Companies conducting international operations should be concerned about exchange rate fluctuations for several reasons: 1) Exchange rate fluctuations affect company profits and the costs of imports and exports. When foreign currencies weaken, it encourages exports but increases costs of imports. 2) Exchange rates determine the nature and growth rate of multinational corporations. Favorable exchange rates reduce costs of operations and increase factors like revenue and investment that drive growth. 3) Exchange rate fluctuations impact interest rates and inflation, which further affect company costs, investments, and financial contracts. Working with stable currencies can reduce these risks for multinational corporations.