India digital landscape 2013-14. An Introduction to India and Digital In India.
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India digital landscape 2013-14. An Introduction to India and Digital In India presented in an easy to understand manner. Its the kind of stuff you would like to Tweet :) The deck was presented to the leadership team of a reputed global brand as part of an India immersion program.
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India digital landscape 2013-14. An Introduction to India and Digital In India.
- 1. INDIA! INDIA TRENDS! TWEETS! HOURS! MINUTES! START! 25! 0:00! 0:45! #demographics! #mobilefirst! #youngindia! #Namaste! #onlinebehavior! PRESENTED BY: 22FEET TRIBAL WW! TOPIC: India’s digital landscape! MADE ON: 25th February! LOCATION: INDIA! @indiatrends! @22feetTribalWW : Namaste!!! This presentation outlines the digital landscape of India and consumer trends on the www ! @22feetTribalWW : A leading digital marketing consultancy managing over 41 brands & 30 million fans on FB ! #primaryscreen! #SocialByNature! #ContentConsumed! INDIA! SOCIAL!
- 2. @INDIA: Not all the rumours are true! No snake charmers or elephants in cities. But yes, we are unique:)#ThislsIndia! TIME SPENT! IN TRAFFIC! AVG ANIMALS! ON ROAD! 3H! 5!
- 3. @INDIA: Some unique facts being … you will encounter a cow on the way to work and we need at least 10 songs per movie #ThislsIndia! MOVIES/YR! FESTIVALS! 1000+! 43!
- 4. SOURCE: WORLD BANK DATA JAN 2014! RELIGIONS! DIALECTS! 8! 1700! @INDIA: “The frustrating thing about India is that whatever you can rightly say about India, the opposite is also true” @AmartyaSen #RealIndia!
- 5. @INDIA: At over 1.2 billion, our population is 4 times that of the USA. 52% of it is under the age of 25. #YoungIndia! MAL:FEM! URBAN:RURAL! 51:49! 31:69! SOURCE: WORLD BANK DATA JAN 2014!
- 6. @INDIA: We are one of the fastest growing internet population in the world with more internet users than the population of @Brazil #IndiaOnTheWWW! GROWTH! 208M! 31%! SOURCE: COMSCORE (2013)! INTERNET USERS!
- 7. @INDIA: 75% of the Indian internet audience is under 35! #Young&Active! MALE! FEMALE! 39%! SOURCE: COMSCORE (2013)! 61%!
- 8. @INDIA:Growth of rural internet penetration is 2X that of urban #IndiaontheWWW! URBAN USERS! RURAL USERS! 35%!65%! SOURCE: COMSCORE (2013)!
- 9. @INDIA:We have one of the largest mobile subscriber base in the world with 950 million mobile connections #MobileIsKing! INTERNET ENABLED! SMARTPHONES! 130M!430M! SOURCE: COMSCORE (2013)!
- 10. @INDIA:Internet traffic via mobile surpassed that of traffic via Desktop in 2012. For us on the www, mobile is the #PrimaryScreen! URBAN! RURAL! 25M!85M! SOURCE: COMSCORE (2013)! 0%! 20%! 40%! 60%! 80%! 100%! DESKTOP INTERNET! MOBILE INTERNET! 12/08! 06/09! 12/09! 06/10! 12/10! 06/11! 12/11! 06/12! %OFINTENET TRAFFIC!
- 11. @INDIA:Almost 50% of mobile internet users are below the age of 25 #MobileIsKing! 3G GROWTH! SMARTPHONE GROWTH! 91%! SOURCE: COMSCORE (2013)! 40%!
- 12. @INDIA: Online entertainment & applications take up 75% of smartphone usage. #MobileForEntertainment! iOS USERS! ANDROID USERS! 91%!3.2%! SOURCE: COMSCORE (2013)!
- 13. @INDIA:We are all about Cricket & Bollywood. Our search history is proof. #IndiaSearches! GROWTH! UNIQUE SEARCHES! 67M! SOURCE: GOOGLE TRENDS! 28%!
- 14. @INDIA:Some of the biggest decisions Indians make are driven through the internet. #OnlineDrivingOffline! SEARCH FOR! PARTNERS! SEARCH FOR! REVIEWS! 21M! 40M! SOURCE: GOOGLE TRENDS!
- 15. @INDIA:With 11.6 million users added in 2013, it has been the #YearOfTheBlog! USERS! GROWTH! 28%!36M! SOURCE: COMSCORE (MAR 2013)!
- 16. @INDIA:67% of internet users have social profiles. We are #SocialByNature! FACEBOOK! TWITTER! 33M!90M! SOURCE: COMSCORE (MAR 2013)!
- 17. @INDIA:Facebook leads the social media landscape & continues to grow at 30% each year #IndiaStatusUpdate! FB MOBILE! TIME SPENT/USER! 217MI!65M! SOURCE: AVENDUS (MAR 2013)!
- 18. @INDIA:But Instagram & Pinterest are growing rapidly and catching on quickly #SocialByNature! INSTAGRAM GR! PINTEREST GR! 500%!120%! SOURCE: AVENDUS (MAR 2013)!
- 19. @INDIA:We love to chat:) IM is the second most downloaded category of apps with @Whatsapp & @BBM being the bulk of them.! WHATSAPP! BBM! 22%!38%! SOURCE: AVENDUS (MAR 2013)!
- 20. @INDIA:And we love our free content. Over 3.2 billion videos were viewed last year #ContentConsumed! UNIQUE VIEWERS! MINS/USER! 432!55M! SOURCE: COMSCORE (MAR 2013)!
- 21. @INDIA: Give us content that makes us care and we will share! #ShareShareShare! VIDEOS SHARES/DAY ON FB! VIDEOS TWEETED/MIN! 700!500YRS! SOURCE: RHYTHM INSIGHTS!
- 22. @INDIA: Cricket drives the sports category on the web with the IPL & Indian Cricket dominating search followed by Football #WeLoveCricket! IPL ONLINE VIEWS! FACEBOOK INTEREST! 40M!76M! SOURCE: COMSCORE (MAR 2013)!
- 23. @INDIA:#CashOnDelivery has led to an 88% growth in e-commerce with the market growing to 16 billion USD in 2013.! APPAREL! 18-35 USERS! 60%! SOURCE: Comscore(2013)! 21%!
- 24. @INDIA:#CashOnDelivery has led to an 88% growth in e-commerce with the market growing to 16 billion USD in 2013.! APPAREL! 18-35 USERS! 60%! SOURCE: Comscore(2013)! 21%!
- 25. @INDIA:Online advertising budgets is soon becoming a big piece of the brand advertising budgets #NoInvestmentNoReturn! CURRENT SPEND! PROJECTED SPEND (2015)! 1.6B! SOURCE: Avendus (2013)! 400M!
- 26. @INDIA: Thank You! Visit us at www. 22feettribalworldwide.com to learn more about our work.! FACEBOOK! TWITTER! /22FEETTRIBALWW! @22FEETTRIBALWW!