This market survey reviews how Web Standards have been adopted within the AR market across a wide range of commercial products and research projects. It aims to capture the state of the market at the end of 2012. This review provides a consolidated view of the use of Web Technologies within the AR industry and extrapolates how this trend is likely to evolve over the next 6-12 months. This review contributes to the ongoing development of AR Standards by providing system architects, implementors and marketers a clear and concise summary of this key intersection between AR and the Web.