Rob Manson, CEO and co-founder of AWE Media, discusses the evolution of immersive computing and mixed reality, emphasizing the shrinking distance between technology and users. He highlights predictions about the future of mixed reality and the importance of developing standards for interaction. The document also covers current market trends, the growth of VR, and the potential for mainstream adoption in the coming years.

1. Rob Manson, CEO & co-founder - https://awe.media - follow me on twitter @nambor
Immersive Computing
What is it?
&
How will we get there?
Image Credit

2. Who am I?
Rob Manson, CEO & co-founder
https://awe.media

3. Who am I?
Rob Manson, CEO & co-founder
https://awe.media
The original evangelist for Mixed Reality using open Web Standards

4. Who am I?
Rob Manson, CEO & co-founder
https://awe.media
The original evangelist for Mixed Reality using open Web Standards
Invited Expert

5. Who am I?
Rob Manson, CEO & co-founder
https://awe.media
The original evangelist for Mixed Reality using open Web Standards
Invited Expert
W3C

6. Who am I?
Rob Manson, CEO & co-founder
https://awe.media
The original evangelist for Mixed Reality using open Web Standards
Invited Expert
W3C
Khronos Group

7. Who am I?
Rob Manson, CEO & co-founder
https://awe.media
The original evangelist for Mixed Reality using open Web Standards
Invited Expert
W3C
Khronos Group
ISO

8. How did we get here?

9. How did we get here?

10. How did we get here?

11. How did we get here?

12. How did we get here?

13. How did we get here?

14. How did we get here?

15. How did we get here?

16. How did we get here?
2017
The web gets
Computer Vision!

17. What predictions did we get right?
Mixed Reality will be possible in the web

18. What predictions did we get right?
Mixed Reality will be possible in the web
ARStandards Workshop Seoul, 2010

19. What predictions did we get right?
Mixed Reality Web Standards test harness

20. What predictions did we get right?
Mixed Reality Web Standards test harness
isweb3here.com, 2011

21. What predictions did we get right?
OS level spatial tracking would be released

22. What predictions did we get right?
OS level spatial tracking would be released
W3C WebVR Workshop, 2016

23. But getting the timing right
is really hard…

25. But Tim is only right
if you give up too soon!

26. Space is collapsing
all around us…

27. What does “Immersive” mean?
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28. What does “Immersive” mean?
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29. What does “Immersive” mean?
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30. How is our distance from Technology evolving?
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The spaces between you & your devices are shrinking

31. How is our distance from Technology evolving?
The spatial point of origin has changed
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32. How is our distance from Technology evolving?
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The distance between objects & the network is shrinking too

33. How is our distance from Technology evolving?
xxx
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34. How is our distance from Technology evolving?
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Eventually almost all objects will be networked

35. How is our distance from Technology evolving?
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So your spatial relationship to both objects & the network has changed

36. How is our distance from Technology evolving?
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With wearables & nearables leading our current wave of change

37. How is our distance from Technology evolving?
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Next we will change our definition of organisation

38. How is our distance from Technology evolving?
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All of this is shrinking the distance between thought & action

39. How is our distance from Technology evolving?
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The distance between object,
network and action is shrinking
to create a truly “user centred”
world of Immersive Computing

40. How is our distance from Technology evolving?
xxx
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41. This is the evolution of
our new Reality

42. Definition of Mixed Reality
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Paul Milgram - 1994

43. Definition of Augmented Reality
Augmented Reality allows the user to see the real world,
with virtual objects superimposed upon
or composited with the real world.
Ron Azuma - 1997
Augmented Reality…
1. Combines the real and virtual
2. Is interactive in real time
3. Is registered in 3D

45. Tracked image

46. Here are the different ways
people can interact with Mixed Reality

47. Mixed Reality Interaction Mode – Public
- Whole body in fov
- More spectators
- Limited distribution

48. Mixed Reality Interaction Mode – Personal
- Upper/whole body in fov
- Fewer spectators
- Wider distribution

49. Mixed Reality Interaction Mode – Private
- Extremeties or head in fov
- 1-2 direct participants
- Wider distribution & locations

50. Mixed Reality Interaction Mode – Intimate
- Only extremeties in fov
- 1 direct participant
- Pervasive but currently limited distribution

51. How do you “View” VR & AR?
Have a suitable HMD
v
1
2Have a valid account
with the HMD vendor's
app store
3
Complete the HMD
vendor's first use
4
v
Search for & find the app
in their app store
5 Download/install
the app through
their app store
6Often requires system
or app updates also
v
7 Select/play the
downloaded app
!
MOBILE ONLY APP
Have a valid account
with the Mobile OS
vendor's app store
v
1
2
Find the app in
their app store3
Download/install the
app through their
app store
4
v
Often requires
system or app
updates also
5
Download/install
the app through
their app store
6
Select/play the
downloaded app
v
7 !
View promo for app on
their website
WEB APP
1 Click on a web link to
open it in your
browser on any
device
HMD ONLY APP

52. How do you “Create” VR & AR?
MOBILE ONLY APPs WEB APPSHMD ONLY APPS
Hire or be a developer
v
1
2
Download & get to know (&
deal with the various
issues/quirks) the developer
SDK for the target platform
3 Develop your app/s
4
v
Test it on the target HMD
vendor platform/s
5
Convert media and
3D assets to the
app/s format
6
Sign & submit your
app/s to the app store/s
& wait for approval/s
v
7
Publish & distribute
links to one or more
app stores
!
Download & get to know (&
deal with the various
issues/quirks) the developer
SDK for the target mobile OS
v
1
2
Develop your app/s
3
Test it on the target HMD
vendor platform/s 4
v
Convert media and
3D assets to the
app/s format
5
Sign & submit your app/s
to the app store/s & wait
for approval/s
6
Publish & distribute
links to one or more
app stores
v
7
Hire or be a developer
8
Create promotional web
content to drive people
to the app/s ! 8
Create promotional web
content to drive people
to the app/s
Get an account with
awe.media
*blatant plug J
v
1
2
Upload any types of
common media you
need (photos, videos,
3D & more)
3
Manipulate these objects
and add rich interactions
to create your VR & AR
experiences
4
Open your browser on
any type of device
v
5 Share a single link that
points directly to your web-
based VR/AR experience

53. Lets look at how this is
playing out in the market

54. Why has VR exploded recently?
VR has things to sell
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55. Why has VR exploded recently?
The power of the s-curve
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56. Where are we now?
In reality, VR is a tiny tiny market right now

57. Where are we now?
Installed web browsers
20 MILLION (END 2017)
Includes both the mobile and
HMD users above
2 BILLION
3 BILLION
Mobile devices
HMD only

58. Where are we now?
Installed web browsers
20 MILLION (END 2017)
Includes both the mobile and
HMD users above
2 BILLION
3 BILLION
Mobile devices
HMD only

59. Where are we now?
Installed web browsers
20 MILLION (END 2017)
Includes both the mobile and
HMD users above
2 BILLION
3 BILLION
Mobile devices
HMD only

60. Where are we now?
Installed web browsers
20 MILLION (END 2017)
Includes both the mobile and
HMD users above
2 BILLION
3 BILLION
Mobile devices
HMD only

61. What is Extended Reality?
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62. What is Extended Reality?
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63. What is Extended Reality?
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64. Image Credit

65. What is changing right now?
Depth Sensing is starting to become commonplace
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66. Immersive Computing will become Pervasive
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What is likely in the future?

67. What are the real market trends?
This will take more than 3-5 years
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68. Mainstream adoption won’t “start” until at least 2020
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How long until we get our magic glasses?

69. What will drive market changes between now & then?
Convenient multi-use mobile form factors are the key today
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70. What’s happening in the global mobile market?
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71. Be prepared…

72. What won’t change?
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The underlying geometry of Computer Vision & Reality

73. How can you prepare for this evolution?
Get comfortable with spatial reasoning
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74. How can you prepare for this evolution?
Come along to #Reality17 on November 8th in Sydney
http://webdirections.org/reality
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75. Setup a free account and
get started creating VR & AR
right now at …
https://try.awe.media
How can you prepare for this evolution?
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76. Questions?
Rob Manson, CEO & co-founder - https://awe.media - follow me on twitter @nambor