IL&FS is an infrastructure company with 256 subsidiaries focused on sectors like bridges, buildings, energy, transportation and urban development. It uses digital marketing strategies like blogs, social media and thought leadership reports. It provides infrastructure-related services and packaging to government, private sector and organizations. While employment opportunities and available resources are strengths, the industry faces threats from natural disasters, inefficient planning and safety challenges.

2.  IL&FS was originally promoted by the CBI,
HDFC, UTI. Currently, its institutional
shareholders include State Bank of India
(SBI), Life Insurance Corporation of India
(LIC), ORIX and Abu Dhabi Investment
Authority.

3.  Infrastructure Services
 Financial Services
Under the above 3 services IL&FS is having
256 group companies as of 2011,
including subsidiaries, joint venture
companies and associate entities.

4. Industry Focus : Bridges, large buildings, port and
mining facilities, wind farms, electricity power generators
and power lines, railway lines etc.
 Inbound marketing strategy :- Digital and Offline
‘community’ like LinkedIn or tie up with Non
Competitive foreign Infra companies.
 Thought leadership marketing :- Like Annual Review
Report for 3rd Parties.
 Hub and spokes for digital communication :- Blog,
Facebook, Twitter..

5.  Product :- Services like Roads, PPP,
Industries, Water Supply Projects, Ports …
 Packaging :- Industrial/Logistical
Packaging of the raw materials required.
 Prices :- Market Study, Budget
Preparation and Cost Benefit Analysis.

6. Promotion :-
 Creation of community and local level
solutions.
 Integration of technical and financial
expertise.
Place :-
 Special Economic Zones/ Industrial
Corridors, Tourism, Logistics/FTWZ, Social
Infrastructure, Transport, Ports (Air & Sea),
Urban Infra and Municipal Services, Urban
Transport, Solar & Township Development,
Rural development

7. People :-
 Central and State Government
 Indian Private Sector and MNC's
 Multilateral and Bilateral Organisations.
Pace :-
 Focused more on Government and PP
projects.
 Moving along with rural and urban
areas.

8. Strength
•Employment and training opportunities in the field of construction.
•Low cost well- educated and skilled labour force is now widely
available across the country.
•Sufficient availability of raw material and natural resources in the
country is supportive for the industry.
Weakness
•Chances of Natural disadvantage are there.
•Lack of clearly define processes and procedures and its
management.
•Huge amount of money need to be invested in this industry

9. Opportunities
•Public sector projects through Public Private Partnerships will bring
further opportunities.
•Renewable energy projects will offer opportunities to develop skills
and capacity in new markets.
•Remote areas in the country are easily accessible and plenty of
land is available in the country.
Threats
•Natural abnormal casualties such as earth quake and floods are
uncertain and can prevent the construction boom.
•Inefficient accessibility in planning and concerning the
infrastructure and signs.
•Infrastructure safety is a challenging task in construction industry.