Revamp of iShopChangi's website with adaptive homepage for different views.

1. Methodology:
Heuristics & Competitive Analysis
User Interviews & Contextual Inquiry
CJM & Service Blueprint
Task:
Revamp an ecommerce website and make it responsive
Design Studio & Feature Prioritization
Project 4 – iShopChangi Website
Problem Statement:
I’m not aware of this website and what’s the difference
between shopping and at the physical store
Prototype & Usability Testing

2. Solution:
• Highlighted benefits of shopping through iShopChangi
• Displayed savings, rewards and ratings for each item
Key Lessons:
• Detailed documentation from the start helped get deliverables
client-ready
• Opportunities lie beyond website redesign – promote awareness
• Teamwork
Future Features:
• Active promotion of site via airline collaboration, airport staff and
in-store adverts
• Improve SEO, SEM
• Product reviews
• Tagging of names for shared purchases
Project 4 – iShopChangi Website (cont.)

3. Project 4 – iShopChangi Website (cont.)

4. Benefits at a glance Locate collection booth with 360 viewClear display of savings
Project 4 – iShopChangi Website (cont.)

5. EDM confirmation after check-out SMS reminder
Project 4 – iShopChangi Website (cont.)