Mercado Geek - Quem são?

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This document discusses the characteristics and purchasing habits of two groups in Brazil: geeks/nerds (84% of the population) and those who are married (16%). It notes that geeks/nerds between ages 16-35 who earn 4-10 minimum salaries buy smartphones, games, and study online. It also notes that married individuals with children tend to buy books online, electronics, and engage in online shopping and investing.

Marketing

16%
CASADOS
ELAS ELES
SMARTPHONES
COMPRAM
GAMES
ESTUDAM
Fontes: Omelete/UFRJ/Mackenzie - http://www.pacosagenciadigital.com.br
4 A 10 SALÁRIOS MÍNIMOS
TEM FILHOS
COMPRAM
LIVROS ONLINE
COMPRA
ONLINE
INVESTE EM
ELETRÔNICOS
ATÉ 35 ANOS
CONSUMO
RENDA
84%
GEEK/NERD
M E R C A D O
QUEM SÃO?
16% 82%
90%
86%
44%
38%
35%
89%
64%
94% 38%
2%
SOLTEIROS SEPARADOS

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