Imago Mundi - The Present and Future of Visual Search and Marketing.

IMAGO MUNDI
The Present and Future of Visual
Search and Marketing
Gianluca Fiorelli
@gfiorelli1

Image Search Visual Search
@gfiorelli1 #theinbounder

Image Search Visual Search
Grey
Zone

More about this
in few slides

alt="hreflang for
independent mobile
websites"

Skywalker
Family
Experiments Videogame Movie Character Colors Users Jedi Colors (2)

Lightsaber luke skywalker
anakin skywalker
real life
galen marek
star wars
a new hope
kylo ren
green
blue
red
jedi knight
sith
obi wan kenobi
mace windu
qui gon jinn
black
purple
yellow
white
colored
pink
gold
bronze
plastic
metal
wooden
wall
Custom
transparent
dual wield
darth bane
clone wars
crossguard
swtor
UP TO 107
SUGGESTED TAGS
jedi knight
star wars
anakin skywalker
obi wan kenobi
mace windu
a new hope
the force awakens
luke skywalker's
force fx
purple
green
black
white
light blue
grey
black series
second
return the jedi
old
esb
lightsaber hilt
last jedi
building lightsaber
graflex
replica
2nd lightsaber
saber
different
builds lightsaber
ultimate fx
nerf
constructs lightsaber
battlefront
Swtor
UP TO 74
SUGGESTED TAGS
wars jedi
anakin skywalker
qui gon
force fx
star wars
gon jinn
unleashed
last jedi
wallpaper

https://cloud.google.com/vision/

Let’s talk
a little science
in a simple way

Target
Distractors
Pop-Up
Effect

üEverything said before is still (hugely) relevant

üHaving your images used and credited (aka: links)

üHigh Quality Images/Photos

üUse good image compression software for WPO
• Optimizilla
• JPEGmini
• Kraken.io
• TinyPNG

READ THE IMAGE OPTIMIZATION GUIDE
BY KRISTINE SCHACHINGER
https://itseo.org/IMGOPTIM

• Optimizilla
• JPEGmini
• Kraken.io
• TinyPNG
ü Respect 16:9 – 4:3 ratio for optimal cropping

• Optimizilla
• JPEGmini
• Kraken.io
• TinyPNG
ü Respect 16:9 – 4:3 ratio for optimal cropping
ü Pay attention to details

AND DO NOT USE STOCK PHOTOS!

The Bing Visual
Search
experience is
embedded in its
Images Search

If a shopping intent is
detected, then Bing will
present also Related
Products users can click to
buy (Related Shopping)

https://itseo.org/binglookup

Bing is building an
Image Knowledge
Graph with these
elements:
Best Representative
Query (BRQ),
Captions, Related
Collections, Shopping
Sources and More Sizes

Again:
Image Recognition,
“Classic” On Page,
Context Relevancy
& Link Graph
work together

Key here is the
“Text Query
Inference”.
The more our
content & its
images are
responding to a
bigger set of
queries, the better

https://itseo.org/img-bing-api (new releases previewed in the future)

Happily offering visual search since 2015

This is the real
difference with respect others Visual Search Engines

Gianluca,
NOBODY USES PINTEREST
(#Instagram #Instagram
#Instagram #Instagram
#Instagram #Instagram)

🙄
• 200 Millions Active Users
• 50+ billions pins
• 1+ Billions Pinterest Boards
• 2+ Millions Shopping Pins saved daily
• Millennials [I know] uses Pinterest as much as
Instagram
• 800+ Million Lens executed per month
• 93% of active pinners said they use Pinterest to
plan for purchases and 87% said they’ve
purchased something because of Pinterest

Gianluca,
NOBODY USES PINTEREST IN
[COUNTRY]
(#Instagram #Instagram
#Instagram #Instagram)

Still hugely visible
despite of its
recent hiccup

SEO for
Pinterest
#FTW

Organize your
Boards with a
consistent taxonomy.
Think of Pinterest as
a Visual translation
of your website,
where Boards are
Topical Hubs

When planning the architecture of your boards, do not
forget to examine how Pinterest tags your main topics
(always from head to long tail)

And to see what the
Pinterest Suggests
suggest (always from
head to long tail)

Edit your board description
using both natural language
and well-executed microcopy.
Choose the correct category
The board titles can be 100
characters long, but only 26
are fully readable

Vertical pictures
performs better
than Landscape.
Ideal width:
735 PX
Then:
Descriptive image
file name
Remember to link
to your website if
you manually
upload the
photo/image
500 characters can be used in photo
descriptions, but 150/160 long ones
perform better

https://developers.pinterest.com/docs/rich-pins/
RICH PINS
As easy as:
ü Having Structured Data
implemented on your website
ü Validating only 1 URL with
Pinterest
Valid Structured Data:
Schema.org
Open Graph

Keep in mind how the Pinterest
Image Recognition algorithm work
More here: http://www.seerinteractive.com/labs/pinterest-guide/

PLEASE, STOP THINKING VISUAL
SEARCH IS ONLY FOR FASHION &
DECOR

PLEASE
Images Bank Optimisation
(and monetization)

Reverse Engineering
Recipes

Brick and Mortars
Catalogues

¿¿WTF??

ACT!
Because you are already late

CREATE YOUR OWN WEBAPP
Google Cloud Vision API
Bing Image Search API
Slyce SDK (slyce.it)
Cloudsight.ai
Clarifai

AND REMEMBER WHAT HANNIBAL
LECTER TAUGHT TO CLARICE

THANK YOU!
Gianluca Fiorelli
@gfiorelli1

Imago Mundi - The Present and Future of Visual Search and Marketing.

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