Uber hosted a SuitUp business competition for students where they created new features and marketing campaigns for the Uber Eats app. Students from various schools and programs participated and were coached by Uber volunteers before pitching their ideas to judges. The winning team created a partnership between Uber Eats and local farmers markets. Both students and volunteers found the experience valuable in building skills and encouraging careers in various fields like business, marketing, and STEM. Most students and volunteers expressed interest in participating in future SuitUp competitions.