SEND15 | Una strategia di Customer Engagement che integra in store e online, ...Contactlab
Intervento di Davide Basile - Retail & Digital Marketing Specialist - nella breakout Give your Customers Relevance | SEND15 secondo Open Summit di ContactLab
SEND16 | Make it personal with data scienceContactlab
The document discusses how data science can be used to personalize communication and marketing efforts. It advocates collecting and analyzing various data about individuals to understand their identities and behaviors in order to engage customers. The author argues that most relevant data is already available and companies should centralize and connect data to explore relationships and insights that can improve marketing performance. The goal is to use data science to build more personalized and trusted customer experiences.
The maxi dress has gone through cycles of popularity since its introduction in 1970 by Oscar De La Renta. It gained popularity in the 1970s and again in the 1990s among fashion-conscious women aged 20-30 from middle to upper class backgrounds who enjoy an active lifestyle. The document discusses the fashion cycle of the maxi dress and provides details on colors, styles, fabrics, and typical prices for maxi dresses.
The document profiles the consumer type "Optimistic Rebel" as young people ages 16-24 who value independence and individuality and are quick to take a stand for causes they believe in, describing their fashion preferences as including brands like American Eagle, Abercrombie, and Converse that allow them to distinguish themselves from mainstream styles.
Zara & Fashion operates a design department that assists customers in obtaining desired garments and solving technical issues. It is responsible for samples and approvals. Zara & Fashion has longstanding relationships with manufacturers in Bangladesh and abroad, allowing it to produce a wide range of garments quickly and competitively. It can handle quantities from 1,000 to 200,000 pieces in cottons, jerseys, fleece and other fabrics. A quality assurance team ensures quality at every stage using a plan-do-check-act approach.
This document summarizes the development and advantages of JD. It describes how JD has grown rapidly since 2004 to become one of the largest internet companies in China and globally, with revenues growing 78% year-over-year in 2015. It also outlines JD's large logistics infrastructure and strategic partnerships that provide traffic and payments. JD has become a leader in various product categories like electronics, appliances, and fast moving consumer goods.
Nuevos retos en la gestion de la identidad digital para la nueva generación d...Tomás García-Merás
Este documento proporciona una descripción general de la dirección de productos de una empresa. No constituye un compromiso legal para entregar funcionalidad y no debe ser utilizado para tomar decisiones de compra. El desarrollo y lanzamiento de características queda sujeto a la discreción de la empresa.
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelFrédéric Alliod
Make your business stand out from the competition with video marketing! Learn how to create quality content for your brand’s YouTube channel and build an always-on programming strategy. Follow our guidelines and turn your YouTube channel into a powerful marketing tool, build an engaged community of subscribers / advocates and drive online and offline sales.
SEND15 | Una strategia di Customer Engagement che integra in store e online, ...Contactlab
Intervento di Davide Basile - Retail & Digital Marketing Specialist - nella breakout Give your Customers Relevance | SEND15 secondo Open Summit di ContactLab
SEND16 | Make it personal with data scienceContactlab
The document discusses how data science can be used to personalize communication and marketing efforts. It advocates collecting and analyzing various data about individuals to understand their identities and behaviors in order to engage customers. The author argues that most relevant data is already available and companies should centralize and connect data to explore relationships and insights that can improve marketing performance. The goal is to use data science to build more personalized and trusted customer experiences.
The maxi dress has gone through cycles of popularity since its introduction in 1970 by Oscar De La Renta. It gained popularity in the 1970s and again in the 1990s among fashion-conscious women aged 20-30 from middle to upper class backgrounds who enjoy an active lifestyle. The document discusses the fashion cycle of the maxi dress and provides details on colors, styles, fabrics, and typical prices for maxi dresses.
The document profiles the consumer type "Optimistic Rebel" as young people ages 16-24 who value independence and individuality and are quick to take a stand for causes they believe in, describing their fashion preferences as including brands like American Eagle, Abercrombie, and Converse that allow them to distinguish themselves from mainstream styles.
Zara & Fashion operates a design department that assists customers in obtaining desired garments and solving technical issues. It is responsible for samples and approvals. Zara & Fashion has longstanding relationships with manufacturers in Bangladesh and abroad, allowing it to produce a wide range of garments quickly and competitively. It can handle quantities from 1,000 to 200,000 pieces in cottons, jerseys, fleece and other fabrics. A quality assurance team ensures quality at every stage using a plan-do-check-act approach.
This document summarizes the development and advantages of JD. It describes how JD has grown rapidly since 2004 to become one of the largest internet companies in China and globally, with revenues growing 78% year-over-year in 2015. It also outlines JD's large logistics infrastructure and strategic partnerships that provide traffic and payments. JD has become a leader in various product categories like electronics, appliances, and fast moving consumer goods.
Nuevos retos en la gestion de la identidad digital para la nueva generación d...Tomás García-Merás
Este documento proporciona una descripción general de la dirección de productos de una empresa. No constituye un compromiso legal para entregar funcionalidad y no debe ser utilizado para tomar decisiones de compra. El desarrollo y lanzamiento de características queda sujeto a la discreción de la empresa.
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelFrédéric Alliod
Make your business stand out from the competition with video marketing! Learn how to create quality content for your brand’s YouTube channel and build an always-on programming strategy. Follow our guidelines and turn your YouTube channel into a powerful marketing tool, build an engaged community of subscribers / advocates and drive online and offline sales.
The document summarizes a 1990 fashion study that identified 5 customer groups - Fashion Enthusiast, Style Seeker, Classic, Timid, and Uninvolved - based on their views of fashion and shopping. It provides descriptions of each group's interests, influences, typical shopping locations, and the key fashion ingredients and retailing strategies that would appeal to each segment. Consumer involvement, self-image, and factors like opinions of others, culture and life stage play a role in each group's purchase decisions.
Lenovo has been expanding its business through acquisitions of IBM's x86 server business, Motorola Mobility, and growing its internet and cloud services. It is now the #1 PC maker, #1 in PCs and tablets combined, #3 x86 server provider, and #3 smartphone maker. The document discusses Lenovo's focus on education technology and how its devices like the Yoga tablets, ThinkPad laptops, and DOit apps are designed to enhance interactive and flexible learning experiences for students and teachers.
Anupam Mondal is seeking a position in 4G/3G/GSM RF design and optimization where he can utilize over 3.5 years of experience in RF planning and optimization. He has a BTech in Electronics and Communication from Aryabhatta Institute of Engineering Management. His current role at Reliance JIO Infocomm Ltd involves GSM, WCDMA, and LTE network optimization including frequency planning, new site creation, drive testing, and KPI monitoring and improvement. He is proficient with various RF planning, drive testing, and monitoring tools.
Waingangā College of Engineering & Management is a technical college located in Nagpur, India. It offers undergraduate and postgraduate courses in engineering, pharmacy, and management. The college aims to provide students with quality education to help them succeed in their careers and contribute to society. It has well-equipped laboratories, a library, computer center, workshops, and hostel facilities. The college works to ensure academic excellence through regular assessments, remedial classes, faculty development programs, and a focus on student results and placements.
The University of Texas at Austin is a large public university located in Austin, Texas. It was founded in 1883 and currently has over 50,000 students enrolled from across the US and other countries. UT Austin is highly ranked and offers a wide variety of academic programs across 17 colleges and schools.
The document describes the menu and food production for an event hosted by Drexel Campus Dining called Drexel Loves Local. The event highlighted local, sustainable sourcing and featured ten minority entrepreneurs. Each entrepreneur was given a station to showcase their culinary specialty. The menu included dishes from each entrepreneur like samosas, jerk chicken, potato salad, salmon, and more. Drexel's culinary team worked with the entrepreneurs to scale up their recipes and support large-scale production for the 1500 guests.
El documento narra la historia de un niño que se clavó en un árbol tratando de volar. Fue llevado al hospital y aunque dijo sentirse bien al principio, luego admitió que todavía no estaba completamente recuperado. Para terminar, se despidió del papel donde contó su historia y se fue a acostar.
Prashant Zingare is seeking managerial positions and has over 8 years of experience in banking sales, marketing, and wealth management. He currently works as a financial advisor for YES Bank where he acquires high value clients, generates revenue through various products and services, and engages in strategic planning. Previously he worked for HDFC Bank as a preferred relationship manager with a portfolio of Rs. 47 crores, generating consistent revenue through cross-selling various banking products. He also has experience working for Standard Chartered Bank and Bajaj Allianz Life Insurance.
This document summarizes John Semones' internship at Cyber PR from May to August 2014. As an intern, John was given responsibilities like writing pitches for artists, researching blogs, and analyzing clients' social media. He learned about teamwork, maintaining professionalism, and representing diverse clients and genres of music. While the internship was demanding, John gained valuable skills in writing, public relations, and the music industry. He reflected on challenges like balancing multiple tasks and resolving issues with an unhappy client. Overall, the internship provided real-world experience that supplemented John's classroom learning.
This document contains a list of common Spanish words for objects found in and around the home, including types of food, furniture, kitchen items, and other everyday things like water and a knife. Some examples are menino/menina for boy/girl, sapato for shoe, cadeira for chair, colher for spoon, bota for boot, uvas for grapes, ovo for egg, and casa for house.
SEND15 | a Fashion/Luxury approach to deep customer engagementContactlab
Laura Gioia, Digital Strategist ContactLab, explained how to engage customers digitally in the Fashion & Luxury Industry. The speech was held during our Open Summit #SEND15 in Milan on the 9th of November 2015.
SEND15 | Fidelizzare prima di partire: il customer journey di Costa CrociereContactlab
This document summarizes Costa Cruises' strategy and key learnings around digital direct marketing and loyalty programs. It discusses Costa's new CRM system and customer journey mapping, highlighting the importance of personalization, A/B testing, and automated email streams. It also shows that the loyalty program CostaClub drives higher engagement and bookings compared to repeat customers. Costa aims to further leverage the loyalty program by opening it to prospects and using personalized communications to increase consideration and conversion.
Digital customer experience benchmark: il caso del "Luxury Feeling"Contactlab
This document discusses best practices for customer experience across various touchpoints for luxury brands, including sign up, customer care, purchasing, delivery, and returns. It provides examples from brands like Louis Vuitton, Cartier, and Gucci. The document emphasizes creating a seamless, personalized experience and translating the luxury retail experience digitally through consistent branding and dedicated customer service.
Laura Gioia - Digital customer experience benchmark: il caso del “Luxury Feel...Meet Magento Italy
L’idea è di presentare i risultati di un progetto di ricerca che analizza in dettaglio la user experience nei processi di acquisto e interazione online dei prodotti di lusso.
L’analisi ha mappato 29 brand internazionali, inclusi 4 dei principali e-Tailer del lusso, analizzando tutti i touch point sia fisici che digitali attraverso cui i consumatori possono fare esperienza di un brand.
In particolare, presentiamo le best practice emerse dalla ricerca, mostrando alcuni esempi best in class, che più sono riusciti a rendere il processo di acquisto online personalizzato, coinvolgente e chiaro.
The document discusses Communifix Communication Pvt. Ltd.'s work for various B2B and B2C clients. It includes case studies and examples of creative projects for clients like the Government of Andhra Pradesh, Barco, IPSA, Plantronics, and Avery Dennison. Some of the projects involved designing brochures, videos, mailers, and other marketing materials. It also briefly highlights some of Communifix's most popular work for brands like Monte Carlo, Dabur, and GAIA.
Kieran Flanagan - The Marketer's Guide to Growth SpurtsINBOUND
This document provides tips and strategies for marketers to drive growth through growth spurts. It discusses focusing on clear goals and targets, validating ideas through experiments before launching, making content more shareable, and promoting content aggressively to the right audiences. Growth spurts happen when the goal of a product or service is understood and the ideal customer is educated on how it solves their problems. Execution against measurable targets is important.
OMExpo Madrid 2013 - Anatomía de un emailContactlab
¿Cuáles son los principales elementos en un email? Desde el remitente hasta el asunto pasando por la estructura y los contenidos, Arianna Galante (Director of Agency dept.) analiza una selección de casos reales para ilustrar las mejores prácticas y daros ideas nuevas para vuestras futuras campañas.
SEND15 | Inside Santa Eulalia: e-commerce ProjectContactlab
Intervento di Elena Jaumandreu - e-commerce Manager Santa Eulalia - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit ContactLab
The document summarizes a 1990 fashion study that identified 5 customer groups - Fashion Enthusiast, Style Seeker, Classic, Timid, and Uninvolved - based on their views of fashion and shopping. It provides descriptions of each group's interests, influences, typical shopping locations, and the key fashion ingredients and retailing strategies that would appeal to each segment. Consumer involvement, self-image, and factors like opinions of others, culture and life stage play a role in each group's purchase decisions.
Lenovo has been expanding its business through acquisitions of IBM's x86 server business, Motorola Mobility, and growing its internet and cloud services. It is now the #1 PC maker, #1 in PCs and tablets combined, #3 x86 server provider, and #3 smartphone maker. The document discusses Lenovo's focus on education technology and how its devices like the Yoga tablets, ThinkPad laptops, and DOit apps are designed to enhance interactive and flexible learning experiences for students and teachers.
Anupam Mondal is seeking a position in 4G/3G/GSM RF design and optimization where he can utilize over 3.5 years of experience in RF planning and optimization. He has a BTech in Electronics and Communication from Aryabhatta Institute of Engineering Management. His current role at Reliance JIO Infocomm Ltd involves GSM, WCDMA, and LTE network optimization including frequency planning, new site creation, drive testing, and KPI monitoring and improvement. He is proficient with various RF planning, drive testing, and monitoring tools.
Waingangā College of Engineering & Management is a technical college located in Nagpur, India. It offers undergraduate and postgraduate courses in engineering, pharmacy, and management. The college aims to provide students with quality education to help them succeed in their careers and contribute to society. It has well-equipped laboratories, a library, computer center, workshops, and hostel facilities. The college works to ensure academic excellence through regular assessments, remedial classes, faculty development programs, and a focus on student results and placements.
The University of Texas at Austin is a large public university located in Austin, Texas. It was founded in 1883 and currently has over 50,000 students enrolled from across the US and other countries. UT Austin is highly ranked and offers a wide variety of academic programs across 17 colleges and schools.
The document describes the menu and food production for an event hosted by Drexel Campus Dining called Drexel Loves Local. The event highlighted local, sustainable sourcing and featured ten minority entrepreneurs. Each entrepreneur was given a station to showcase their culinary specialty. The menu included dishes from each entrepreneur like samosas, jerk chicken, potato salad, salmon, and more. Drexel's culinary team worked with the entrepreneurs to scale up their recipes and support large-scale production for the 1500 guests.
El documento narra la historia de un niño que se clavó en un árbol tratando de volar. Fue llevado al hospital y aunque dijo sentirse bien al principio, luego admitió que todavía no estaba completamente recuperado. Para terminar, se despidió del papel donde contó su historia y se fue a acostar.
Prashant Zingare is seeking managerial positions and has over 8 years of experience in banking sales, marketing, and wealth management. He currently works as a financial advisor for YES Bank where he acquires high value clients, generates revenue through various products and services, and engages in strategic planning. Previously he worked for HDFC Bank as a preferred relationship manager with a portfolio of Rs. 47 crores, generating consistent revenue through cross-selling various banking products. He also has experience working for Standard Chartered Bank and Bajaj Allianz Life Insurance.
This document summarizes John Semones' internship at Cyber PR from May to August 2014. As an intern, John was given responsibilities like writing pitches for artists, researching blogs, and analyzing clients' social media. He learned about teamwork, maintaining professionalism, and representing diverse clients and genres of music. While the internship was demanding, John gained valuable skills in writing, public relations, and the music industry. He reflected on challenges like balancing multiple tasks and resolving issues with an unhappy client. Overall, the internship provided real-world experience that supplemented John's classroom learning.
This document contains a list of common Spanish words for objects found in and around the home, including types of food, furniture, kitchen items, and other everyday things like water and a knife. Some examples are menino/menina for boy/girl, sapato for shoe, cadeira for chair, colher for spoon, bota for boot, uvas for grapes, ovo for egg, and casa for house.
SEND15 | a Fashion/Luxury approach to deep customer engagementContactlab
Laura Gioia, Digital Strategist ContactLab, explained how to engage customers digitally in the Fashion & Luxury Industry. The speech was held during our Open Summit #SEND15 in Milan on the 9th of November 2015.
SEND15 | Fidelizzare prima di partire: il customer journey di Costa CrociereContactlab
This document summarizes Costa Cruises' strategy and key learnings around digital direct marketing and loyalty programs. It discusses Costa's new CRM system and customer journey mapping, highlighting the importance of personalization, A/B testing, and automated email streams. It also shows that the loyalty program CostaClub drives higher engagement and bookings compared to repeat customers. Costa aims to further leverage the loyalty program by opening it to prospects and using personalized communications to increase consideration and conversion.
Digital customer experience benchmark: il caso del "Luxury Feeling"Contactlab
This document discusses best practices for customer experience across various touchpoints for luxury brands, including sign up, customer care, purchasing, delivery, and returns. It provides examples from brands like Louis Vuitton, Cartier, and Gucci. The document emphasizes creating a seamless, personalized experience and translating the luxury retail experience digitally through consistent branding and dedicated customer service.
Laura Gioia - Digital customer experience benchmark: il caso del “Luxury Feel...Meet Magento Italy
L’idea è di presentare i risultati di un progetto di ricerca che analizza in dettaglio la user experience nei processi di acquisto e interazione online dei prodotti di lusso.
L’analisi ha mappato 29 brand internazionali, inclusi 4 dei principali e-Tailer del lusso, analizzando tutti i touch point sia fisici che digitali attraverso cui i consumatori possono fare esperienza di un brand.
In particolare, presentiamo le best practice emerse dalla ricerca, mostrando alcuni esempi best in class, che più sono riusciti a rendere il processo di acquisto online personalizzato, coinvolgente e chiaro.
The document discusses Communifix Communication Pvt. Ltd.'s work for various B2B and B2C clients. It includes case studies and examples of creative projects for clients like the Government of Andhra Pradesh, Barco, IPSA, Plantronics, and Avery Dennison. Some of the projects involved designing brochures, videos, mailers, and other marketing materials. It also briefly highlights some of Communifix's most popular work for brands like Monte Carlo, Dabur, and GAIA.
Kieran Flanagan - The Marketer's Guide to Growth SpurtsINBOUND
This document provides tips and strategies for marketers to drive growth through growth spurts. It discusses focusing on clear goals and targets, validating ideas through experiments before launching, making content more shareable, and promoting content aggressively to the right audiences. Growth spurts happen when the goal of a product or service is understood and the ideal customer is educated on how it solves their problems. Execution against measurable targets is important.
OMExpo Madrid 2013 - Anatomía de un emailContactlab
¿Cuáles son los principales elementos en un email? Desde el remitente hasta el asunto pasando por la estructura y los contenidos, Arianna Galante (Director of Agency dept.) analiza una selección de casos reales para ilustrar las mejores prácticas y daros ideas nuevas para vuestras futuras campañas.
SEND15 | Inside Santa Eulalia: e-commerce ProjectContactlab
Intervento di Elena Jaumandreu - e-commerce Manager Santa Eulalia - nella breakout Drive Customers to your Brand | SEND15, secondo Open Summit ContactLab
The Benefits of Having a Facebook Business PageJhed Royalista
The document discusses the benefits of creating a Facebook business page rather than using a personal profile for business purposes. It outlines several advantages such as increased exposure to over 1 billion potential customers, improved search engine optimization as social recognition becomes a ranking factor, and allowing word-of-mouth advertising through customer interactions and endorsements. Creating a professional business page is suggested over using a personal profile to maintain brand identity and separate personal and business activities on Facebook.
BTO 2014 - Comunicare con gli utenti via emailContactlab
Comunicare con gli utenti via email: best practice, strumenti e applicazioni reali tratte da newslettermonitor.com e dal caso Welcome Travel Group presentata da Lisa Molteni, Strategic Planner di ContactLab, durante il BTO 2014.
Turn the Practice You Have Into the Practice You WantRod Burkert
Our marketplace is more competitive, our clients are more empowered, and our value is less obvious. The commoditization of our work has left us competing with do-it-yourself websites that offer cheap valuation solutions, leaving our audience of prospects, clients, and referral sources thinking this is all we have to offer. We mainly have ourselves to blame.
That’s the bad news. Here’s the good news!
The solution is creating an action plan that builds your authority Why? Because authority is your competitive advantage. And within your practice area or industry niche, it stems from having specialized knowledge and advancing your unique perspective, being known for that expertise and getting recognized for it, and leading the buyers of your professional services to your door because of it.
Karah Salaets first gave this talk at Big Design in Dallas, TX, on September 21, 2019.
In the design and UX fields, we often hear the term 'delight' thrown about as if it has a clear, consistent, always-appropriate definition (read: thrill, surprise, excite).
Karah argues that we need to reframe the way we think about delight by broadening the definition and appropriate contexts of use. Delightful design doesn't always have to mean excited or surprised, it could sometimes mean empowered, prepared, confident, and more.
Karah lists 10 traps that design and product teams fall into when trying to design to delight, then provides her tips for avoiding those traps.
SPEAKER NOTES
This deck was designed to accompany a talk, therefore the majority of the content lives in the speaker notes. Find the Speaker Notes on SlideShare here: https://www.slideshare.net/secret/EqRp3riCW0AzcF
Or, request them from Karah directly at karahsalaets@gmail.com.
Netcomm e-Commerce Forum 2014: Email analytics: dai numeri, alle ipotesi, ai ...Contactlab
Come analizzare i dati, interpretarli, e ottimizzare i percorsi di comunicazione per massimizzare l’impatto sulle vendite? Workshop di Arianna Galante, Director of Agency Dept., durante il Netcomm e-Commerce Forum 2014.
We are innovators. We are storytellers. We are brand architects who create pervasive strategies, innovative concepts and brand engagement across the Caribbean and beyond. Lets START the engine.
Čempionu Brokastis #35 / Michael Hollesen - Design that communicatesNORD DDB RIGA
The document describes an integrated marketing agency that brings together over 400 specialists across various disciplines. It aims to unlock unreasonable growth for clients by reaching people emotionally and irrationally. The agency uses cultural insights to inform every aspect of its work from brand strategy to campaigns. It finds the sweet spot between what makes people tick and what clients want to sell through understanding drivers, needs and attitudes.
RPM is a 170-person strategic branding agency established in 1993 with £20M turnover. They work with clients like Diageo to create brand experiences that connect with consumers. The role of Senior Account Strategist would involve strategic thinking and collaboration to develop solutions for Diageo, RPM's key client. As a senior strategist, responsibilities would include problem analysis, strategic planning, and working across accounts. The ideal candidate is an experienced strategist who can lead strategic initiatives for brands in retail and cultural contexts.
Having a great business idea is just the beginning! It's the way that idea is presented that makes a difference, attracts and intrigues people and gets that idea funded! Pitch Coach & Presentation Wizard of Silicon Alley, Gokce "GG" Gizer has helped over 250+ startups perfect their pitches and design their decks in New York, San Francisco, Toronto and Istanbul. Check out her insights and exercises to help you communicate your ideas through engaging and memorable pitches and in a visually appealing; making them more powerful!
SEND15 | Cross-channel: come costruire la giusta sinergia tra diversi canali ...Contactlab
Intervento di Livia Giorgi e Sabrina Di Giorgio, Digital Strategists ContactLab - nella breakout Give your Customers Relevance | SEND15, secondo Open Summit di ContactLab
This document discusses strategies for creating and maintaining a successful Facebook fan page for a business. It provides an example of how an airport marketing organization called CAK has grown its Facebook fan base. Some key points made include developing a social media strategy and brand voice for Facebook, appointing a social media team, focusing on engaging fans and building a sense of community, and using Facebook to transform customer relationships into lifelong ones.
Similar to A fashion/luxury approach to deep customer engagement (20)
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
HOW YOUR CUSTOMERS SEE THEMSELVES
3. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
WHAT YOUR CUSTOMERS EXPECT FROM YOU
High levels of personalization/
customization
To feel part of your brand
Omni-channel approach
4. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
HOW DO YOU SEE YOUR CUSTOMERS?
identify your customers’
journey?
build an engaging
conversation for each segment
through the right channel?
personalize your messages
accordingly and improve your
customers’ experience toward
purchase?
Are you able to
5. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
CAN YOU IDENTIFY YOUR CUSTOMERS’ JOURNEY?
6. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PROFILE BASED PERSONALIZATION TO ENGAGE
PERSONALIZED
WELCOME PACK
7. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PROFILE BASED PERSONALIZATION TO ENGAGE
PERSONALIZED
CONTACT PLAN
PERSONALIZED
WELCOME PACK
8. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PROFILE BASED PERSONALIZATION TO ENGAGE
PERSONALIZED
CONTACT PLAN
PERSONALIZED
WELCOME PACK
9. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PROFILE BASED PERSONALIZATION TO ENGAGE
PERSONALIZED
CONTACT PLAN
PERSONALIZED
WELCOME PACK
10. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PROFILE BASED PERSONALIZATION TO ENGAGE
PERSONALIZED
CONTACT PLAN
PERSONALIZED
WELCOME PACK
11. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PROFILE BASED PERSONALIZATION TO ENGAGE
LOCALIZED
CONTACT PLAN
PERSONALIZED
WELCOME PACK
PERSONALIZED
CONTACT PLAN
Share your photo in weibo
UK UAE
12. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PROFILE BASED PERSONALIZATION TO ENGAGE
LOCALIZED
CONTACT PLAN
PERSONALIZED
WELCOME PACK
PERSONALIZED
CONTACT PLAN
Share your photo in weibo
13. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PROFILE BASED PERSONALIZATION TO ENGAGE
LOCALIZED
CONTACT PLAN
PERSONALIZED
WELCOME PACK
PERSONALIZED
CONTACT PLAN
Share your photo in weibo
14. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
PROFILE BASED PERSONALIZATION TO ENGAGE
LOCALIZED
CONTACT PLAN
PERSONALIZED
WELCOME PACK
PERSONALIZED
CONTACT PLAN
Share your photo in weibo
15. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
BEHAVIOUR BASED PERSONALIZATION TO CONVERT
TARGET BY PURCHASE CHANNEL
16. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
BEHAVIOUR BASED PERSONALIZATION TO CONVERT
TARGET HIGH SPENDERS /
VIP / CUSTOMERS
TARGET BY PURCHASE CHANNEL
17. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
BEHAVIOUR BASED PERSONALIZATION TO CONVERT
«A SPECIAL ARRIVAL IN TIMES SQUARE»
FROM: GUCCI TIMES SQUARE
«A SPECIAL ARRIVAL AT THE GUCCI
CHICAGO FLAGSHIP»
FROM: GUCCI CHICAGO FLAGSHIP
TARGET BY
PREFERRED
BOUTIQUE
TARGET HIGH SPENDERS
TARGET BY PURCHASE CHANNEL
18. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
BEHAVIOUR BASED PERSONALIZATION TO CONVERT
PRODUCT PUSH BASED ON
PREVIOUS PURCHASE
TARGET BY
PREFERRED
BOUTIQUE
TARGET HIGH SPENDERS
TARGET BY PURCHASE CHANNEL
19. un evento organizzato da #SEND15
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
KEY TAKE AWAYS
Use socio-demo and behavioural data to identify segments in your
audience
Tailor accordingly your actions:
Build messages using the information gathered during sign up
Follow up on their actions and be wherever they are on their journey
Beyond translation: localize
images
content
product selection
social