This document is the presentation from Jeannette M. Passmore at the 2012 Ohio College Personnel Association Annual Conference in Worthington, OH. The presentation discusses the forgotten functional area in student affairs and uses Flickr photos to illustrate different themes throughout the presentation such as "Long Ago & Far Away", "Behind the Magic", and "The Magician". All slides, resources, and links from the presentation will be uploaded to the OCPA website.