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2. Engagement is key to building
strong relationships with your
donors.
When donors feel connected to
your organization, they are more
likely to give again and again.
Salesforce can help you increase
your nonprofit business
engagement in a number of ways.

3. For example, you can send emails to donors
who have not given in the past year,
thanking them for their past support and
encouraging them to give again.
Personalized communications are more
likely to be opened and read.
Salesforce can help you create personalized
communications by segmenting your donor
list and tailoring your messaging to each
segment.
Personalized emails have a 26% higher
open rate and a 57% higher CTR

4. Also use Salesforce to send automated
emails to volunteers thanking them for their
service and keeping them up-to-date on
news and events.
Salesforce can help you track volunteer
activities so that you can recognize your
volunteers and make the most of their
contributions.
You can use Salesforce to track volunteer
hours, skills, and interests.
Nonprofits that track volunteer activities
see a 30% increase in volunteer retention.

5. You can also use Salesforce to process
online donations and track fundraising
progress.
Salesforce can help you host and manage
online events by providing tools for
registration, promotion, and fundraising.
You can use Salesforce to create a
registration page for your event, send
invitations to your donors, and track RSVPs.
Nonprofits that host online events raise an
average of $1,500 per event.

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