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The View From the Outside In
Joint Perspectives in Improving Your
Conference and Event Services
2014 ACUI Annual Conference
April 8, 2014
Presented By Carlos Costa and Chuck Salem
The Benefits
Revenue
Generation
Auxiliary
Revenue
Generator
Source: ACCED-I Benchmarking Study 2009
Gross Sales
< 50K
50K - 149K
150K - 399K
400K - 699K
700K - 999K
1M - 2.49M
2.5M - 4.9M
5M >
Auxiliary
Revenue
Generator
Source: ACCED-I Benchmarking Study 2009
The Benefits
Revenue
Generation
Net Revenue
Unknown
<50K
50K - 149K
150K - 399K
400K - 699K
700K - 999K
1M >
Soft ROI
Enrollment Marketing
Brand Awareness
Educational Mission
Soft ROI
Year-Round Campus Life
Town/Gown Relationships
Student Staff Development
CASE STUDIES
• The View From The Outside
• What We Look For
• What You Can Do On Your
Own
7
CaseWestern
ReserveUniversity
CaseWestern
ReserveUniversity
• Merger of Case Institute of
Technology and Western
Reserve University in 1967
• Top 50 National University
(ranked 38th) according to
US News and World Report
• 500 acre campus that is the
centerpiece of Cleveland’s
cultural district
• Total FTE = 9,636
Institution Profile
• Primary Meeting Venues
– Tinkham Veale University
Center (Opening August
2014)
• Ballroom seating 700
• 12 meeting rooms seating 6-
90
– Thwing Center
• Excelsior Ballroom and 10
additional rentable meeting
rooms and lounges
Product ProfileCaseWestern
ReserveUniversity
The Consulting Process
190’s
CaseWestern
ReserveUniversity
The Consulting Outcomes
190’s
CaseWestern
ReserveUniversity
UniversityofNevada
LasVegas
UniversityofNevada
LasVegas
• Founded in 1957 as a
branch college of the
University of Nevada
• Fast-growing urban,
primarily commuter
student public university
• Approximately 10 minutes
from both LAS and the
Vegas Strip
• Total FTE = 27,389
Institution Profile
UniversityofNevada
LasVegas
Product Profile
• Residential Capacity
• 2,000 beds
• Primary Dining Facilities
• Residential Dining
commons
• 350 people
• Student Union Dining
• 500 people
UniversityofNevada
LasVegas
Product Profile
• Primary Meeting Venues
• Student Union
• Ballroom seating
1,000
• Theatre seating 300
• 13 meeting rooms
seating 25-300
UniversityofNevada
LasVegas
Product Profile
• Primary Meeting Venues
• Student Recreation &
Wellness Center
• 2 Multipurpose courts
• 4 court gymnasium
• 2 small meeting rooms
• Natatorium
UniversityofNevada
LasVegas
Product Profile
• Primary Meeting Venues
• University Outdoor
Space
• 4 large spaces with
capacity of up to
10,000 people
UniversityofNevada
LasVegas
The Consulting Process
xxxx
xxxx
UniversityofNevada
LasVegas
The Consulting Outcomes
xxxx
xxxx
RutgersUniversity
StudentCenters
Institution ProfileRutgersUniversity
StudentCenters
Product ProfileRutgersUniversity
StudentCenters
xxxx
xxxx
RutgersUniversity
StudentCenters
The Consulting Process
xxxx
xxxx
RutgersUniversity
StudentCenters
The Consulting Outcomes
For More Information
Chuck Salem
President
Unique Venues
814-254-1310
chuck@uniquevenues.com
Kelsey Finn
Executive Director, ASUC Auxiliary
University of California Berkeley
510-642-5420
kelsey.finn@berkeley.edu

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