2. TABLE OF CONTENTS
03_a letter from our chairs
04_what is imprint?
06_imprint 2017
07_past speakers
08_contact us
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3. LetterFrom our chairpersons
UBC Imprint is the university’s premiere branding conference
that focuses on personal and corporate branding. Our vision is to educate
attendees on the importance and relevance of branding as it pertains to
their studies and landing their dream job. The annual Imprint Conference,
taking place in February 2017, will bring together both branding concepts
through workshops, keynote speeches, panels and case competitions.
We are very excited for the opportunity to partner with your company in
our largest and most prestigious conference of the year. By incorporating
your company at multiple touch points with UBC Imprint, we are
confident we can educate and engage our attendees with your brand.
Thank you for considering a partnership with UBC Imprint. We look
forward to working with you to deliver a world-class branding experience!
Sincerely,
Juliet Choi & Shanni Peng
UBC Imprint Chairperson and Vice-Chairperson
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5. “Imprint is the
premiere branding
conference
at the University of
British Columbia”
University of British Columbia’s Imprint
conference integrates both personal and
corporate branding concepts to provide
students with a holistic understanding of
what branding truly means. As UBC’s only
branding focused conference, Imprint attracts
over 200 talented students and more than
100 of Canada’s top branding and marketing
professionals from companies like Google,
L’Oreal, Lululemon, and Starbucks.
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Past Keynote Speakers
A few of Imprint’s past keynote speakers have included Mary Yaskowich, VP Strategy & Innovation at
DDB (2015) and Stephane Berube, VP CMO at L’Oreal Canada (2016). Workshop speakers at the 2016
conference included JJ Wilson, Co-founder and Head of Global Brand at Kit and Ace, and Kellie Sawkins,
Director of Digital at Saje Natural Wellness.
Achievements
Commerce Undergraduate Society Award for Top Conference (Winner) in 2014
Commerce Undergraduate Society Award for Top Conference (Runner-Up) in 2013
6. IMPRINT 2017setting the bars high
We decided to aim high and add new elements to the conference this year
in hopes of maximizing student’s learning experience and making the
conference even more valuable to everyone attending.
This year, the Imprint Conference will take place in February.
A brief look at our itinerary for the day of the conference:
♦ Opening Keynote speaker
♦ 2 Case Competitions
♦ Speed networking session
♦ 8 different workshops for students
♦ 4 panels
♦ 3-course meal
♦ Closing Keynote speaker
During the conference, we will open with a keynote speaker in personal branding to continue the theme
established during Imprint’s pre-conference workshops. Following the keynote, delegates will be invited
to attend their choice of two workshops hosted by industry professionals. Workshops will focus on topics
such as Brand Management, Public Relations, Integrated Brand Strategy, Digital Marketing, Social Media,
Advertising, and more.
New to the conference this year is a panel. Industry professionals will be invited to form a panel where
students can learn more about the industry directly. They will be able to ask the panel a variety of
questions and learn about the different experiences our panel has to better grasp what working in the
industry looks like. We believe this will enable students to obtain valuable knowledge that will aid them
in their future careers.
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Feb 10, 2017 | Hyatt Regency Hotel
8. past
speakers
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Marty
Yaskowich
EVP Chief Innovation and
Growth Officer at
Tribal Worldwide and DDb
Stéphane
Bérubé
VP CMO at L’Oreal Canada
Narges
Nirumvala
CEO at ExecutiveSpeak
JJ Wilson
Co-founder and
Head of Global Brand
at Kit and Ace
Kellie
Sawkins
Director of Digital at
Saje Natural Wellness
Caroline
Ternes
Regional VP,
Western Canada of
Starbucks Coffee Canada
Sally
Parrott
former VP Marketing
at Aritzia
9. contact us
Juliet Choi
Chairperson
juliet.choi@cus.ca
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Kelsey Jang
Vice President External
kelsey.jang@cus.ca
UBC Imprint appreciates the time you have taken to review our Information Package.
Your support will help us enhance our conference and prepare students for a career that
integrates both personal and corporate branding concepts. Our External team is more than
willing to discuss with you the opportunities to get involved with our premiere branding
conference or pre-conference workshops. If you require further information, please feel free
to contact us at the platforms given below:
Thank you,
Jeffrey Ramen
Vice President External
jeffreywramen@gmail.com
