Brazil is 4º market in World in games and in this inphographic you could be see numbers, stas and others data. For more information or other analysis, contact us: faleconosco@pacosagenciadigital.com.br

1. BRAZILIAN
MARKET
games
consoles sold
in Brazil the last few years:
4,5
3
1,5
million
million
million
+72,8%
2012
2011
Tax burden in Brazil may spend
72.8% of the game
2010
The Brazilian market
grew
4
between 2011 and 2012, totaling
US$ 800 million, the largest
growing market for electronic
games
biggest
of the world
The Brazilian market was worth
US$ 420 million in 2011 and
expected to grow 7.1% annually
through 2016
7
23%
million
brazilian people
or 45.2 million people, consider
themselves regular or casual
players
Expected sales of consoles in Brazil
in 2013 with the start of production
of the PS3 in the country
stats about Assassin’s Creed franchise show
market growth in the Brazil
Assassin`s
Creed
Brotherhood
Assassin`s
Creed 3
Assassin`s
Creed
Revelations
Assassin`s
Creed 2
50
units
10
units
150
k
units
300
prevision
k
k
k
41%
31,5% 68,5%
In the big cities, 41% own a video
game console
Women x Men
82%
Preferred genres of
gamers:
action 66%
sports
65%
adventure
22%
62%
Television is the preferred device
for 82% of the players, while
laptops are used by 22%
49,8%
45,2%
$$
$
classe
5h14min
classe
3h22min
ab
Online games have higher
average time played than
gaming laptops
c
Considering gamers of all ages,
the group is concentrated in
these classes
35 million gamers on brazil spend:
10,7 hours
5,5 hours
4 hours
1,8 hours
Magazines
and
Newspaper
Radio
TV
mobile devices in brazil:
24
Games
Profile of users of
digital games in brazil:
83%
77%
milhões
De jogadores das plataformas
móveis (celulares e smartphones)
27
million
men
15,8
million
women
60%
numbers of tablets and
cellphones in brazil:
2
19,2
million
tablets
People who have a
cell phone, use to
play
million
smartphones
the downloads
are games on
smartphones
The principal means of information
about new products are:
26,5%
ORKUT
52,5%
TWITTER
84,8%
FACEBOOK