiple times, including major cities like Delhi, Mumbai, Kolkata, Chennai, Bengaluru, Hyderabad as well as other smaller cities and towns. It ends with a request to contact them and a thank you.
Interactive Bees is a new age interactive solutions provider that brings creativity and innovative ideas backed by cutting-edge technology. It offers robust solutions beyond conventional thinking for web development, branding, and digital marketing. The company has a team of skilled professionals from various backgrounds like design, development, content, and project management. It provides both online and offline solutions for clients, including web development, search engine optimization, email marketing, online advertising, and print collateral. One case study highlighted is how Interactive Bees created a website for Nokia that simulated the phone's functionality through videos and images to showcase its high-end features in an easy to use manner.
The document provides information about various advertising opportunities on SpiceJet flights and airport facilities. It details options for branding on aircraft bulkheads, seat back displays, boarding passes, baggage tags, tarmac coaches, and more. Metrics are given on passenger demographics and time spent exposed to potential in-flight advertisements. The aim is to give advertisers ways to reach SpiceJet's large captive audience through interior, exterior, and auxiliary branding options.
This document provides summaries of magazines from India and China that are suitable for advertising in hotels and resorts. It describes 12 magazines from China that target audiences such as luxury travelers in Shanghai, train passengers in southern China, citizens in Shenzhen, international readers in airports and on airlines. It also summarizes 10 magazines from India focused on topics like luxury lifestyles, wellness, beauty, weddings, design, travel and aviation. The magazines provide opportunities to advertise and acquire media placements in print publications targeting affluent consumers in these regions.
The document describes The Times of Africa magazine, which covers news and topics related to Africa and India. It has a circulation of 10,000 copies across 26 African nations and major cities in India. The magazine focuses on partnerships, business opportunities, politics, travel, and culture. It includes interviews with African leaders and diplomats, as well as events coverage. It is available in both print and digital formats.
OutdoorUAE magazine has a monthly circulation of 10,000 copies that are distributed across the UAE through various channels and are estimated to each be read by 3 people, reaching a total readership of 30,000. The magazine is focused on outdoor activities and gear and most readers spend 10-20% of their income each year on outdoor products. It has a large social media following and events help promote brands in the outdoor space.
This document summarizes information about Kingfisher Airlines and its in-flight magazine Air Premiere. Kingfisher Airlines is an airline based in Bangalore, India that operates new aircraft and aims to provide a premium passenger experience. It targets wealthy travelers between 25-45 years old. The in-flight magazine Air Premiere is published exclusively for Kingfisher Airlines passengers and includes articles on travel, luxury goods and lifestyle topics. It has a circulation of over 300,000 copies.
The document provides information about KWITF 2013, one of the largest travel fairs in Indonesia. It is held annually in Jakarta and features exhibitions from domestic and international travel agencies, tourism companies, and countries. Attendees can find deals on various travel package types. In addition to general packages, there are also medical, education, diving, and religious packages. KWITF 2013 aims to promote Indonesia as a travel destination and strengthen the tourism industry.
The document provides information about KWITF 2013, one of the largest travel fairs in Indonesia. It is held annually in Jakarta and features exhibitions from domestic and international travel agencies, tourism companies, and countries. Attendees can find deals on various travel package types. In addition to general packages, there are also medical, education, diving, and religious packages. KWITF 2013 aims to promote tourism in Indonesia and encourage growth in the tourism industry.
The document presents advertising options in Thailand that can be acquired through bartering rather than cash payments. It describes several magazines and TV shows on various channels that cover topics like weddings, travel, and golf. These media outlets accept bartering of products or services in exchange for advertising space, allowing companies to promote themselves without paying cash fees.
The document discusses an organization called Ormita that facilitates barter transactions in Mexico, allowing companies to exchange their products or services for advertising instead of paying cash. Ormita acts as an intermediary, connecting companies to various media outlets across different platforms like television, radio, newspapers and websites.
Companies corporate identify is seemed to be in its brand. KS Designers will provide you a effective brand design that represents your companies identify and goals. A successful corporate brand design will give you instant credibility and lasting recognition.
Jetsetmag.com offers luxury advertisers various digital advertising options to promote their brands to an exclusive audience of over 200,000 high net worth individuals, including unique editorial content, banner displays, sponsored articles, email marketing, and social media promotion. Advertisers can choose from options like web features, top 5 lists, video ads, and newsletter placements to engage the affluent readership.
Rules of Attraction - how retailers can get the most from the global shopperGeoffrey Barraclough
A helpful guide for UK retailers. How to get the most from the global shopper. Clearly written. Helpful tips. Plenty of facts. Short case studies from Arcadia and Selfridges.
Dr Dev Kambhampati | A Basic Guide to Exporting- Finding Qualified BuyersDr Dev Kambhampati
This document discusses various programs offered by the U.S. Department of Commerce that can help companies find qualified international buyers. It outlines services like BuyUSA.gov Matchmaking, Commercial News USA, Featured U.S. Exporters, customized market research reports, the Gold Key Matching Service, International Company Profiles, International Partner Search, and Department of Commerce trade event programs that connect exporters with potential buyers, distributors, and partners abroad. The goal is to strategically increase international sales by identifying and qualifying leads.
The document describes the "Queen of Heart Express" campaign, an all-India awareness campaign about heart disease in women launched on September 28, 2013. Over 90 days, artists traveled across 32 cities in India performing street plays to educate about the causes, symptoms, and precautions of heart disease, especially in women. The campaign covered over 16,000 km and was launched at events in hospitals, tourist sites, and other locations in each city.
This document appears to list various religious sites and locations in India along with their sizes for advertising space. It includes temples, mosques and gurdwaras in cities like Delhi, Amritsar, Jodhpur, Kolkata, Mahabaleshwar, Mathura, Vrindavan, Nainital and Shimla. Contact information is provided at the end to inquire about the advertising opportunities.
This document is a creative portfolio for a media and design company called Adworth Media. It provides contact information for the marketing and design departments, including email addresses and a physical address in Rohini, Delhi. It also lists the company website.
InteractiveBees a creative design agency offers IBees Media planning Services, InterativeBees ORM, Interactive Bees Ecommerce development and IBees ORM services.
The document lists the names of various cities and towns in India multiple times, including major cities like Delhi, Mumbai, Kolkata, Chennai, Bengaluru, Hyderabad as well as other smaller cities and towns. It ends with a request to contact them and a thank you.
Interactive Bees is a new age interactive solutions provider that brings creativity and innovative ideas backed by cutting-edge technology. It offers robust solutions beyond conventional thinking for web development, branding, and digital marketing. The company has a team of skilled professionals from various backgrounds like design, development, content, and project management. It provides both online and offline solutions for clients, including web development, search engine optimization, email marketing, online advertising, and print collateral. One case study highlighted is how Interactive Bees created a website for Nokia that simulated the phone's functionality through videos and images to showcase its high-end features in an easy to use manner.
The document provides information about various advertising opportunities on SpiceJet flights and airport facilities. It details options for branding on aircraft bulkheads, seat back displays, boarding passes, baggage tags, tarmac coaches, and more. Metrics are given on passenger demographics and time spent exposed to potential in-flight advertisements. The aim is to give advertisers ways to reach SpiceJet's large captive audience through interior, exterior, and auxiliary branding options.
This document provides summaries of magazines from India and China that are suitable for advertising in hotels and resorts. It describes 12 magazines from China that target audiences such as luxury travelers in Shanghai, train passengers in southern China, citizens in Shenzhen, international readers in airports and on airlines. It also summarizes 10 magazines from India focused on topics like luxury lifestyles, wellness, beauty, weddings, design, travel and aviation. The magazines provide opportunities to advertise and acquire media placements in print publications targeting affluent consumers in these regions.
The document describes The Times of Africa magazine, which covers news and topics related to Africa and India. It has a circulation of 10,000 copies across 26 African nations and major cities in India. The magazine focuses on partnerships, business opportunities, politics, travel, and culture. It includes interviews with African leaders and diplomats, as well as events coverage. It is available in both print and digital formats.
OutdoorUAE magazine has a monthly circulation of 10,000 copies that are distributed across the UAE through various channels and are estimated to each be read by 3 people, reaching a total readership of 30,000. The magazine is focused on outdoor activities and gear and most readers spend 10-20% of their income each year on outdoor products. It has a large social media following and events help promote brands in the outdoor space.
This document summarizes information about Kingfisher Airlines and its in-flight magazine Air Premiere. Kingfisher Airlines is an airline based in Bangalore, India that operates new aircraft and aims to provide a premium passenger experience. It targets wealthy travelers between 25-45 years old. The in-flight magazine Air Premiere is published exclusively for Kingfisher Airlines passengers and includes articles on travel, luxury goods and lifestyle topics. It has a circulation of over 300,000 copies.
The document provides information about KWITF 2013, one of the largest travel fairs in Indonesia. It is held annually in Jakarta and features exhibitions from domestic and international travel agencies, tourism companies, and countries. Attendees can find deals on various travel package types. In addition to general packages, there are also medical, education, diving, and religious packages. KWITF 2013 aims to promote Indonesia as a travel destination and strengthen the tourism industry.
The document provides information about KWITF 2013, one of the largest travel fairs in Indonesia. It is held annually in Jakarta and features exhibitions from domestic and international travel agencies, tourism companies, and countries. Attendees can find deals on various travel package types. In addition to general packages, there are also medical, education, diving, and religious packages. KWITF 2013 aims to promote tourism in Indonesia and encourage growth in the tourism industry.
The document presents advertising options in Thailand that can be acquired through bartering rather than cash payments. It describes several magazines and TV shows on various channels that cover topics like weddings, travel, and golf. These media outlets accept bartering of products or services in exchange for advertising space, allowing companies to promote themselves without paying cash fees.
The document discusses an organization called Ormita that facilitates barter transactions in Mexico, allowing companies to exchange their products or services for advertising instead of paying cash. Ormita acts as an intermediary, connecting companies to various media outlets across different platforms like television, radio, newspapers and websites.
Companies corporate identify is seemed to be in its brand. KS Designers will provide you a effective brand design that represents your companies identify and goals. A successful corporate brand design will give you instant credibility and lasting recognition.
Jetsetmag.com offers luxury advertisers various digital advertising options to promote their brands to an exclusive audience of over 200,000 high net worth individuals, including unique editorial content, banner displays, sponsored articles, email marketing, and social media promotion. Advertisers can choose from options like web features, top 5 lists, video ads, and newsletter placements to engage the affluent readership.
Rules of Attraction - how retailers can get the most from the global shopperGeoffrey Barraclough
A helpful guide for UK retailers. How to get the most from the global shopper. Clearly written. Helpful tips. Plenty of facts. Short case studies from Arcadia and Selfridges.
Dr Dev Kambhampati | A Basic Guide to Exporting- Finding Qualified BuyersDr Dev Kambhampati
This document discusses various programs offered by the U.S. Department of Commerce that can help companies find qualified international buyers. It outlines services like BuyUSA.gov Matchmaking, Commercial News USA, Featured U.S. Exporters, customized market research reports, the Gold Key Matching Service, International Company Profiles, International Partner Search, and Department of Commerce trade event programs that connect exporters with potential buyers, distributors, and partners abroad. The goal is to strategically increase international sales by identifying and qualifying leads.
Ra 360 brings you 30 Days of Fashion, the biggest fashion and beauty consumer event in India uniting publications and offering advertisers an effective platform. It will bring over 200 unique promotions, lifestyle events, and luxury retail festivals across multiple cities in April and October 2012. Every day will feature magazine initiatives, workshops, fashion shows, exhibitions, giveaways and offers to engage fashionistas.
This document summarizes the plans for a new travel magazine called "Bon Voyage!". It will target business professionals, tourism industry experts, and service industry professionals to inform them about travel hotspots and industry trends. Extensive surveys were conducted to create balanced content that maximizes the target audience. The magazine will have over 96 pages printed in full color on high quality paper. It will have a print run of 100,000 copies and be distributed through newsstands, upmarket retailers, and direct mail. The magazine aims to provide a one-stop source of authentic industry information and satisfy readers through well-researched content.
Asian Paradises is a travel publication that has been offering an exclusive holiday destination guide to readers for over 17 years, inspiring travelers to visit exotic resorts across Asia. It has a readership of over 44,000 individuals with an average yearly income above $85,000 who research holidays extensively. In addition to the print publication, Asian Paradises also has a website with over 80,000 subscribers and digital apps to provide advertising and exposure opportunities for businesses in the travel industry.
This is the latest PDF for publishers (2020). It sheds thelight on PressReader's global operation and it's B2B network.
Contact me at wboukhaled@partner.pressreader.com to start your journey with PressReader.
PressReader delivers an endless stream of top news stories right to your pocket.
Mission
PressReader is on a mission to improve the way people discover stories that matter.
Vision
We see a sustainable future for publishers and creators of quality content.
We see a community of people who want to find stories that inform, move, and inspire.
We see new ways for brands to build meaningful relationships with real people.
Our story
PressReader was originally NewspaperDirect (founded in 1999) which sought to give travelers access to their hometown newspaper, by allowing copies of current issues to be printed anywhere in the world.
In 2003, NewspaperDirect launched its all-you-can-read service, PressReader. Though PressReader was early to the market (smartphones and tablets weren’t yet a thing, and very few people were aggregating media at that point), it soon became clear that the idea was a good one. NewspaperDirect rebranded as PressReader in 2014. Since then, PressReader has grown rapidly, from just 100K MAUs to more than 12M MAUs today — and accelerating quickly.
PressReader’s proprietary technology makes it possible to process thousands of newspapers every single day, extracting text and images and making articles instantly translatable, searchable, and easy to read on mobile devices. No one else has managed to pull this off. Today, PressReader’s all-you-can-read service is popular with individual subscribers and business partners alike. And as we like to say at PressReader, it’s just the beginning.
The Puyallup Fair has been entertaining visitors for over a century and provides a great opportunity to reach consumers. Turnstile advertising at the Fair is an effective promotional tool, as the 1.2-1.4 million annual visitors must pass through turnstiles to enter. Many major companies have used turnstile advertising successfully at various venues. Research shows turnstile ads are one of the most recalled signage types by visitors.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
3. About Inflight Magazine
An Inflight magazine (or In-flight magazine) is a free magazine distributed via the
seats of an airplane by an airline company. Many airline companies produce
inflight magazines to provide details about their fleet, as well as articles about
destinations or other interesting information.
Inflight publishing is an unusual niche in the magazine world. Airline titles have
minimal distribution costs, and readership figures come from existing passenger
traffic.
More than 80% of passengers read the magazines airlines place in front of them,
and readers average around 30 minutes a flight with the magazines. While the
quality of inflight magazines varies widely, their upscale, captive readership
appeals to advertisers, particularly luxury-goods makers targeting men.
4. Why Advertise in Inflight Magazine
Inflight magazine advertising provides a unique opportunity for media buyers
and brand owners. The magazines themselves are produced by quality
publishers and are utilized by many prestigious, high-end brands to support
their advertising campaigns.
Airline magazine advertising is a proven method to target the frequent
flyer/business traveller market - decision-makers and opinion leaders with a
high-income. An airplane cabin provides a captive environment where airline
magazine advertising can reach the right audience at a receptive moment.
Therefore, the opportunity to promote a brand through Inflight magazine
advertising is huge. Airline magazine advertising is a proven method to target
the frequent traveller.
To know more about Inflight magazine advertising, see its key
information such as distribution and circulation
5.
6. Indigo does not offers any in flight magazine.
But what do we offer is a brilliant and
tastefully designed in flight shopping Hello
6E. It contains on board items for sale which
includes apparels, electronic gadgets and
fashion related items. It is a fixed 30 page
shopping catalogue which gives
advertisement opportunity to very
handpicked advertisers ensuring high recall.
• Circulation: 1,65,000
• Distribution : Every Seat Pocket
• Readership: 16,00,000
• Frequency: Monthly
• No. of pages: 44
• No. of Flights: 415
• Category - Domestic / International
7.
8. The readership profile of the magazine
includes affluent businessmen and
entrepreneurs, high-end tourists,
senior corporate executives, successful
professionals, decision makers and
influencers and thus offers very high reach
to the advertisers.
• Circulation: 2,25,000
• Distribution : Every Seat pocket,
Airport Lounge
• Readership: 25,00,000
• Frequency: Monthly
• No. of pages: 148
• No. of Flights: 124
• Category - Domestic / International
9.
10. Spice route is much appreciated for its
editorial content offering enough to
keep every flier engaged through his journey
with features on travel and destinations
in India; trendy food, recipes and
restaurants; covering art and culture
across the nation including socially conscious
citizens and a section dedicated to children.
• Circulation: 1,75,000
• Distribution : Every Seat Pocket
• Readership: 12,00,000
• Frequency: Monthly
• No. of pages: 196
• No. of Flights: 125
• Category - Domestic / International
11.
12. Jet Wings offers its readers in-depth
knowledge of India. It not only highlights
travel, but also unique cultural traditions,
music, art, cinema, food and contemporary
design. Every issue of Jet Wings has regular
lifestyle sections that review the latest
gadgets and automobiles in the market, the
finest spas, resorts and high-end accessories,
as well as what’s new in the education and
real estate segments.
• Circulation: 3,25,000
• Distribution : Every Seat Pocket
• Readership: 16,00,000
• Frequency: Monthly
• No. of pages: 248
• No. of Flights: 340
• Category - Domestic / International
13.
14. The magazine’s readers – business as well as
pleasure travelers – are keen to sample the
best that our country has to offer and that is
what Go-getter magazine delivers to them.
The magazine showcases the very best of
India from travel, lifestyle, sports and
business to food and wine in addition to the
popular entertainment and interaction
sections.
• Circulation: 68,000
• Distribution : Every Seat Pocket
• Readership: 5,50,000
• Frequency: Monthly
• No. of pages: 108
• No. of Flights: 100
• Category - Domestic / International
16. Other Services of
Adworth media pvt. Ltd.
Adworth media pvt. Ltd. is a full fledged Advertising Agency.
The Company is based in Delhi with presence not only in Delhi/NCR but Pan India.
The Company deals in :
- Outdoor Hoarding Media
- Transit Media
- Inflight Media (Boarding Passes, Magazines, Seat Backs)
- Inflight Magazine
- Ads in Radio FM
- Ads in Television
- Print Media
- Making of TV ad films, Telefilms, Corporate films
- Event Management
Trusted name among Big Organizations.