This document discusses how lack of electric vehicle model availability is a key barrier to EV adoption in the US. It notes that SUVs, CUVs, and sedans have 90-120 more internal combustion engine models to choose from than EVs. Significant differences in EV sales across US states are strongly correlated with the number of EV models available in each state. The document argues that automakers need to bring more EV models to market, especially non-luxury and pickup truck options, in order to drive higher EV adoption rates. It highlights upcoming EV launches that could help increase the number of available EV models in the US by 80% and over 45 models by 2023.

1. Model Availability is
Key to EV Adoption
“Consumers can’t buy EVs if the
dealers don’t have them.”
Loren McDonald
EVAdoption.com
Twitter: @EVAdoptionTweet
EVAdoption.com

2. What holds US
consumers back
from buying an EV?
1. Not enough range
2. Not enough charging
stations
3. EVs too expensive
4. Not enough model
variety
5. Charging takes too
long

3. EVAdoption.com @EVAdoptionTweet
Model Availability: SUV/CUV/Sedan Have 90-120 More ICE Models Than EVs
Lack of EV options – including non-luxury and
pickups will be a major hurdle

4. US State EV Sales Share Ranges from 0.2% to 8% - Why?
What causes such
significant differences in
EV sales across the US
states?
What causes such
significant differences in
EV sales across the US
states?
What causes such
significant differences in
EV sales across the US
states?
.22% to 1%
1% to 2%
2% to 8%

5. Variable
Standardized
Coefficients Beta
Notes
Price of Gas .346 Causal, but unpredictable
Ratio of solar installations to
# of households
.299
Solar is a proxy for eco-consumers
who want to “save the planet”
% of the grid’s electricity
from renewable sources
.265
Speaks to the general “green
sensibility of the state”
Household median income .231
EVs more expensive, many are
luxury/performance models
# of EV models available .184 More EV models = more sales - duh
% light trucks (SUVs, pickups,
vans) purchased
-.173
No EV pickups yet, more rural states
aren’t inclined toward EVs
EV charging connections per
location
.131
Likely driven by Tesla Superchargers
which avg 9 stations per location

6. Model Availability: States with Most Models Also Have Highest Sales %

7. EVAdoption.com
So Why Aren’t More EV Models Available? | Lack of Profitability for Starters …
@EVAdoptionTweet

8. EVAdoption.com
Supply of Battery Packs Are a Huge Challenge for Automakers
@EVAdoptionTweet

9. EVAdoption.com
And So While Tesla Continues to Dominate US EV Sales …
@EVAdoptionTweet

10. EVAdoption.com
Some Legacy Automakers are Going Kicking and Screaming into the Era of EVs
@EVAdoptionTweet

11. EVAdoption.com
In Fact, 14 Automakers Currently Offer Zero EVs in the US
@EVAdoptionTweet

12. EVAdoption.com
And While EV Sales Explode in Europe, They Stall in the US – EVs Are Prioritized for EU
@EVAdoptionTweet
EU mandatory emission
reduction targets take
effect Jan 1, 2020

13. EVAdoption.com
Automakers are not Bringing Several EV Models to the US
@EVAdoptionTweet
The new Range Rover Evoque P300e PHEV and Land Rover
Discovery Sport P300e PHEV are available to order now in Europe but
there are no plans to sell them in North America, a U.S.
spokesman confirms.

14. EVAdoption.com
Legacy Brand Dealers Haven’t Embraced Electric Vehicles
@EVAdoptionTweet
“Two cars don’t make an EV strategy.
With only one or two models on the lot, many
dealers simply didn’t take EVs that seriously. With a
new focus and pipeline of multiple trucks and
SUVs, it is now incumbent upon GM to make
dealers believe in the future of EV.”
- Mark Reuss, President, General Motors

15. EVAdoption.com
But Good News is on the Way!!!
@EVAdoptionTweet
"We're going to launch one BEV [battery electric vehicle] every
year through 2025."
- Anders Gustafsson, president and CEO of Volvo Cars USA
Kia elaborated that the “CV” will be the first of seven new
dedicated EVs launching by 2027.
Hyundai will launch three new electric cars,
starting in 2021.
Toyota Details Six New EV Models Launching
for 2020–2025
Rivian will bring six new all-electric models to
market by 2025.

16. EVAdoption.com
Number of EVs Available in the US Will Increase by 80% / 45+ Models By 2023
@EVAdoptionTweet

17. EVAdoption.com
Potential High-Volume EVs Are on the Way (Or Already Here)!
@EVAdoptionTweet