This document discusses using illustration and visual thinking as engagement tools. It outlines different stakeholders that could be engaged, such as customers, restaurant owners, and the general public. Various visual engagement techniques are presented, including live scribing interviews, co-creating with participants, creating personas, scenarios, service maps, and using different deliverable types like posters and social media. The key to visual engagement is tailoring the visuals to the message, audience and style.

1. Illustration & Visual Thinking
as an Engagement Tool
@FelipeCaroVT
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2. Illustrator & Visual
Communication
Designer
BA Industrial Design
MA Graphic Design &
Illustration
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3. ?? Felipe
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4. <
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5. What to visualise? What to cook?
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6. Felipe
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7. CUSTOMER RESTAURANT OWNER &
WAITER
FOOD CRITIC GENERAL PUBLIC
USER/
PARTICIPANT RESEARCH TEAM CLIENT
PARTNERS & OTHER
STAKEHOLDERS
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8. CUSTOMER RESTAURANT OWNER &
WAITER
FOOD CRITIC GENERAL PUBLIC
USER/
PARTICIPANT RESEARCH TEAM CLIENT
PARTNERS & OTHER
STAKEHOLDERS
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9. ENGAGEMENT IS…
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10. SCENARIOS AS STIMULUS MATERIAL
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11. Felipe
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12. LIVE SCRIBING -
INTERVIEWS
(Pa icipant
Profile)
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13. LIVE SCRIBING - INTERVIEWS
(Early concept feedback)
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14. LIVE SCRIBING - CO-CREATION WITH PARTICIPANT
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15. CUSTOMER RESTAURANT OWNER &
WAITER
FOOD CRITIC GENERAL PUBLIC
USER/
PARTICIPANT RESEARCH TEAM CLIENT
PARTNERS & OTHER
STAKEHOLDERS
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16. ENGAGEMENT IS…
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17. CLIENT IDEATION WORKSHOP
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18. PERSONA SCENARIO/STORY BOARD (visualising the future)
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19. PERSONA DASHBOARD
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20. AMBULANCE SERVICE MAP
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21. Felipe
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22. RESEARCH BACKGROUND SUMMARY
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23. USER JOURNEYS
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24. INITIALS IDEAS & CONCEPTS
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25. SERVICE MAP
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26. CUSTOMER RESTAURANT OWNER &
WAITER
FOOD CRITIC GENERAL PUBLIC
USER/
PARTICIPANT RESEARCH TEAM CLIENT
PARTNERS & OTHER
STAKEHOLDERS
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27. ENGAGEMENT IS…
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28. SOCIAL MEDIA
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29. POSTERS
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30. MANY TYPES OF
DELIVERABLES
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31. THE RESEARCH
STAGE
THEY KEYS TO ENGAGE VISUALLY
THE MESSAGE THE AUDIENCE THE STYLE
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32. FELIPE CARO
fcaro@futurecities.catapult.org.uk
felipecarodesign@gmail.com
@FelipeCaroVT
THANK YOU!
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