How valuable would it be to learn the secrets of potentially reaching millions of customers, prospects and employees globally on LinkedIn—first-hand from the corporate communications manager at LinkedIn, as well as from social media experts at Citi, Dell, JCPR and Inbound Lead Solutions? Registration deadline is Thursday, March 20, 2014 at 9:30 AM PT. http://www.bulldogreporter.com/product/leading-edge-linkedin

1. February 27, 2014
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Bulldog Reporter’s PR University presents a new Master Class Webinar
Leading-Edge LinkedIn for PR: LinkedIn, Citi & Dell Share
Best New Techniques for Creating More Profitable
Connections on LinkedIn
How valuable would it be to learn the secrets of potentially reaching millions of customers, prospects
and employeesglobally on LinkedIn—first-hand from the corporate communications manager
at LinkedIn, as well as from social media experts at Citi, Dell, JCPR and Inbound Lead
Solutions?
Trainers:
Yumi Wilson, Manager, Corporate Communications, LinkedIn Corporation
Paul Butcher, Director, Digital Communications, Citi
Suzanne Doughty, Social Media Program Manager, Dell
Nicole Hudson, Founder and President, Inbound Lead Solutions
Leslie Billera, Vice President, Marketing, JCPR

2. What You'll Ln
Reasons to Attend This Event:
Brands and PR pros know: You have to keep up—especially in social media where recent changes
could leave your brand pages in the digital Stone Age overnight. For example, you’re missing out on
200 million LinkedIn users if you haven’t taken advantage of the site’s latest revamp.
LinkedIn has upgraded everything from its company page and notification capabilities to improved
mobile integration. And that’s just the tip of the iceberg.
With overhauls like these in place—it’s time to optimize your brand’s business pages in this fastest
growing network. For the freshest insights on how to supercharge your LinkedIn pages and integrate
them across your organization and social media presence for a bigger digital footprint, join PR
University for this advanced training session that will reveal best practices straight from top social
media engaged brands—and from an insider at LinkedIn.
In this fast-paced and high-level webinar, you’ll learn everything you need to know about getting
revved up on LinkedIn. Make sure to join us for all the timely and actionable information you’ll learn
during this 90-minute session. If you’re looking for a social media optimization methodology that
works across channels, then this is one PR University training session you won’t want to miss.
Event Info:
DATE: Thursday, March 20, 2014 (Also available On Demand)
TIME: 1PM ET; Noon CT; 11AM MT; 10AM PT
(If purchasing On Demand, link will be sent by 5:00 PM PT on Friday, March 21
COST: $299 per registrant (registration includes one (1) log-in code and access to On Demand
version)
Introducing
PR University's
"Passport Savings" Program: Attend up to 60 professional development webinars for just
$1,695!
You can pay $299 for this event, or you can pay just $1695 and attend every PR University webinar all

3. year—up to 60 of our 90-minute events per year! That's like getting 56 webinars free! Call 1-800-9591059 or go online for details.
What You'll Learn:
•New LinkedIn Developments: How LinkedIn’s recent improvements can help your company or brand
•LinkedIn and Mobile: Tips for driving engagement on smartphones and tablets using LinkedIn
•Data and Stats: Why LinkedIn matters—even for B2C companies
•How to set up Better Company Pages to improve your reputation and drive even more traffic to your
own sites
•Superior Profiles: Secrets of creating compelling profiles—from keyword optimization tips to visual
branding best practices
•LinkedIn Apps: A breakdown of the latest apps—and how to add them to your pages for greater
engagement
•How to optimize LinkedIn for SEO to make pages more discoverable
•New ways to make LinkedIn Endorsements work for your pages
•Compelling Status Updates & Content: How to engage connections with relevant content using tools
like LinkedIn Today
•LinkedIn Groups: The pros, cons and steps for creating and managing your own LinkedIn
communities
•Measurement: How to measure the value of your LinkedIn efforts and prove their worth to
management across each platform
•Best Practices: Most effective LinkedIn pages and techniques being used by brands to build buzz

4. About the Trainers:
Yumi Wilson is a corporate communications manager at LinkedIn, where she runs LinkedIn for
Corporate Communications and LinkedIn for Journalists. LinkedIn for Corporate Communications is
the official group for PR/corporate communications specialists who want to learn more about
LinkedIn. Group discussions focus on tips and tricks that can be used to build, maintain and protect
your brand on LinkedIn. She is on leave from San Francisco State University, where she teaches
journalism.
Based in New York, Paul Butcher heads up the digital communications team with Citi Global Public
Affairs. In this role, he is responsible for internal digital, external digital and social media. His team
focuses on providing digital and social solutions and campaigns to support the enhancement and
protection of the Citi brand. He has a depth of experience in digital marketing and communications
from both the agency and client perspectives.
Suzanne Doughty manages strategy and engagement for Dell's global presence on LinkedIn, Google
Plus, SlideShare and Pinterest. Before Dell, she co-founded Cedar Sage Marketing, a boutique
marketing consultancy in Austin, which delivered email marketing and social media services to local
clients. Her past experience also includes product marketing at Sun Microsystems, and technical
marketing and systems engineering roles at Hewlett-Packard. For the last two years, she has
volunteered as Marketing Co-Chair on the board of Social Media Club Austin.
Nicole Hudson’s Inbound Lead Solutions, focuses on integrated digital strategies in Social Media,
Content Marketing, SEO and Lead Generation. Nicole is certified in Hub Spot inbound marketing and
chairs the Detroit user group (HUG). Her specialization in social media, franchising and multi-unit
location marketing strategies has been recognized by Franchise Update Media Group with a Star
Award, a recently published LinkedIn case study on Franchising Search Engine Optimization and Lead
Generation. Nicole is a member of the International Franchise Association, sits on the Marketing
&Technology Committee, is a contributor to Franchising World magazine and regular speaker on

5. LinkedIn social selling and lead generation.
Leslie Billera develops and executes marketing strategies and tactics for JCPR clients with a focus
on crafting benefit-driven copy that inspires action. In addition to applying her marketing acumen to a wide range
of client projects, Leslie works closely with the JCPR and JCIP business development team on proposals,
presentations and new business ideas and strategies. Prior to joining JCPR, Leslie worked as a freelance copywriter
and marketing consultant with a focus on the green sector, servicing clients including Lexus Hybrid Living, eBay’s
World of Good, Environmental Media Association, Discovery’s PlanetGreen.com, OrganicAuthority.com and many
others.
About the Training Director:
Brian Pittman is the training director for Bulldog Reporter's PR University. He also
serves as vice president and associate publisher overseeing content for Bulldog
Reporter. Previously, he was the content director of marcom trade site CommPRO and
before that served as editorial director at Infocom Group, where he edited, reported for
and launched titles such as Media Relations Insider, PR Agency Insider, Ad Agency
Insider and Managing Partner. He also worked as editor of Utah Business magazine for
a number of years, among other titles. He is a seasoned event moderator and reporter
with extensive experience interviewing such personalities as Steve Forbes, Bob
Edwards and Margaret Thatcher.

6. Details:
Your Webinar Registration Entitles You To:
• A single-computer site license to attend the 90-minute Web conference (and invite as many people
as you can fit around your computer, at no extra charge).
Live event purchases now also include bonus access to the On Demand recorded version.
• The opportunity to connect with the presenter during the interactive audience Q&A.
• The opportunity to build your training library. You will receive a PDF of the presentation slides.
Your On Demand Webinar Registration Entitles You To:
• Access to a streaming video of the original webinar presentation, which you can play at any time.
• On Demand is usually available within a day of the event. A link to the material will be sent to you
as soon as it is available.
• The opportunity to build your training library. You will receive a PDF of the presentation slides.
APR
Accreditation:
• APR Accreditation Maintenance Credits Approved: 1.0.
• Accredited registrants must track their points and submit activities to the Universal Accreditation
Board. Please keep a copy of the event description and date/time to submit when required by the
UAB.
Registration Information:

7. Registration deadline is Thursday, March 20, 2014 at 9:30 AM PT.
http://www.bulldogreporter.com/product/leading-edge-linkedin