Research, analysis, and recommendations by Felicia Chandra, Saam Eljali, Raya Ranjbar, Dana Wang, and Lily Zimmerman

1. Usability Research Study
Team 2: Felicia Chandra, Saam Ejlali, Raya Ranjbar,
Dana Wang, Lily Zimmerman
Spring 2019

2. Indeed.com
“Indeed is the #1 job site in the world with over 250 million unique visitorsevery
month. Indeed strives to put job seekers first, giving them free access to search
for jobs, post resumes, and research companies. Every day, we connect millions of
people to new opportunities.”
Indeed.com

3. Observe pain points
and propose solutions
to optimize user
experience
Test Goal
See the habits and
patterns of user
interaction with the
Indeed.com website

4. ● Minimal communication across site
lowering trust
● Finding relevant search results
● Finding career advice
Key Pain Points
● Lack of trust
● Lack of transparency through
communication
● Underutilization of valuable
content
Problems

5. User Persona
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6. Who We Tested
FT
PT

7. Tasks
Task #1:
Search and apply for
your desired job
Task #2:
Search and apply for a
job at Nana’s Green Tea,
LLC
Task #3:
Find the Career Advice
section on the
Indeed.com website

8. Search and apply for your desired job - Time & Clicks

9. Search and apply for your desired job - Full Stats
73%
?
??

10. Find information about the company that you are interested

11. Task #2

12. Finding #1
100% of the subjects
had no idea that they
had just created an
account after applying
directly through indeed.
Lack of transparent
communication leads to
mistrust

13. Example

14. Solution #1
Establish trust by clearly
indicating the users account
options and status

15. Example

16. Finding #2
Users search results and
search guidance could be
enhanced further

17. Example

18. Example

19. Solution #2
Provide search tips to
optimize the search success
and improve the search
accuracy

20. Example

21. Task #3

22. Finding #3
Career Advice section is
effectively hidden from users

23. Example

24. Find Coaching & Career Advice on Indeed.com

25. Solution #3
Capitalizing on the career
advice builds trust with users
and shows them that Indeed
cares.
Optimizing visual design
elements to correlate with the
users’ task mindset increases
user satisfaction
Get rid of “Find
Resume” tab and move
it to submenu of
“Employers / Post Job”
Add “Career Advice”
section to Homepage

26. Example
Current “Career
Advice” Location
Current “Career
Advice” Location
Suggested “Career Advice” Location

27. Additional Suggestions
Improve search
accuracy
Create a section
called “People
with similar job
interests also
viewed...”
Enable filtering of
job results by
company rating
Provide statistics
(i.e. how many
applicants applied
to this position,
your estimated
chance)

28. Additional Suggestions
Demonstrate indeed’s
value by featuring
content like success
stories on the homepage
Implement standard
follow up
communications to keep
users aware of
application status
Communicate options
for creating an account /
saving info on
Indeed.com clearly and
explicitly

29. Summary
● Lack of open communication
across site to establish trust
● Finding relevant search
results
● Finding coaching & career
advice
● 20 years old
● Sophomore at a University
● Makes >$1000 a month
● Very busy, so she’s
constantly in a hurry
● To see the habits and
patterns of user interaction
with the Indeed.com
website
● To observe pain points and
propose solutions to
optimize user experience

30. Summary
● Search and apply for your desired
job
● Search and apply for a job at
Nana’s Green Tea, LLC
● Find the Career Advice section on
Indeed.com
● Lack of transparent
communication leads
to mistrust
● Users search results
and search guidance
could be enhanced
further
● Career Advice section
is effectively hidden
from users
● Establish trust by clearly
indicating user account
options and status
● Provide search tips to
optimize search success
and improve search
accuracy
● Get rid of “Find Resume”
tab and move it to
submenu of “Employers /
Post Job”
● Add Career Advice section
to homepage