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infactum 
Aditya Narayana 
Product Strategist | www.infactum.org 
Your way to easy info 
Enables Self-Service Data Analysis for General Excel User
1 www.infactum.org 
infactum 
Agenda 
Who is General User of Data? 
How does General User use this Data? 
What is the problem with existing approach? 
How does INFACTUM help General Users?
2 www.infactum.org 
infactum 
Who is General User of Data 
General User is like You and Me who 
•Enjoys reading news articles in the morning 
•Picks up To-Do lists on the coffee table and leaves for office 
•Collects data pouring in from different sources and make decisions 
•Checks emails at work and attends meetings 
•Watches Google Now updates on Smart Phone on the way back home 
•Searches for best Movies Online to unwind 
•Makes an On-demand purchase and checks bank’s summary statement
3 www.infactum.org 
infactum 
How does General User use this Data 
General User tries to break this information in snippets and remember them. 
More important Data that General User cares about is entered as raw-tables in a spreadsheet (go to tool for data capture) 
Now what does this user do with data in Excel sheet? 
•Many people use Excel sheet only for record keeping 
•Pro-Excel users make pivot tables and charts 
•Others figure out a way to make a mental picture of the data (Brad Feld’s blog) 
•Even others use Big Data tools 
•Most others give up altogether and hand it over to an analyst
4 www.infactum.org 
infactum 
What is the problem with existing approach 
•By not analyzing one’s data, user is missing on valuable insights 
•Decisions made are purely hunch based or are partly data-driven 
•By viewing only data-tables, user misses the nuances that his eyes can catch in visualizations such as charts and heatmaps 
•BigDatatools are an expensive proposition for General purpose use 
•BigDatatools are complex and require a steep learning curve 
•Visualization tools expect user to create his own charts with a drag and drop feature 
•User needs to absorb the insights from data and move on, then what is the point in creating beautiful expensive charts? 
•Do you really want to share your data with an analyst? 
•Hiring an analyst will cost you a lot and will only increase the turn around time of creating insights
5 www.infactum.org 
infactum 
How does INFACTUM help General Users 
Automatically 
Recognize and organize Data 
Common “Search Box’” 
Presentation 
Collaboration 
Auto creation of insightful charts 
Users can further curate , harmonizeand enrich with contextual knowledge 
User can ask a question and watch Infactumproduce charts instantly 
Share your analysis , charts and dashboards with your peer group & friends. 
Organize information as stories or infographics. 
stories , charts and Dashboards 
Infactumenhances general user experience with an exciting 
Starting point to discover more from data
www.infactum.org 
6 
infactum 
End 
marketing@infactum.org 
CONTACT US 
www.infactum.org 
Thank You ! We continue to innovate 
/infactum 
Go Ahead! 
Register for a free account

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Enables Self-Service Data Analysis for General Excel User

  • 1. infactum Aditya Narayana Product Strategist | www.infactum.org Your way to easy info Enables Self-Service Data Analysis for General Excel User
  • 2. 1 www.infactum.org infactum Agenda Who is General User of Data? How does General User use this Data? What is the problem with existing approach? How does INFACTUM help General Users?
  • 3. 2 www.infactum.org infactum Who is General User of Data General User is like You and Me who •Enjoys reading news articles in the morning •Picks up To-Do lists on the coffee table and leaves for office •Collects data pouring in from different sources and make decisions •Checks emails at work and attends meetings •Watches Google Now updates on Smart Phone on the way back home •Searches for best Movies Online to unwind •Makes an On-demand purchase and checks bank’s summary statement
  • 4. 3 www.infactum.org infactum How does General User use this Data General User tries to break this information in snippets and remember them. More important Data that General User cares about is entered as raw-tables in a spreadsheet (go to tool for data capture) Now what does this user do with data in Excel sheet? •Many people use Excel sheet only for record keeping •Pro-Excel users make pivot tables and charts •Others figure out a way to make a mental picture of the data (Brad Feld’s blog) •Even others use Big Data tools •Most others give up altogether and hand it over to an analyst
  • 5. 4 www.infactum.org infactum What is the problem with existing approach •By not analyzing one’s data, user is missing on valuable insights •Decisions made are purely hunch based or are partly data-driven •By viewing only data-tables, user misses the nuances that his eyes can catch in visualizations such as charts and heatmaps •BigDatatools are an expensive proposition for General purpose use •BigDatatools are complex and require a steep learning curve •Visualization tools expect user to create his own charts with a drag and drop feature •User needs to absorb the insights from data and move on, then what is the point in creating beautiful expensive charts? •Do you really want to share your data with an analyst? •Hiring an analyst will cost you a lot and will only increase the turn around time of creating insights
  • 6. 5 www.infactum.org infactum How does INFACTUM help General Users Automatically Recognize and organize Data Common “Search Box’” Presentation Collaboration Auto creation of insightful charts Users can further curate , harmonizeand enrich with contextual knowledge User can ask a question and watch Infactumproduce charts instantly Share your analysis , charts and dashboards with your peer group & friends. Organize information as stories or infographics. stories , charts and Dashboards Infactumenhances general user experience with an exciting Starting point to discover more from data
  • 7. www.infactum.org 6 infactum End marketing@infactum.org CONTACT US www.infactum.org Thank You ! We continue to innovate /infactum Go Ahead! Register for a free account