SlideShare a Scribd company logo
Improve
EverytHing
Creative workers are replacing
knowleDge workers
And so managers must learn
to nurture creativity
Inspired by the most innovative companies in the world
5 Principles for Creative Management
1. Nurture Diversity
Creativity managers dislike
brains being the same.
2. Favour Coopetition
Replace hierarchical thinking with network
thinking. (and rethink job titles)
3. Rely on Merits
Devise your own Merit Money programme.
4. Optimize tHE Workplace
4. Optimize tHE Workplace
Encourage play
4. Optimize tHE Workplace
Encourage customization
4. Optimize tHE Workplace
Encourage adaptation
4. Optimize tHE Workplace
Encourage variety
4. Optimize tHE Workplace
Encourage escape
4. Optimize THE Workplace
Optimize for exploration and…
optimize for learning, NOT just results;
Remove “brules;”
Mandate experimentation, but…
set explicit constraints.
5. Optimize Constraints
1. Share with the group your idea for an
original Merit Money Scheme.
rememBer THE Homework?
Inspired by the most innovative companies in the world
5 Principles for Creative Management
1. Nurture diversity;
2. Favour coopetition;
3. Rely on merits;
4. Optimize the workplace;
5. Optimize constraints.
CHaNGE
Management
8 steps to implementing change
‘Sell’ the danger of the status
quo to all stakeholders
1. EstaBlisH a sense of urgency
Implementing change cannot
be done as a side-hustle.
2. Form a DeDicateD Team
A simple catchy phrase for
everyday use, free from
buzzwords and jargon.
3. Formulate a clear Vision
Diligently communicate
the vision with simplicity
and repetition.
4. “ Walk & Talk” tHE vision
Invest in training and
development of employees
at all levels.
5. Engage & EnaBLE Teams
Create unambiguously
achievable milestones, visible
throughout the organization.
6. Set clear milestones
Avoid running out of steam and
maintain the sense of urgency.
7. ConsiliDate Improvements
Change won’t last unless it’s aligned
with the organizational culture.
8. Institutionalize new approaches
Because the people crazy
enough to think they can
change the world, tend to
be the ones who do.
~ Steve Jobs, Think Different

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