The document is a letter from Mireya Martinez, a PR student, pitching an article idea to The Fort Worth Business Press about how donating to non-profits can benefit businesses. The proposed article would discuss 5 benefits of corporate donations: 1) tax deductions, 2) community connections through networking, 3) improved employee morale, 4) attracting strong employees interested in volunteer opportunities, and 5) free publicity for the business. Martinez provides her contact information and background to express interest in writing the article.

1. Dear Mr. Thompson:
A recent study by The Harvard Business Journal concluded that corporate giving to non-
profit organizations has significantly decreased due to the pressure to increase efficiency in a
business. Cutting down on donations may provide a short-term result, but increasing
donations would provide a long-term growth for a company.
An article focusing on how businesses can make the most out of giving back to the
community would appeal to readers of The Fort Worth Business Press as many of them are
administrators responsible for creating and executing business strategies. With the holidays
and Giving Tuesday coming up, it would be a good time to highlight the importance of
helping our community.
This article would include five different benefits that could cultivate better internal operations
and show your readers that their business will benefit from making a contribution just as
much, if not more, than the organization receiving the donation.
If you are interested in the article I have outlined, please call me at (682)558-9759.
I am a Public Relations student at UT-Arlington with an extensive background in community
outreach and corporate events. I have over seven years of journalistic experience and am
currently helping with the execution of marketing strategies for a fast-growing company.
Sincerely,
Mireya Martinez

2. You ReapWhat You Sow: Donating To LocalNon-Profits May Help Your
Business More Than You Think
FORT WORTH - According to a study done by The Harvard Business Review, corporate
giving has taken a backseat in the priorities of businesses and dropped by 50% in the last 15
years. However, increasing your presence in the local community and promoting the
charitable efforts of your business may put your business one step ahead of the game.
Deducts Taxes – The obvious and most financially-savvy reason. Your business could
receive a major tax break by donating to a non-profit organizations before the year ends, and
it seems like the possibilities are endless. One thing to keep in mind is the higher your tax
bracket, the lower the real cost of a donation is to your company. Although there is a limit to
the amount of donations you can deduct at the end of the year, this may allow you to donate
up to 50% of your contribution base. Feel free to give generously.
Keeps Your Business Connected – At the end of the day, businesses rely on relationships
and getting involved with a non-profit organization is a great opportunity to network within
your community. Attending charity events will allow you to expand your contact list while
building a good reputation for your company.
Boosts Morale – Getting your business involved in your community is a great way to boost
the morale and camaraderie within your workplace. Involving your employees in charitable
events allows them to interact outside of an office setting while working together towards a
common goal.
Attracts Stronger Employees – Being engaged with non-profit organizations can improve
your company’s productivity. A study done by Deloitte shows that 62% of 18-26 year olds
would prefer to work for a company that offers volunteer opportunities to their staff. By
offering these types of benefits, you could attract more well-rounded employees.
Makes For Easy Publicity – Donating time and/or money to a charitable organization is a
great way to advertise your business and gain support from your community. Expanding
companies like Kendra Scott Designs have mentioned this as one of the most efficient
strategies in gaining the loyalty of their customers. Promote your efforts by sending out press
releases to local media outlets highlighting your involvement in the community. Also, most
charities will include your company’s name in their promotional materials and participating
in events will add worthy content to your own newsletter.
Donating can lead to long-term perks like improved customer loyalty, stronger connections,
and increased productivity. Although non-profit organizations thrive on donations made by
the community, donating could help your business prosper by giving it more resources to rely
on.