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“THINK BIG”
AND 14 OTHER QUOTES TO LIVE BY IN YOUR
CONTENT MARKETING EFFORTS
ON OBJECTIVES
AND AIMS
“Sound strategy starts with
having the right goal”
MICHAEL PORTER
“Know what you want, work
to get it, then value it once
you have it”
NORA ROBERTS
“Without goals and plans to
reach them, you are like a
ship that has set sail with no
destination”
FITZHUGH DODSON
ON PLANNING
AND STRATEGY
“A goal without a plan is just
a wish”
ANTOINE DE SAINT-EXUPERY
“Failing to plan is planning to
fail”
ALAN LAKEIN
“Organising is what you do
before you do something, so
that when you do it, it is not
all mixed up.”
A.A. MILNE
ON IDEAS
AND INNOVATION
“If you’re going to be thinking
anything, you might as well
think BIG”
DONALD TRUMP
“Nothing is more dangerous
than an idea when it’s the
only one you have”
ÉMILE CHARTIER
“You can’t rest on your
laurels. You have to continue
to innovate, you have to
continue to be different.”
KEITH BELLING
“The biggest risk is not taking
any risk”
MARK ZUCKERBERG
ON MEASURING
“However beautiful the
strategy, you should
occasionally take a look at
the results”
WINSTON CHURCHILL
“Measurement is the first step
that leads to control and
eventually to improvement”
H. JAMES HARRINGTON
ON LEARNING
“You don’t learn to walk by
following rules. You learn by
doing and falling over”
RICHARD BRANSON
“The only source of
knowledge is experience”
ALBERT EINSTEIN
“Experience is making
mistakes and learning from
them”
BILL ACKMAN

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