This document provides an overview for investors of a new marketing protocol called View to Earn (V2E) that connects creators, audiences, and advertisers. It aims to win back consumer attention by rewarding viewers for engagement without compromising privacy. The protocol has proven successful in trials, growing creator communities and audience sizes 10x. It seeks funding to further develop the ADEPT token and platform to build the future of marketing on Web3.

1. Winning the
War of Attention
Investor Overview
In partnership with

2. The Death of
Digital Marketing
001

3. Consumer behaviour
is changing
Digital Marketing is
broken and dying
Advertisers are struggling
to get attention
People are feeling
overwhelmed
Investor Overview
002

4. Investor Overview
003
Ad
blockers
Marketing tools
have failed to adapt
Cookies
are dying
Quality of
attribution
Trust the
Black Box
Platform
censorship
People aren’t
clicking through

5. Investor Overview
004
0.03%
Banner and
Click-Through
Rate (CTR)
Chance of
being struck
by lightning
It’s more and more expensive
and less and less effective
0.03%
* NOAA National Severe Storms Laboratory

6. Investor Overview
005
0
50,000
100,000
150,000
200,000
250,000
300,000
2007 2009 2011 2013 2015 2017 2019 2021 2023
Display - total Display - online video Display - social media
Display - other Classified Search
Internet Advertising Spending Worldwide from 2007 to 2023 by Format
Advertisers Spend Annually
$250bn
Investor Overview

7. Marketing needs
to reconnect

8. Investor Overview
007
We all
live in the
‘Attention
Economy’
* Hootsuite Digital 2019 report
Time
2000 2010 2020
Audience
Attention
limited by human factors
Content
growing exponentially
We Are Here

9. Investor Overview
008
And are
engaged
by creators
and
influencers
* bigcommerce.co, digitalmarketinginsitute.com
Of people trust creators to
guide purchasing decisions
x2
82%
Creators are twice
more powerful than brands in
triggering purchase intent
89%
Of advertisers enjoy a higher
ROI on influencer budgets

10. “In 2022, the key to unlocking on
communities (no matter the size of
your business) is in the hands of
digital creators.”
* Hootsuite Digital 2022 report
Investor Overview
009

11. Investor Overview
0010 * Hootsuite Digital 2019 report
Top 4%
of influencers
dominate
sponsor spend
96%
of influencers are
unrepresented and
underutilised
Creators are
extremely
valuable but
extremely hard
for advertisers
to reach 50m
Content Creators Today
The Opportunity

12. Winning back
attention

13. View to Earn (V2E)
Connects creators, audience and advertisers on any platform
Investor Overview
Rewards viewers for
attention & engagement
Simple to deploy,
easy to use
Pro privacy and
fraud proof

14. Investor Overview
0013
Audience
Connect and engage
with advertiser for
reward
Advertiser
Establishes campaign,
targeting and budget
Creators
Digital creators embed
V2E Calls to Action in
their content
Investor Overview
Creator
Creator
Creator
Viewer
Viewer
Viewer
Viewer
Viewer
Viewer
Viewer
Viewer
Viewer

15. Investor Overview
0014
Advertiser
Sets up campaign
Investor Overview
o Define conversion criteria
o Set & stake budget
o Engage with and select
Influencers & Content criteria

16. Investor Overview
0015
Creator
Easy to set up
Investor Overview
o Copy paste Incent source code
into broadcasting software
o Activate sponsorship

17. Investor Overview
0016
Creator
Livestream
Investor Overview
o Go live
o 'Check-In' displayed 'in-content'
o Watch wallet balance grow!

18. Investor Overview
0017
Audience
Check-In to Connect
Crypto Wallet
Investor Overview

19. Investor Overview
0018
Audience
Reward value streamed
Investor Overview
You're Rewards are
Streaming!
Let’s Go!

20. Investor Overview
0019
Audience
Engages with Sponsor(s)
to unlock rewards for
themselves & the
originating Creator
Investor Overview

21. Investor Overview
V2E delivers
the Average Click Through
Rate reported by Meta
10x
0020
It's incredibly
effective
* Hootsuite Digital 2019 report
0.9%
Average CTR
10%
Average CTR

22. Investor Overview
0021
Incent has been an amazing platform
and currency to reward my Twitch
audience, and help grow.
I believe that the loyalty that my viewers
show me deserves rewarding. Incent
allows me to reward every viewer with a
real-world asset for their time.
it's a great way to give back to the
people that support you just by
watching!
Incent allows me to reward every
viewer who wants to be rewarded
for their loyalty.
@Holmesinfive | 52k followers @Ltzonda | 380k followers
@Fatal_Artist | 2k followers @TacitBlade | 19k followers
I love being able to
give back to the loyal
members of my
community with this
rewards system. I'm
very happy to have
found Incent and
adopted its use on my
streams.
@PaulieEsther | 97.7k followers

23. Investor Overview
0022
Our V2E pilot delivered
exponential growth
* Hootsuite Digital 2019 report
We’ve proven that even Crypto
newbies community are incentivised by
the acquisition of small units of value in
the of a fringe cryptographic token.
Over 12 months Incent’s community of digital creators
grew by word of mouth
30,000+
Growth of V2E
engagements per week
500,000
Average increase of
each digital creators’
consumer audience
x10 users
0
100000
200000
300000
400000
Jan 2020 May 2020 Sep 2020 Jan 2021 May 2021
User and Creator Traction
Content Creators Content Consumers

24. Marketing
for Web 3.0

25. Investor Overview
0024
We’re building a marketing
exchange that benefits
all participants
Their attention has a premium and is
being rewarded
Earns mainstream cryptocurrency from viewing and
engaging with the content they enjoy (V2E) with zero
data or privacy risk
Generating income and wealth
alongside the audience
Can deploy on any platform without disruption to
their behaviour
Bypass the competition in the
saturated ‘Attention’ economy and
reach a huge untapped network
Access and engage prized demographics in an
intuitive, effective and reciprocal way, with zero
fraud risk.
Can track path to purchase without compromising
users' privacy
Verifiable traffic – ability to prove ROI

26. Investor Overview
0025
Advertiser
Staking Pool
Protocol Treasury
Creator
Viewer
Publisher
Value Staked
for yield
Value Staked for
Audience Access
Engagement
Trigger
Sponsor engagement fee
distributed to stakeholders
How the Protocol works

27. Investor Overview
Advertiser
Staking Pool
Protocol Treasury
Creator
Viewer
Publisher
Value Staked for yield
0026
Value Staked
for yield
Value Staked for
audience access
Engagement
Trigger
Sponsor engagement fee
distributed to stakeholders

28. Investor Overview
Advertiser
Staking Pool
Protocol Treasury
Creator
Viewer
Publisher
Value Staked for Audience Access
0027
Value Staked
for yield
Value Staked for
audience access
Engagement
Trigger
Sponsor Value distributed
to DEP stakeholder

29. Investor Overview
Protocol confirms consumer – advertiser engagement
0028
Value Staked
for yield
Value Staked for
audience access
Engagement
Trigger
Sponsor Value distributed
to DEP stakeholder
Viewer
Advertiser
Staking Pool
Protocol Treasury
Creator
Publisher

30. Investor Overview
Advertiser
Staking Pool
Protocol Treasury
Creator
Viewer
Publisher
Sponsor engagement fee distributed to Protocol
stakeholders
0029
Value Staked
to DEP for yield
Value Staked to
DEP for advertising
Engagement
Trigger
Sponsor engagement fee
distributed to stakeholders
5% 30%
5% 10%
20% 30%

31. Investor Overview
Phase 01
Successful Proof of Concept
Phase 02
Launch ADEPT (ERC20) Token
Phase 03
Build / Pre-Launch
Phase 04
Post-Launch
Phase 05
DAO Establishment
0030
We’ve
partnered
with the best
Investor Overview

32. Investor Overview
Protocol growth and development expenditure, revenue distribution and token burn are
reviewed and re-voted monthly.
Voting Power
31
ADEPT
Token Utility
Investor Overview
Advertisers buy ADEPT (or we buy it on their behalf) to sponsor influencer content, engage
and acquire their audiences.
Advertisers can secure reduced transaction fees based on amount of ADEPT staked.
Access
Any user that stakes value into the protocol earns up to 20% of protocol Ad revenue
generated, proportional to the amount staked within their staking tier, staking duration and
voting participation
Protocol staking pay-outs occur monthly.
Farming Yield

33. Investor Overview
Our funding
strategy
emphasises
collaboration
Strategic
Reserve
4.4%
Seed
Round
5.0%
Seed
Round
5.0%
Private
Sale (P2)
5.0%
Private
Sale
1.0%
Private
Sale
4.6%
Project
Development
25.0%
Advisory
5.0%
Ecosystem
Development
45.0%
0032

34. Investor Overview
-
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
800,000,000
900,000,000
1,000,000,000
Mar 22 Jun 22 Sep 22 Dec 22 Mar 23 Jun 23 Sep 23 Dec 23 Mar 24 Jun 24 Sep 24 Dec 24 Mar 25 Jun 25 Sep 25 Dec 25 Mar 26 Jun 26 Sep 26 Dec 26
ADEPT Distribution Schedule
Legacy Seed P1 P2 Public Ecosystem Rewards Influencer Drops Sponsor Drops Project Development Strategic Reserve Advisory
Designed to generate influence and commercial buy-in to the Protocol prelaunch and
incentivise community participation, technical and commercial development thereafter
0033

35. Investor Overview
Uniquely Positioned
34
Simplicity
Low Touch
Plug and Play
Reward
Commodity
Liquid value
Backwards
Compatible
Permissionless
leverage of mainstream
publishing networks
Secure
Pro User Privacy
Data Security
Attribution
breadth
and quality
Fraud proof, On chain,
Click through to Sale
Future Proof
Marketing
for Web3

36. Investor Overview
Investor
Invitation
Investor Overview
0035
Effective marketing
tool for ensuring
conversion
Ability to influence
product design
and launch
First Mover
Advantage
A proven, disruptive
and viral technology
A protocol that
pulls in Global Ad
dollars
Tokenomics
optimised to drive
Capital Appreciation

37. Investor Overview
0036
A Team of V2E Pioneers
Rob
Wilson
Co-founder & CEO
Jaxon
Valentine
Commercial Director
Rowan
Last
Head of Finance
Zachary
Powell
Community Manager
Tara
Kemp
Head of Marketing
Guy
Brandon
Head of Content

38. Contact
rob@incent.com
+61 450 967 128
incent.com
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