The document discusses the characteristics of excellent coaches. It states that while no single attribute defines all excellent coaches, they generally care deeply about people, have incredibly high personal standards and ambitions, and have a high level of self-awareness. Additional traits include being exquisitely self-aware, having high emotional intelligence, having broad vision with attention to detail, and possessing nuanced communication skills. Excellent coaches view coaching as a calling, art, and discipline, and work continuously on self-improvement.