„Experiencias Inmediatas: Nuevas ideas para contenidos en tiempo real en turismo“
Presentation hold by Günter Exel (@guenterexel) at the IV Congreso Internacional de Turismo Rural de Navarra in Pamplona, February 22nd, 2013.
From the Audio Intro:
Real time content is about to rewrite the complete dramaturgy of touristic communication. Today, I‘d like to point out the latest trends in multimedia content and live reporting through Twitter, Facebook, Instagram, Vine & Co. I‘d like to supply you with some insights, ideas and best practice examples how you can use pictures, videos and podcasts for promoting rural tourism. Expect numerous handy hints on how to get the most out of your social media and web communication.
Español:
Los contenidos en tiempo real está a punto de reescribir la dramaturgia completa de la comunicación turística. Hoy, me gustaría destacar las últimas tendencias en contenidos multimedia y seguimientos en directo a través de Twitter, Facebook, Instagram, Vine y otras. Me gustaría proporcionaros algunos enfoques, ideas y ejemplos de las mejores prácticas en la utilización de imágenes, vídeos y podcasts para promocionar el turismo rural. Habrá numerosos consejos prácticos sobre cómo obtener el máximo rendimiento de las redes sociales y la comunicación web.
Blog article: http://www.guenterexel.com/2013/02/22/echtzeit-content-urlaub-am-bauernhof-referat-beim-congreso-internacional-de-turismo-rural-de-navarra/
Immediate Experiences: New Ideas for Real Time Content in Tourism (Keynote Gü...Günter Exel
Real time experiences are about to rewrite the complete dramaturgy of touristic events and travel reporting. Günter Exel (www.TravelLive.cc) points out the latest trends in live reporting through Twitter, Facebook, Google Plus & Co and provides best practice examples how touristic destinations, marketers, communicators or anyone who has some immediate experiences to share might incorporate multimedia and real time content in storytelling.
This Keynote was held on January 23rd, 2013 on the occasion of ENTER 2013, the world's leading eTourism conference in Innsbruck, Austria.
DEUTSCHE VERSION: Echtzeit-Erlebnisse verändern die gesamte Dramaturgie der Reiseberichterstattung – aber auch der Inszenierung des touristischen Produktes. In meiner Keynote auf der ENTER 2013 in Innsbruck stellte ich die neuesten Entwicklungen in der Live-Berichterstattung via Social Media vor. Multimedia und Echtzeit-Content sind die Stichworte: Anhand aktueller Best Practice-Beispiele aus Tourismus und Eventmanagement entwickelte ich neue Ideen und Inspirationen für touristische Destinationen, Marketer, aber auch jeden, der in seiner Kommunikation auf Live-Erlebnisse setzen möchte.
LIVESTREAM-AUFZEICHNUNG DER PRÄSENTATION: http://www.guenterexel.com/2013/01/23/echtzeit-content-im-tourismus-meine-keynote-bei-der-enter-2013-in-innsbruck/
The document provides an overview of a presentation given by Marco Neves on using digital tools and platforms for outdoor and map activities. The presentation covered tools like Google Earth, My Maps, Google Maps, MAPinr, PhotoSpheres and StorySpheres. It explained how these tools can be used for subjects like biology, geology and environmental science. Hands-on examples were provided to create maps with MyMaps and PhotoSpheres/StorySpheres. Additional mapping tools and resources were listed at the end. The overall document summarized a presentation about using various free digital mapping and location-based tools to support outdoor learning activities.
This document summarizes 20 recreation technology tools in 20 minutes, including tools for geocaching, GPS, maps, tracking hikes and bike rides, creating tours and photo spheres, and viewing content in virtual reality. It provides brief descriptions of tools from companies like Google, Nikon, and Strava that can help users navigate outdoors and capture location data.
چطور از ايدهی كسب و كار خود محافظت نماييمModirinfo
چگونه می توانم از ایده ی کسب و کار خود محافظت کنم؟ چگونه می توانم برای کسب و کار خود سرمایه گذار پیدا کنم بدون اینکه ایده ام لو برود؟ اگر ایدهی مرا بدزدند چه میشود؟
http://www.modirinfo.com/content/4/14622/
در نوآوری باز، اطلاعات میان فعالان کسب و کار و شرکتها مبادله میشود و منابع اطلاعاتی هر یک در اختیار دیگری قرار میگیرد. به عبارت دیگر، یک شرکت به تنهایی تلاش نمیکند تا ایدههای جدیدی را خلق کند بلکه در پی استفاده از ایدههای داخلی و خارجی به شیوهٔ مطلوب است تا از این طریق بتواند ریسکها و هزینهها را مدیریت نموده و به روند پیشرفتهای فنی خود سرعت ببخشد.
با پررنگتر شدن نقش تلفنهای هوشمند و تبلتها در زندگی و کارهای روزمره نیاز به واکنشگرا بودن رابط کاربری یک وبسایت یا نرم افزار به مراتب بیشتر از قبل احساس میشود، همین طور طراحی واکنشگرا به عنوان یکی از امتیازهای سئو برای گوگل محسوب شده و سیستم ما را به استانداردهای جهانی نزدیکتر میکند. اما موضوع بسیار مهمی که برای اغلب کسب و کارها وجود دارد، ارتباط صحیح و راحت یک کاربر با وبسایت و نرمافزار آن شرکت یا سازمان میباشد. اولین گام جهت پیشرفت در مسیر توسعه کسب و کار زمانی برداشته میشود که کاربران یک سیستم با درک این استانداردها متوجه شوند که وقت و نوع نگرش آنها در نظر گرفته شده و میتوانند برای استفاده از محصولات یک سیستم، ابزارهای مختلفی را امتحان کنند.
Immediate Experiences: New Ideas for Real Time Content in Tourism (Keynote Gü...Günter Exel
Real time experiences are about to rewrite the complete dramaturgy of touristic events and travel reporting. Günter Exel (www.TravelLive.cc) points out the latest trends in live reporting through Twitter, Facebook, Google Plus & Co and provides best practice examples how touristic destinations, marketers, communicators or anyone who has some immediate experiences to share might incorporate multimedia and real time content in storytelling.
This Keynote was held on January 23rd, 2013 on the occasion of ENTER 2013, the world's leading eTourism conference in Innsbruck, Austria.
DEUTSCHE VERSION: Echtzeit-Erlebnisse verändern die gesamte Dramaturgie der Reiseberichterstattung – aber auch der Inszenierung des touristischen Produktes. In meiner Keynote auf der ENTER 2013 in Innsbruck stellte ich die neuesten Entwicklungen in der Live-Berichterstattung via Social Media vor. Multimedia und Echtzeit-Content sind die Stichworte: Anhand aktueller Best Practice-Beispiele aus Tourismus und Eventmanagement entwickelte ich neue Ideen und Inspirationen für touristische Destinationen, Marketer, aber auch jeden, der in seiner Kommunikation auf Live-Erlebnisse setzen möchte.
LIVESTREAM-AUFZEICHNUNG DER PRÄSENTATION: http://www.guenterexel.com/2013/01/23/echtzeit-content-im-tourismus-meine-keynote-bei-der-enter-2013-in-innsbruck/
The document provides an overview of a presentation given by Marco Neves on using digital tools and platforms for outdoor and map activities. The presentation covered tools like Google Earth, My Maps, Google Maps, MAPinr, PhotoSpheres and StorySpheres. It explained how these tools can be used for subjects like biology, geology and environmental science. Hands-on examples were provided to create maps with MyMaps and PhotoSpheres/StorySpheres. Additional mapping tools and resources were listed at the end. The overall document summarized a presentation about using various free digital mapping and location-based tools to support outdoor learning activities.
This document summarizes 20 recreation technology tools in 20 minutes, including tools for geocaching, GPS, maps, tracking hikes and bike rides, creating tours and photo spheres, and viewing content in virtual reality. It provides brief descriptions of tools from companies like Google, Nikon, and Strava that can help users navigate outdoors and capture location data.
چطور از ايدهی كسب و كار خود محافظت نماييمModirinfo
چگونه می توانم از ایده ی کسب و کار خود محافظت کنم؟ چگونه می توانم برای کسب و کار خود سرمایه گذار پیدا کنم بدون اینکه ایده ام لو برود؟ اگر ایدهی مرا بدزدند چه میشود؟
http://www.modirinfo.com/content/4/14622/
در نوآوری باز، اطلاعات میان فعالان کسب و کار و شرکتها مبادله میشود و منابع اطلاعاتی هر یک در اختیار دیگری قرار میگیرد. به عبارت دیگر، یک شرکت به تنهایی تلاش نمیکند تا ایدههای جدیدی را خلق کند بلکه در پی استفاده از ایدههای داخلی و خارجی به شیوهٔ مطلوب است تا از این طریق بتواند ریسکها و هزینهها را مدیریت نموده و به روند پیشرفتهای فنی خود سرعت ببخشد.
با پررنگتر شدن نقش تلفنهای هوشمند و تبلتها در زندگی و کارهای روزمره نیاز به واکنشگرا بودن رابط کاربری یک وبسایت یا نرم افزار به مراتب بیشتر از قبل احساس میشود، همین طور طراحی واکنشگرا به عنوان یکی از امتیازهای سئو برای گوگل محسوب شده و سیستم ما را به استانداردهای جهانی نزدیکتر میکند. اما موضوع بسیار مهمی که برای اغلب کسب و کارها وجود دارد، ارتباط صحیح و راحت یک کاربر با وبسایت و نرمافزار آن شرکت یا سازمان میباشد. اولین گام جهت پیشرفت در مسیر توسعه کسب و کار زمانی برداشته میشود که کاربران یک سیستم با درک این استانداردها متوجه شوند که وقت و نوع نگرش آنها در نظر گرفته شده و میتوانند برای استفاده از محصولات یک سیستم، ابزارهای مختلفی را امتحان کنند.
Iran is Huge country with huge opportunities. I as a part of business development group, try to support IT/Telco professionals to learn more about this approach
Joe Pulizzi, author of “Get Content, Get Customers” defines content marketing as:
“How a brand creates, delivers and governs original or curated content to attract and retain customers, positioning the brand as a credible expert and, ultimately, motivating a change in behavior”
4 راهکار برای مشارکت کارمندان در خلق ایده های نوModirinfo
سرتان شلوغ است. هر روز باید مذاکرات مهمی را پشت سر بگذارید. هر روز، با مشتریها و کارمندان زیادی صحبت میکنید. شبها هم تا نیمهی صبح بیدارید و افکارتان را منظم میکنید تا خوابتان ببرد. در این هیاهوی فکری، آیا میتوانید به ایده ها نو هم بیاندیشید؟
http://www.modirinfo.com/content/4/10185/
First Seminar of Mine(Mining Industry) :Opportunities and Threats,Tehran,Iran,2010
Presented by : Aidin Salamzadeh
With special thanks to Alex Osterwalder(Swiss)
+98 912 425 47 29
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1. Overview of Startup Ecosystem Theory
II. Case Study - Singapore
III. SEA Examples
Deck presented to Asia Pacific Leadership Program at the East West Center. October, 2014.
مدل ارزش ویژه برند آکر
هر قدر مخاطبان هدف برند را بیشتر بشناسند و بتوانند بلافاصله در ذهن خود به آن معنایی مشترک نسبت دهند و به آن وفادارتر باشند، ارزش آن برند بیشتر است
What is Innovation? Why is Innovation Important? and Other Good QuestionsStefan Lindegaard
Stefan Lindegaard is an author, speaker and strategic advisor on innovation management. He provides resources on innovation through his website 15inno.com. The document discusses the importance of innovation and having a common language and understanding of innovation. It also lists challenges to innovation such as siloed approaches and lack of resources, and stresses the importance of people, processes, and execution for successful innovation.
The document discusses the key resources section of the Business Model Canvas. It defines key resources as the most important tangible and intangible things needed for a business model to work. Examples of tangible resources include physical assets like factories, human resources like employees, and financial resources like capital. Intangible resources include intellectual property, brands, user bases, and customer trust. The document cautions against getting too granular and stresses the importance of identifying only the essential resources that drive the business model.
چگونه می توان بدون پول یک کسب و کار راه اندازی کردModirinfo
بسیاری از کارآفرینان مشتاق، ایده های ناب و خوبی دارند ولی احساس می کنند برای شروع کار، به یک طرح کسب و کار طولانی و مقدار زیادی پول نقد نیاز دارند. همیشه راه هایی وجود دارد تا بتوان با منابع محدود، کاری را به انجام رساند. در اینجا 5 نکته مطرح می کنیم که کارآفرینان موفق با استفاده از آنها شرکت های خلاق می سازند.
http://www.modirinfo.com/content/4/16819/
The business strategy is input to many activities of architects. Lack of clear strategy complicates the work of architects. At the other hand architects need to contribute to the creation and evolution of the business strategy. We discuss several common methods and models to work on strategy, such as Strength, Weakness, Opportunity, and Threat Analysis, road mapping, and technology classification.
The “strategy world” is full of concepts. We will provide a few simple models to position and explain these concepts. There is also an extensive amount of methods and techniques to create and evolve a strategy. We discuss a few methods and techniques that fit in the architecting contribution.
تفکر سيستمي سخت نام کلي است که توسط چکلند(1981) به رويکردهاي سيستمي مختلف براي حل مسائل دنياي واقعي داده شده که دقيقاً پس از جنگ جهاني دوم و طي آن پديد آمدند. رويکردهايي که بيشتر تحت اين نام شناخته مي شوند عبارتند از
تحقيق در عمليات;
تحليل سيستم ;
مهندسي سيستم.
اين رويکردها خود منجر به گونه هاي ديگري از تفکر سيستمي سخت شدند، نظير علم تصميم گيري، تحليل سود و هزينه، سيستم هاي طرح و برنامه و بودجه، و تحليل سياست.
Gamification Design for Training and Talent DevelopmentMonica Cornetti
Monica Cornetti
Founder and CEO of Sententia Gamification
www.SententiaGames.com
An introduction to the Sententia Level 1 Gamification Apprentice Certification program for Training and Talent Development.
The ONLY Gamification Certification that earns you recertification* credits with HRCI, SHRM, and ATD.
This certification program takes you through the proven 5-step process of gamifiying a corporate training or adult learning program. By following the 5-step plan, you are essentially assured a successful outcome.
Learn more at: www.SententiaGames.com/certifications.html
fMarketing proposes a Y5 O2O marketing solution that utilizes WiFi devices to:
1) Drive offline traffic to online social media platforms like Facebook and WeChat.
2) Distribute time-limited coupons digitally to encourage offline purchases.
3) Implement check-in loyalty programs and lucky draws to engage customers online and offline.
The proposal details how the WiFi devices, mobile apps, and backend system would integrate online and offline activities to promote clients and collect customer data.
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
Iran is Huge country with huge opportunities. I as a part of business development group, try to support IT/Telco professionals to learn more about this approach
Joe Pulizzi, author of “Get Content, Get Customers” defines content marketing as:
“How a brand creates, delivers and governs original or curated content to attract and retain customers, positioning the brand as a credible expert and, ultimately, motivating a change in behavior”
4 راهکار برای مشارکت کارمندان در خلق ایده های نوModirinfo
سرتان شلوغ است. هر روز باید مذاکرات مهمی را پشت سر بگذارید. هر روز، با مشتریها و کارمندان زیادی صحبت میکنید. شبها هم تا نیمهی صبح بیدارید و افکارتان را منظم میکنید تا خوابتان ببرد. در این هیاهوی فکری، آیا میتوانید به ایده ها نو هم بیاندیشید؟
http://www.modirinfo.com/content/4/10185/
First Seminar of Mine(Mining Industry) :Opportunities and Threats,Tehran,Iran,2010
Presented by : Aidin Salamzadeh
With special thanks to Alex Osterwalder(Swiss)
+98 912 425 47 29
Intro to Southeast Asia Startup EcosystemsIsaac Souweine
1. Overview of Startup Ecosystem Theory
II. Case Study - Singapore
III. SEA Examples
Deck presented to Asia Pacific Leadership Program at the East West Center. October, 2014.
مدل ارزش ویژه برند آکر
هر قدر مخاطبان هدف برند را بیشتر بشناسند و بتوانند بلافاصله در ذهن خود به آن معنایی مشترک نسبت دهند و به آن وفادارتر باشند، ارزش آن برند بیشتر است
What is Innovation? Why is Innovation Important? and Other Good QuestionsStefan Lindegaard
Stefan Lindegaard is an author, speaker and strategic advisor on innovation management. He provides resources on innovation through his website 15inno.com. The document discusses the importance of innovation and having a common language and understanding of innovation. It also lists challenges to innovation such as siloed approaches and lack of resources, and stresses the importance of people, processes, and execution for successful innovation.
The document discusses the key resources section of the Business Model Canvas. It defines key resources as the most important tangible and intangible things needed for a business model to work. Examples of tangible resources include physical assets like factories, human resources like employees, and financial resources like capital. Intangible resources include intellectual property, brands, user bases, and customer trust. The document cautions against getting too granular and stresses the importance of identifying only the essential resources that drive the business model.
چگونه می توان بدون پول یک کسب و کار راه اندازی کردModirinfo
بسیاری از کارآفرینان مشتاق، ایده های ناب و خوبی دارند ولی احساس می کنند برای شروع کار، به یک طرح کسب و کار طولانی و مقدار زیادی پول نقد نیاز دارند. همیشه راه هایی وجود دارد تا بتوان با منابع محدود، کاری را به انجام رساند. در اینجا 5 نکته مطرح می کنیم که کارآفرینان موفق با استفاده از آنها شرکت های خلاق می سازند.
http://www.modirinfo.com/content/4/16819/
The business strategy is input to many activities of architects. Lack of clear strategy complicates the work of architects. At the other hand architects need to contribute to the creation and evolution of the business strategy. We discuss several common methods and models to work on strategy, such as Strength, Weakness, Opportunity, and Threat Analysis, road mapping, and technology classification.
The “strategy world” is full of concepts. We will provide a few simple models to position and explain these concepts. There is also an extensive amount of methods and techniques to create and evolve a strategy. We discuss a few methods and techniques that fit in the architecting contribution.
تفکر سيستمي سخت نام کلي است که توسط چکلند(1981) به رويکردهاي سيستمي مختلف براي حل مسائل دنياي واقعي داده شده که دقيقاً پس از جنگ جهاني دوم و طي آن پديد آمدند. رويکردهايي که بيشتر تحت اين نام شناخته مي شوند عبارتند از
تحقيق در عمليات;
تحليل سيستم ;
مهندسي سيستم.
اين رويکردها خود منجر به گونه هاي ديگري از تفکر سيستمي سخت شدند، نظير علم تصميم گيري، تحليل سود و هزينه، سيستم هاي طرح و برنامه و بودجه، و تحليل سياست.
Gamification Design for Training and Talent DevelopmentMonica Cornetti
Monica Cornetti
Founder and CEO of Sententia Gamification
www.SententiaGames.com
An introduction to the Sententia Level 1 Gamification Apprentice Certification program for Training and Talent Development.
The ONLY Gamification Certification that earns you recertification* credits with HRCI, SHRM, and ATD.
This certification program takes you through the proven 5-step process of gamifiying a corporate training or adult learning program. By following the 5-step plan, you are essentially assured a successful outcome.
Learn more at: www.SententiaGames.com/certifications.html
fMarketing proposes a Y5 O2O marketing solution that utilizes WiFi devices to:
1) Drive offline traffic to online social media platforms like Facebook and WeChat.
2) Distribute time-limited coupons digitally to encourage offline purchases.
3) Implement check-in loyalty programs and lucky draws to engage customers online and offline.
The proposal details how the WiFi devices, mobile apps, and backend system would integrate online and offline activities to promote clients and collect customer data.
How do I plan a Kilimanjaro Climb?
Planning to climb Mount Kilimanjaro is an exciting yet detailed process. Here’s a step-by-step guide to help you prepare for this incredible adventure.
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
Best Places to Stay in New Brunswick, Canada.Mahogany Manor
New Brunswick, a picturesque province in eastern Canada, offers a plethora of unique and charming places to stay for every kind of traveler. From the historic allure of Fredericton and the vibrant culture of Saint John to the natural beauty of Fundy National Park and the serene coastal towns like St. Andrews by-the-Sea, there's something for everyone. Whether you prefer luxury resorts, cozy inns, rustic lodges, or budget-friendly options, the best places to stay in New Brunswick ensure a memorable stay, allowing you to fully immerse yourself in the province's rich history, stunning landscapes, and warm hospitality.
https://www.mmanor.ca/blog/best-5-bed-and-breakfast-new-brunswick-canada
Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
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The methodology involves the distribution of a structured questionnaire, ensuring a representative sample and facilitating a comprehensive analysis of the gathered data.
Key findings include the nuanced perceptions of transportation infrastructure adequacy, safety and security concerns, financial influences on travel decisions, and the cultural and ecological impacts of transportation choices. These findings culminate in a comprehensive set of recommendations for policymakers and practitioners in the Nigerian tourism industry. The findings contribute to the existing literature by providing actionable insights for policymakers, stakeholders, and researchers in the Nigerian tourism sector.
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Author: Imafidon Osademwingie Martins
How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
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Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
Immediate Experiences: New Ideas for Real Time Content in Rural Tourism
1. Immediate Experiences: New Ideas for
Real Time Content in Rural Tourism
Günter Exel
günter exel | text | konzept | presse | web
@guenterexel | @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 1
4. This is happening right now …
… on www.j.mp/congresotrn13live … or any website!
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 4
5. Real Time Content in Tourism
Twitter – the
perfect tool for live
impressions:
• Touristic events
• Conferences
• Trade fairs
• Travel reports –
like @TravelLiveCC
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 5
6. Real Time Content in Tourism
Storify – a tool to keep real
time impressions alive:
Embed multimedia content:
• Tweets
• Photos
• Videos (Telly, YouTube etc.)
• Podcasts (AudioBoo)
• Presentations (SlideShare)
• Google Maps
• Links
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 6
7. Making experiences come alive
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 7
8. Multimedia Experiences
• Take pictures!
• Take videos!
• Record interviews!
Source: @PittyTuscany, Zittrauerhof, youtube.com/urlaubambauernhofat
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 8
9. Multimedia Impressions – Pictures
It‘s not only
about you …
but also about
your guests!
Source: @Toprural, @illentisco
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 9
10. Multimedia Impressions – Pictures
Show the
beauty through
day times and
seasons …
Source: @elvasar, @BeckyMcCray @Preggio
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 10
11. Multimedia Impressions – Pictures
Animals are
your secret
weapon!
Source: @escapadarural, @ruralworker, @dovefarm
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 11
16. Multimedia Impressions – Pictures
Stick to your passions!
Source: @dovefarm
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 16
17. Multimedia Impressions – Videos
There is more than …
• Image Videos
• Animated
Presentations
Show what your
guests might
experience!
Source: @agriturmarciano, @ruralgia, youtube.com/familienbauernhof
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 17
18. Multimedia Impressions – Videos
Immediate
experiences:
Make it
live …
Make it
breath!
Source: youtube.com/familienbauernhof, @CasaRuralUrbasa
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 18
19. Multimedia Impressions – Videos
Be creative!
Source: @dovefarm
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 19
21. Sounds fine, but … hey, we‘ve got Facebook!
Why Focus on Real Time Content?
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 21
22. The Facebook World is not enough
• No presence in
search engines
• Privacy restrictions
• No multimedia
curation
• No storytelling for
your website
• By the way …
Do not cross post
from Facebook to
Twitter!
Source: @laventadelalma
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 22
23. Viral distribution via Social Media
Source: @EstefaniaYH, @Ruralpromo
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 23
24. Storytelling via Social Media
Storytelling
on Twitter,
Facebook & Co:
How not to get
lost?
Source: @Ruralworker, @BeckyMcCray
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 24
25. Storytelling via Social Media
You‘ve got stories to tell!
Source: @TurismoNavarra, @CasaRuralUrbasa
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 25
26. Live Impressions: Jordan 2011
January 2011:
The Arab
Revolution
Source: Wikimedia Commons/Rashad
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 26
27. Live Impressions: Jordan 2011
VisitJordan recorded
interviews with
tourists, published
them on YouTube
Source: @VisitJordan
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 27
28. Live Impressions: Jordan 2011
Real time report
#JordanLive:
• Blog
• Tweets
• Pictures
• Videos
• Podcasts
Fotos: TravelLive.cc
Source: @TravelLiveCC
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 28
29. Live Impressions: #truegreece 2012
July 2012:
Greece in crisis
Source: Wikimedia Commons/Kotsolis, Ggia
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 29
34. Real Time Content on Your Website
Multimedia
content on
preggio.it from
• Twitter
• Instagram
• YouTube …
• and the blog!
Source: @Preggio
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 34
35. Storytelling with Multimedia
„The Old,
the Young
and the Sea“
A personalized
video chronicle
along the
Spanish coast
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 35
36. Live Impressions: „Digitaler Almabtrieb“
Livestreaming via
Google Hangout:
„Digitaler Almabtrieb“,
Oberstaufen
Source: @oberstaufen
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 36
37. Multimedia Impressions – Google Glass
www.google.com/glass/start/how-it-feels
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 37
38. Improving Picture Quality
Photo
impressions:
Which one would
you „like“ on
Facebook?
Source: @PittyTuscany, @TaiPanTouristik
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 38
39. Improving Picture Quality
Telling stories
with pictures:
• Plants from
unsual angles
• Fresh Harvest
• Blind
passengers
• Delight of
fresh pasta
• Change of
seasons
Source: @AgriturismoNico
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 39
40. Improving Picture Quality
There‘s an app
for everything!
Source: @TaiPanTouristik
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 40
41. Improving Picture Quality
Mobile photo
editing on the go
– some of my
recommendations
(iOS/Android):
Snapseed
• Snapseed
• Camera +
• Instagram
• Twitter Photo
Filters
Instagram
Feb 22, 2013 #congresotrn | GÜNTER EXEL Slide 41