The document discusses impact reporting and how to make annual reports effective for organizations. It defines impact as the difference an organization makes and how the world would look without the organization. Impact can be both positive and negative, planned or unplanned, and affect various stakeholder groups. When reporting impact, organizations should consider their purpose, involve stakeholders, use proportionate methods, consider both qualitative and quantitative data, and be transparent. The annual report is one way to communicate impact information to critical audiences, and the information provided should be relevant, reliable, and help those audiences make decisions.

1. Impact reporting for
continued success
Making your annual report work for your
organisation
Bryan Collis 15 March 2016
 www.wcva.org.uk  0800 2888 329  help@wcva.org.uk

2. Introductions
Introduce yourself to your neighbour.
Why are they here?

6. What is Impact?
• How would the world look if my
organisation/project was not here?
• What difference does my organisation/project/
event/activity make?
• Positive and negative (Wylfa power station)
• Planned or unplanned (speed bumps)
• Can be quick or slow (wikileak vs Families First)

7. Relationship to
outcomes
Input Activity Outputs Outcomes
Impact

8. Impact
for whom?
• There can be a number of different people or
groups or the environment affected by your work –
list them

9. Types of impact
• Political
• Economic
• Social
• Technological
• Legal
• Environmental
• Competitors
• Capitals
– Physical
– Economic
– Human
– Social
– Cultural
– Environmental

10. Good Impact
practice

11. Business
processes

12. Impact
principles
1. Take responsibility for impact and encourage others to do so
too.
2. Focus on purpose.
3. Involve others in your impact practice.
4. Apply proportionate and appropriate methods and resources.

13. Impact
principles
5. Consider the full range of the difference you actually make.
6. Be honest and open.
7. Be willing to change and act on what you find.
8. Actively share your impact plans, methods, findings and
learning.

14. Annual report

15. Reporting
• Content
• Presentation/packaging
• Distribution
All depend on Audience

16. Audience(s)
• How many audiences do you have?
• Which ones are critical for continued success?

17. Audience(s)
• What information do they get from you?
• When do they get it from you?
• Why do you give it to them?
• How do you give it?

18. Audience(s)
• What information do they get from you?
• When do they get it from you?
• Why do you give it to them?
• How do you give it?
• Does the Annual Report feature in any way in these
processes?

19. Impact
information
• Good impact information is?

20. Impact
information
• Good impact information is?
– Relevant
– Reliable
– Of known quality (fit for purpose)
– Qualitative and quantitative (stories and numbers)
– Understood by the audience
– Leads to a decision
– Appropriate (tabloid test)
– Honest/transparent
– Capable of showing negative results
– Involves the people affected
– Ethical (data protection, confidentiality)

21. Impact
information
• Do an impact information flow diagram

22. Reporting
• What is the core information?
(information that goes everywhere)
• Are there any wasted information?
(information with no destination)
• Is there any underuse of information?
(information not reaching all its potential destinations)
• Is there any missing information?
(information you don’t currently collect)

23. Improving

24. Thank You – Diolch!
Any questions?
bcollis@wcva.org.uk
 www.wcva.org.uk  0800 2888 329  help@wcva.org.uk