Gender d​iversity in tech is a broken system. There is no magic to fix it. The good news is that, the more you​ ​try different approaches​, ​the more you learn and the better you get at​ ​it.

1. Troubleshooting the Gender Gap
Oana Iordachescu | 22.11.2017

2. What even counts as diversity?
Diversity means demographics that are underrepresented in tech and overly-
predictive of career and educational success. This includes, but is not limited to
race, ethnicity, gender, sexual orientation, age, disability and more.

3. What is the Gender Gap?

4. What the Gender Gap is not.

5. Why do we care now?

6. 1. Losing talent
2. Losing investment
3. Building bad products
How does it affect
tech?

7. #changetheratio is not the problem, is the solution.

8. Actual actions
will depend
on your size
and your
current state
of diversity.
The picture can't be displayed.
Actual actions will depend on your size and
your current state of diversity.

10. Connect the dots

11. Go back to the drawing
board
Evaluation process

12. Measure.

13. Timeline.
2016 The Beginning
15% women new hires
~ 600 new hires
What.

14. Step 1 – Break it down
What stops us to hire more women?
Q: we don’t know, we never proactively tried.
How many women do we have now in the
organization and how are we engaging them?
Q: 17% in tech
Step 2 – Make a plan
Ours was:
• Increase the upper funnel
• Engage the internal and external community
simultaneously – Hackathons, Workshops sessions
– Cape Town, Berlin, Amsterdam - positive
conversations.
• Discover roles models, champions and
ambassadors.
Step 3 – Break it down
again/Implement
Proactive sourcing, tracking efforts not results.
(tools/ methods/ experiments)
Passion and curiosity are contagious.
Mind your process

15. Today.
Step 4 – Check yourself in the mirror
3 Q 2017 – 25% women hired.
Do everything all over again and more
Seniors and Leadership
Reinvest in the community
.

16. This journey has just begun.
Thank you