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Image Mode of Address
Direct Mode of Address:Themodel
looks directly at the audience. This is
used to create a connection with the
audience, attracting their attention and
drawing them in. This mode of address
is mainly used for front covers.
Indirect Mode of address: The model
looks away fromthe audience. This
could be used to create a mood or
involve the mise en scenein the image.
Combinationof both Direct and
Indirect Mode of Address: Usually
involving more than one model where
the main model looks at the audience
froma central position and the others
on either sidelook away.

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Image mode of address

  • 1. Image Mode of Address Direct Mode of Address:Themodel looks directly at the audience. This is used to create a connection with the audience, attracting their attention and drawing them in. This mode of address is mainly used for front covers. Indirect Mode of address: The model looks away fromthe audience. This could be used to create a mood or involve the mise en scenein the image. Combinationof both Direct and Indirect Mode of Address: Usually involving more than one model where the main model looks at the audience froma central position and the others on either sidelook away.