1) The document discusses population and rural market trends in India, noting that India's total population grew from 107.15 crore in 2001 to 133 crore in 2017, while rural population grew from 74.24 crore to 88.39 crore over the same period. 2) Uttar Pradesh has the highest rural population of over 19.7 crore, while Goa has the lowest rural population of only 0.1 crore. 3) Rural households are increasing access to facilities like drinking water, electricity, and sanitation, though many still lack all three.