As your organization matures in its understanding of the value of BI and data as a strategic asset, it's only natural it will demand more from its BI platform. Use this growing maturity as an opportunity to introduce the concept of Enterprise Information Management (EIM) to the organization. The concept may seem foreign to some, but when examined within the context of improving the quality of the information, which ultimately leads to better adoption of the BI platform, the benefits are compelling. Join Perficient as we explore the technologies that will introduce the EIM concept to your organization, namely Master Data Services (MDS) and Data Quality Services (DQS). We'll even see these technologies in a live demo. Presenter Duane Schafer leads Perficient's national Microsoft business intelligence practice. He has more than 16 years of experience providing guidance and thought leadership in the areas of Enterprise Information Management, Business Intelligence and Data Warehousing.

1. Improving Quality and Adoption –
Introducing EIM with SQL Server 2012

2. About Perficient
Perficient is a leading information technology consulting firm serving
clients throughout North America.
We help clients implement business-driven technology solutions that
integrate business processes, improve worker productivity, increase
customer loyalty and create a more agile enterprise to better respond
to new business opportunities.

3. PRFT Profile
 Founded in 1997
 Public, NASDAQ: PRFT
 2011 Revenue of $260 million
 20 major market locations throughout North America
— Atlanta, Austin, Charlotte, Chicago, Cincinnati, Cleveland,
Columbus, Dallas, Denver, Detroit, Fairfax, Houston,
Indianapolis, Minneapolis, New Orleans, Philadelphia, San
Francisco, San Jose, St. Louis and Toronto
 1,800+ colleagues
 Dedicated solution practices
 600+ enterprise clients (2011) and 85% repeat business
rate
 Alliance partnerships with major technology vendors
 Multiple vendor/industry technology and growth awards

4. Our Solutions Expertise & Services
Business-Driven Solutions Perficient Services
• Enterprise Portals  End-to-End Solution Delivery
• SOA and Business Process  IT Strategic Consulting
Management  IT Architecture Planning
• Business Intelligence  Business Process & Workflow
• User-Centered Custom Applications Consulting
• CRM Solutions  Usability and UI Consulting
• Enterprise Performance Management  Custom Application Development
• Customer Self-Service  Offshore Development
• eCommerce & Product Information  Package Selection, Implementation
Management and Integration
• Enterprise Content Management  Architecture & Application Migrations
• Industry-Specific Solutions  Education
• Mobile Technology
• Security Assessments
Perficient brings deep solutions expertise and offers
a complete set of flexible services to help clients
implement business-driven IT solutions 4

5. Our Speaker
Duane Schafer
• Manages the National Microsoft BI Practice at Perficient.
• 16 years experience in providing guidance and thought
leadership to his clients in the area of Enterprise
Information Management, Business Intelligence and
Data Warehousing.
• Provided services ranging from Enterprise Data
Warehouse architecture to EIM strategy and has worked
with several Fortune 500 companies.
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6. Agenda
 Base Assumptions
 Quality is important
 What is EIM?
• Gartner definition and functions
 Exploring the EIM services within SQL Server
• DQS - Data Quality Services
• MDS – Master Data Services
 Recap
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7. EIM Poll
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8. Perficient’s Microsoft Practices
Microsoft
NBU
Business
SharePoint Intelligence Cloud
(Duane Schafer)
• Content • Dashboards • Scalability
• Sites • Scorecards • Time to market
• Communities • OLAP • DAC support
• Composites • DW • Tenancy
• Insights • Integration • Integration
• Search • MDM / DQS • Reporting
• Security • Security • Security
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9. Base Assumption #1
• A major issue is access to relevant and reliable data.
Source: Information Week Reports, 2011

10. Base Assumption #2
• Data Quality issues affect BI adoption.
Source: Information Week Reports, 2011

11. Base Assumption #3
• Data Quality issues drive interest in MDM.
Source: Information Week Reports, 2011

12. Gartner EIM Definition
• Enterprise Information Management (EIM) is an
integrative discipline for structuring, describing and
governing information assets regardless of
organizational and technological boundaries to
improve operational efficiency, promote
transparency and enable business insight.
- From Gartner Group, BI Summit 2007

13. What does it mean?
“Really long definition… “
• EIM maturity model?  Ignore it for now…
• Master data stewards?  Ignore that for now…
• Master Blaster?  Wrong movie…
• Definition implies an EIM program (with
technologies) is needed…

14. EIM Definition revisited

15. EIM Service Layers
• Collaboration Share/Search KM
• Delivery Traditional BI SSBI
• IQ Governance Data Quality Master Data
• Analytic OLAP Predictive
• Integration ETL CEP SOA
• Storage OLTP DW OLAP
Note – there is no implication of ‘service layer’ maturity here,
however our EIM program is now more mature because we’ve
defined additional layers.

16. What is DQS?
• DQS is a knowledge-driven solution that provides both
computer-assisted and interactive ways to manage the integrity
and quality of your data.
 Data Cleansing
 Matching
 Reference Data Services
 Profiling
 Monitoring
 Knowledge Management (built from domains)
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17. What is the DQS process?
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18. What are the DQS components?
Server Client
Note – If you have SharePoint, you have SQL Server. If it’s SQL 2012,
you have DQS.
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19. What does DQS look like?
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20. DQS – Main Page
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21. DQS – Domain Management
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22. DQS – Domain Management
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23. DQS - Profiling
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24. DQS - Quality
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25. DQS - Administration
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26. DQS - Integration
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27. DQS - Integration
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28. DQS Architecture
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29. What is MDS?
• MDS is a service that allows an organization to consistently
define and manage their master data. (i.e. non-transactional)
 Build the model
 Models, Entities, Attributes (base components)
 Hierarchies, Attribute Groups, Collections (complex components)
 Enhance the model
 Business rules, Approval Workflows
 Map data to the model
 Maintain the model
 Expose data from the model
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30. What is the MDS process?
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31. What are the MDS components?
Server Clients
Note – If you have SharePoint, you have SQL Server. If it’s SQL 2012,
you have MDS.
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32. What does MDS look like?
Demo Time!
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33. MDS – Explore model
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34. MDS – Attribute Groups
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35. MDS – Hierarchies
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36. MDS – Collections
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37. MDS – Build model
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38. MDS – Business Rules
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39. MDS – Business Rules
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40. MDS – Integration
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41. MDS – Views
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42. MDS – Views
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43. MDS Architecture
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44. What did we just see?
 Introduced a simpler definition of EIM
• i.e. “A set of functions we should be good at.”
 Described ‘major’ service layers of EIM
 Filled the last major technology gap to EIM implementation
• “Information Quality Governance”
 Increased visibility into data issues (increase quality)
 Empowered the business (increase adoption)
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45. New Features that Contribute to BI Solutions
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46. Thank You!
Contact: Duane Schafer
314.971.4663
Duane.Schafer@perficient.com
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