Digital technology has benefits for the music industry by helping new and established artists distribute their music more easily. However, it has also negatively impacted traditional music sales as illegal downloading cuts into profits. While social media has helped some musicians like Ed Sheeran gain popularity online and achieve commercial success, not all artists are able to leverage digital platforms, and record stores continue closing as online music sales rise. The music industry faces ongoing challenges balancing new opportunities with protecting artists' livelihoods.