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DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New O...
Content Marketing
& Social Media
Lead Generation in
Franchising
Nicole Hudson
Inbound Lead Solutions
President
@GetInbound...
Question:

How do you leverage social
media for lead generation in a
franchise system?

Answer:

A Content Marketing Strat...
Content Marketing vs.
Social Media Marketing:
What is the difference?

DRIVING GROWTH in CHALLENGING TIMES
February 22-25,...
DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New O...
The Constituents & Goals

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton ...
Social Foundation = Content
Marketing Technologies

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans...
• Market Segment
• Company Size
• Role

•
•
•
•

Goals
Challenges
Behavior
Content Preferences
DRIVING GROWTH in CHALLENGI...
Buyer Profiles
• The Franchise Sales
Candidate
• The Customer
• The Franchisee’s
• Referral Partners,
Advocates and
Vendor...
Inbound Lead Solutions

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Ri...
What Content Engages Your
Audience?

Content, Context & Channel Alignment

DRIVING GROWTH in CHALLENGING TIMES
February 22...
Channel Selection & Distribution

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center...
DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New O...
What Happens When Social Media
is Added To the Mix?

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orlean...
Paid Social Advertising

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton R...
Measurement & ROI

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riversi...
Facebook

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towe...
Twitter

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Tower...
Google+ Local

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside &...
Video & Visual
•
•
•
•
•

You Tube
Vimeo
Pinterest
Instagram
Vine

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 201...
LinkedIn – Franchise Development

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center...
LinkedIn – Franchise Development

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center...
LinkedIn Ad’s – Buyer Persona Targeting

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention...
LinkedIn – Slide Share

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Ri...
LinkedIn Case Study - Franchising

DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Cente...
DRIVING GROWTH in CHALLENGING TIMES
February 22-25, 2014 | New Orleans Convention
Center/Hilton Riverside & Towers | New O...
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International Franchise Association 2014 Digital Marketing and Technology Summit Presentation on Content Marketing & Social Media Lead Generation in Franchising

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Learn how to leverage social media for lead generation through content marketing. This presentation will cover

-The difference between content marketing and social media
-Key constituents in the process
-The social foundation
-Buyer persona's
-The customer buying cycle
-Key examples of franchisor best in class for social media and content marketing


Published in: Marketing
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International Franchise Association 2014 Digital Marketing and Technology Summit Presentation on Content Marketing & Social Media Lead Generation in Franchising

  1. 1. DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  2. 2. Content Marketing & Social Media Lead Generation in Franchising Nicole Hudson Inbound Lead Solutions President @GetInboundLeads DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  3. 3. Question: How do you leverage social media for lead generation in a franchise system? Answer: A Content Marketing Strategy DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  4. 4. Content Marketing vs. Social Media Marketing: What is the difference? DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  5. 5. DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  6. 6. The Constituents & Goals DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  7. 7. Social Foundation = Content Marketing Technologies DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  8. 8. • Market Segment • Company Size • Role • • • • Goals Challenges Behavior Content Preferences DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  9. 9. Buyer Profiles • The Franchise Sales Candidate • The Customer • The Franchisee’s • Referral Partners, Advocates and Vendors DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  10. 10. Inbound Lead Solutions DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  11. 11. What Content Engages Your Audience? Content, Context & Channel Alignment DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  12. 12. Channel Selection & Distribution DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  13. 13. DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  14. 14. What Happens When Social Media is Added To the Mix? DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  15. 15. Paid Social Advertising DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  16. 16. Measurement & ROI DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  17. 17. Facebook DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  18. 18. Twitter DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  19. 19. Google+ Local DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  20. 20. Video & Visual • • • • • You Tube Vimeo Pinterest Instagram Vine DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  21. 21. LinkedIn – Franchise Development DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  22. 22. LinkedIn – Franchise Development DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  23. 23. LinkedIn Ad’s – Buyer Persona Targeting DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  24. 24. LinkedIn – Slide Share DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  25. 25. LinkedIn Case Study - Franchising DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA
  26. 26. DRIVING GROWTH in CHALLENGING TIMES February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

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