This document discusses a social media campaign conducted by Club Med Belux. It involved sending an influential Belgian blogger named Ine to Club Med Chamonix to provide a live, impartial review of her 3-day stay on her blog and social media platforms. The campaign aimed to establish dialogue with Belgian bloggers and communicate Club Med's values through real user experiences. It resulted in over 59,000 impressions and 277 clicks from an interactive banner promoted on Belgian blogs. The campaign received additional attention from blogs in other countries like France, Brazil, and Canada. It also garnered coverage in major Belgian newspapers like De Morgen and Le Soir.