The study investigates factors affecting employee attrition in small scale industries in Coimbatore, identifying key reasons such as lack of opportunities for advancement, unpleasant working environments, and work-life imbalances. It employs descriptive research methodology, analyzing data from 150 respondents to determine perceptions of attrition factors and propose strategies to improve employee retention. The findings emphasize the importance of managerial support, training programs, and creating growth opportunities to mitigate attrition rates.