MODULE 1
AGENDA
-Cultural, Comparative and Organisational Perspectives on IHRM :
Emergence of Global HR Manager
-Approaches to International Human Resource Management
-Review of IHRM approaches
-IHRM models approach to other contexts
DEFINE IHRM
IHRM is the process of managing people across
international boundaries, and includes the full
range of activities involved in the recruitment,
selection, development, and retention of
employees in a global environment. –
International Labour Organization (ILO)
WHAT IS IHRM
International human resource management is the process of employing,
training and developing and compensating the employees in
international and global organizations.
An international company is one which has subsidiaries outside the
home-county which rely on the business expertise or manufacturing
capabilities of the parent company. Generally, an MNC is considered to
have a number of businesses in different countries but managed as a
whole from the headquarters, located in one country.
International HRM deals with the typical HRM functions like
recruitment, selection, training and development, performance
appraisal, etc., at the international level.
Managing People across boundaries
Integration
Flexible
eg: P and G
IBM
EXTENSIVE International exposure
TYPES OF EMPLOYEES
1.Parent-Country Nationals (PCNs) – Employees belonging to
the country where a company’s headquarters are located are
called as parent-country nationals or home country
nationals.
2. Host-Country Nationals (HCNs) – Employees belonging to
country where the company has set up a subsidiary or a
manufacturing facility are called host- country nationals.
3. Third-Country Nationals (TCNs) – Employees who work in
the home or host country facility of the company but are not
nationals of either are called third- country nationals.
TYPES OF COUNTRIES
HOME COUNTRY – country of origin of the firm.
HOST COUNTRY – country in which operations of the
firm are carried on.
THIRD COUNTRY – Human or Other Resources are
Procured.
NEED OF IHRM
1. CULTURAL DIVERSITY
Individualism and Collectivism
USA, Great Britain, Australia, Canada, Netherlands, and New Zealand.
Japan, Columbia, Pakistan, Singapore, Venezuela, and Philippines.
Power Orientation
Uncertainity Avoidance
Mascilinity and Famininity
In societies having masculinity characteristics, more emphasis is placed on ego
goals such as career, money, etc., while in societies having femininity
characteristics, more emphasis is placed on social goals such as relationships,
helping others, etc.
2. WORKFORCE DIVERSITY
Expatriate - a parent country national sent on a long-term assignment to the host
country operations.
Inpatriate - a host country national or third country national assigned to the home
country of the company where it is headquartered.
Repatriate - an expatriate coming back to the home country at the end of a foreign
assignment.
3. LANGUAGE
4. ECONOMIC
APPROACHES TO IHRM
 Ethnocentric Approach
 Poly-centric Approach
 Regio- centric Approach
 Geo-Centric Approach
ETHNOCENTRIC APPROACH
 In Ethnocentric approach, management believes that the approach of the parent
company in managing things is the tried and tested practice and it should be
followed in all units of the organization in different countries.
 This leads to the adoption of all systems, procedures, policies of the parent
company from the parent country in all other centres of activities.
 This may lead to conflicts in certain circumstances. When a company operates in
different countries, the expectations and norms may vary from country to country.
 Industrial unrest due to this mismatch of expectations and believes is quite
common. In India agitations in Maruti, Honda etc in the recent past were examples
of this approach.
 In ethnocentric approach, most of the major decision making is centralised with
the parent company. This is more in the case of management of Human Resources.
The top management in host countries is also posted from the parent company so
that the culture of the unit remains in line with the parent country.
Example : the ethnocentric approach are Japanese firms such as Panasonic, Sony and
Hitachi.
POLY-CENTRIC APPROACH
 In Poly-centric approach or philosophy, MNCs realize the importance of the
host country and its governing laws. Further, they are aware that the National
culture plays an important role in all aspects of management.
 Hence it is prudent to follow the market needs of the host country and frame
a strategy which can give the best results.
 In this approach, organizations have local people are recruited at senior
positions. There are very few Parent country nationals. T
 The decision making is highly decentralised and local management takes all
decisions. Apart from broad policies which are framed by the corporate at
Parent country, all operational policies are decided at a local level.
 In case of Management of Human Resources as well, the policies including
compensation are decided locally.
Example : McDonald's is a prominent example of a firm following polycentric
approach. Having originated in USA, its menu in USA is centered around their
local preference which is beef and meat.
REGIO – CENTRIC APPROACH
 In Regio-Centric approach, MNCs believe that though there is a difference in
various aspects of culture from country to country yet there are similarities in a
particular region.
 For example, there may be differences in the cultures of India, Sri Lanka, Japan
yet there are lot of similarities hence it may be appropriate that one Region is
managed by one regional office. Thus MNCs set up regional offices to manage
entire region consisting of all countries in this region.
 They may classify Regions according to their business and presence in particular
regions. Some companies may have Asia as a region while some other MNC may
have the Asia Pacific as one region. There are various MNCs who now prefer to
have a Regional Office of the Asia Pacific region or Asia region in India.
 Such organizations are strong in innovation and creativity due to diversity in their
workforce. Simultaneously such MNCs are able to channelise innovative practices
across the globe in a significant manner.
Example : customers in North America may have different taste preferences than
customers in the post-Soviet countries. In this sense, for example Coca-Cola and
Pepsi are regiocentric companies. Regiocentric strategy assumes that all countries of
the region can be regarded as a single market.
GEO-CENTRIC APPROACH
 Geocentric approach of management believes in using the best strength wherever
it is available within the organization without any consideration of geographical
region or country.
 Such organizations are very matured in their management structure, processes and
systems.
 The decision making processes in such organizations give weightage to local issues
and concerns without deviating from the core value system of the organization.
 In these companies mobility of talent is frequent. Top positions are manned by
people from any country. Professionalism is the diving force and equal opportunity
irrespective of race, cast, religion, nationality, gender etc is one of their strong
core values.
 Geocentric approach is highly professional hence need very competent leaders at
the top. Their training and coaching is given high importance by such companies.
Generally, such companies believe and follow ‘homegrown talent strategy. They
spend huge efforts in developing talent which is Culture fit.
Example : Coca-Cola has adopted a geocentric approach to managing its global
operations. The company's HRM policies are designed to ensure that its employees
have access to the best HRM practices and the most talented managers, regardless of
their location.
IHRM Activities
 HR Planning
 International Recruitment and Selection Policy
 Training and Development
 Expatriate Remuneration
 Performance Appraisal of an Expatriate
 Repatriation
Dowling (1999) attributed to six factors that
differentiate international from domestic
HRM:
1. Wide range of HR activities.
2. Need for a broader perspective.
3. More Involvement in personal life of the employee.
4. Responsiveness to changes in staffing requirements as
international strategy changes.
5. Higher risk exposure.
6. More external influences.
EMERGENCE OF GLOBAL HR MANAGERS
GLOBAL MINDSET
 Knowledge of International Workforce in terms of demographics and competencies
 Knowledge of Global Business and trends
KNOWLEDGE OF INTERNATIONAL BUSINESS
 Knowledge of international markets and business
 Alignment between business strategy and HR strategy
KNOWLEDGE OF LABOUR MARKETS
 Labour and Employment markets
 HR skills and training hubs
KNOWLEDGE OF LABOUR LEGISLATION
 Local and National Government employee regulations and unionism
KNOWLEDGE OF MACRO SOCIETAL CHANGES
CULTURAL PERSPECTIVES
Models of IHRM
 MATCHING MODEL
 HARVARD MODEL
 CONTEXTUAL MODEL
 5 – P MODEL
 EUROPEAN MODEL
Japanese culture that affects working relationship is based on ‘peace and harmony.
Japan ranks high on pragmatism, msculinity,uncertainty avoidance and power
distance. Japanese attach importance to loyalty, empathy and guidance of
subordinates.They mix authoritarianism and humanism at work place like family
system. Japanese prefer to co-operate and collaborate with their work groups. They
emphasize on participative management, consensus problem solving and decision
making. They avoid open expression and conflicts and shame of not discharging one’s
responsibilities. They show devotion to work, collective responsibility and high
employee productivity.
Americans are mostly individualistic. Their behavioral aspects include: risk-taking,
bold initiative, acting spontaneously, outspoken, critical thinking, logical reasoning,
clarity and frankness, confronting and threatening.
Therefore, there are wide conflicting situations in managing Americans in Japanese
firms and Japanese in Americans firms. Japanese think that Americans have no
spiritual quality and little employee loyalty.
PCN advantages:
 Knowledge of Firms culture and products
 Loyalty
 Influence at headquarters
 Easier to access
 Foreign Image
 Groom executives for top management
 International exposure to promising managers.
PCN disadvantages
 Difficulty in adapting to foreign country
 Excessive cost of selecting, training andmaintaining expatriates.
 Promotional opportunities less for HCNs
 Compensation difference for HCNs and PCNs
 Communication problems abroad
 Low productivity in early part of tenure
 Family adjustment problems
HCN advantages
 Familiar with local environment
 Goodwill
 Less expensive than hiring a PCN
 Knows local business
 Can be productive right away
 Locals motivated due to promotional opportunities
 No language barrier
HCN disadvantages
 Loyalty maybe to country not company
 Limited familiarity with firms own operation and culture
 PCN at headquarters may lack sufficient understanding
of the subsidiary’s needs and
 corporate strategy for the subsidiary may suffer as a result.
 Communication problem with parent company personnel
TCN advantages
 Knowledge of specific cultures and languages
 Greater familiarity with host country culture than PCN, but loyalty will be to
the firm
 Relocation costs lower that the PCNs
 Salary and benefits lower than PCNs
 Truly International managers
TCN disadvantages
 May have a ulterior motive
 Locals may prefer their own citizens for managerial positions
 Some cross-cultural preparation may still be required
 Potentially suffering from a lack of knowledge of the corporate culture
 Using TCN’s to the exclusion of HCNs may create
 the same problem or blocked career advancement that occurs when PCNs are
used in this manner.

IHRM 1.pptx

  • 1.
    MODULE 1 AGENDA -Cultural, Comparativeand Organisational Perspectives on IHRM : Emergence of Global HR Manager -Approaches to International Human Resource Management -Review of IHRM approaches -IHRM models approach to other contexts
  • 2.
    DEFINE IHRM IHRM isthe process of managing people across international boundaries, and includes the full range of activities involved in the recruitment, selection, development, and retention of employees in a global environment. – International Labour Organization (ILO)
  • 3.
    WHAT IS IHRM Internationalhuman resource management is the process of employing, training and developing and compensating the employees in international and global organizations. An international company is one which has subsidiaries outside the home-county which rely on the business expertise or manufacturing capabilities of the parent company. Generally, an MNC is considered to have a number of businesses in different countries but managed as a whole from the headquarters, located in one country. International HRM deals with the typical HRM functions like recruitment, selection, training and development, performance appraisal, etc., at the international level.
  • 4.
    Managing People acrossboundaries Integration Flexible eg: P and G IBM EXTENSIVE International exposure
  • 5.
    TYPES OF EMPLOYEES 1.Parent-CountryNationals (PCNs) – Employees belonging to the country where a company’s headquarters are located are called as parent-country nationals or home country nationals. 2. Host-Country Nationals (HCNs) – Employees belonging to country where the company has set up a subsidiary or a manufacturing facility are called host- country nationals. 3. Third-Country Nationals (TCNs) – Employees who work in the home or host country facility of the company but are not nationals of either are called third- country nationals.
  • 6.
    TYPES OF COUNTRIES HOMECOUNTRY – country of origin of the firm. HOST COUNTRY – country in which operations of the firm are carried on. THIRD COUNTRY – Human or Other Resources are Procured.
  • 7.
    NEED OF IHRM 1.CULTURAL DIVERSITY Individualism and Collectivism USA, Great Britain, Australia, Canada, Netherlands, and New Zealand. Japan, Columbia, Pakistan, Singapore, Venezuela, and Philippines. Power Orientation Uncertainity Avoidance Mascilinity and Famininity In societies having masculinity characteristics, more emphasis is placed on ego goals such as career, money, etc., while in societies having femininity characteristics, more emphasis is placed on social goals such as relationships, helping others, etc.
  • 8.
    2. WORKFORCE DIVERSITY Expatriate- a parent country national sent on a long-term assignment to the host country operations. Inpatriate - a host country national or third country national assigned to the home country of the company where it is headquartered. Repatriate - an expatriate coming back to the home country at the end of a foreign assignment. 3. LANGUAGE 4. ECONOMIC
  • 9.
    APPROACHES TO IHRM Ethnocentric Approach  Poly-centric Approach  Regio- centric Approach  Geo-Centric Approach
  • 10.
    ETHNOCENTRIC APPROACH  InEthnocentric approach, management believes that the approach of the parent company in managing things is the tried and tested practice and it should be followed in all units of the organization in different countries.  This leads to the adoption of all systems, procedures, policies of the parent company from the parent country in all other centres of activities.  This may lead to conflicts in certain circumstances. When a company operates in different countries, the expectations and norms may vary from country to country.  Industrial unrest due to this mismatch of expectations and believes is quite common. In India agitations in Maruti, Honda etc in the recent past were examples of this approach.  In ethnocentric approach, most of the major decision making is centralised with the parent company. This is more in the case of management of Human Resources. The top management in host countries is also posted from the parent company so that the culture of the unit remains in line with the parent country. Example : the ethnocentric approach are Japanese firms such as Panasonic, Sony and Hitachi.
  • 11.
    POLY-CENTRIC APPROACH  InPoly-centric approach or philosophy, MNCs realize the importance of the host country and its governing laws. Further, they are aware that the National culture plays an important role in all aspects of management.  Hence it is prudent to follow the market needs of the host country and frame a strategy which can give the best results.  In this approach, organizations have local people are recruited at senior positions. There are very few Parent country nationals. T  The decision making is highly decentralised and local management takes all decisions. Apart from broad policies which are framed by the corporate at Parent country, all operational policies are decided at a local level.  In case of Management of Human Resources as well, the policies including compensation are decided locally. Example : McDonald's is a prominent example of a firm following polycentric approach. Having originated in USA, its menu in USA is centered around their local preference which is beef and meat.
  • 12.
    REGIO – CENTRICAPPROACH  In Regio-Centric approach, MNCs believe that though there is a difference in various aspects of culture from country to country yet there are similarities in a particular region.  For example, there may be differences in the cultures of India, Sri Lanka, Japan yet there are lot of similarities hence it may be appropriate that one Region is managed by one regional office. Thus MNCs set up regional offices to manage entire region consisting of all countries in this region.  They may classify Regions according to their business and presence in particular regions. Some companies may have Asia as a region while some other MNC may have the Asia Pacific as one region. There are various MNCs who now prefer to have a Regional Office of the Asia Pacific region or Asia region in India.  Such organizations are strong in innovation and creativity due to diversity in their workforce. Simultaneously such MNCs are able to channelise innovative practices across the globe in a significant manner. Example : customers in North America may have different taste preferences than customers in the post-Soviet countries. In this sense, for example Coca-Cola and Pepsi are regiocentric companies. Regiocentric strategy assumes that all countries of the region can be regarded as a single market.
  • 13.
    GEO-CENTRIC APPROACH  Geocentricapproach of management believes in using the best strength wherever it is available within the organization without any consideration of geographical region or country.  Such organizations are very matured in their management structure, processes and systems.  The decision making processes in such organizations give weightage to local issues and concerns without deviating from the core value system of the organization.  In these companies mobility of talent is frequent. Top positions are manned by people from any country. Professionalism is the diving force and equal opportunity irrespective of race, cast, religion, nationality, gender etc is one of their strong core values.  Geocentric approach is highly professional hence need very competent leaders at the top. Their training and coaching is given high importance by such companies. Generally, such companies believe and follow ‘homegrown talent strategy. They spend huge efforts in developing talent which is Culture fit. Example : Coca-Cola has adopted a geocentric approach to managing its global operations. The company's HRM policies are designed to ensure that its employees have access to the best HRM practices and the most talented managers, regardless of their location.
  • 14.
    IHRM Activities  HRPlanning  International Recruitment and Selection Policy  Training and Development  Expatriate Remuneration  Performance Appraisal of an Expatriate  Repatriation
  • 15.
    Dowling (1999) attributedto six factors that differentiate international from domestic HRM: 1. Wide range of HR activities. 2. Need for a broader perspective. 3. More Involvement in personal life of the employee. 4. Responsiveness to changes in staffing requirements as international strategy changes. 5. Higher risk exposure. 6. More external influences.
  • 16.
    EMERGENCE OF GLOBALHR MANAGERS GLOBAL MINDSET  Knowledge of International Workforce in terms of demographics and competencies  Knowledge of Global Business and trends KNOWLEDGE OF INTERNATIONAL BUSINESS  Knowledge of international markets and business  Alignment between business strategy and HR strategy KNOWLEDGE OF LABOUR MARKETS  Labour and Employment markets  HR skills and training hubs KNOWLEDGE OF LABOUR LEGISLATION  Local and National Government employee regulations and unionism KNOWLEDGE OF MACRO SOCIETAL CHANGES CULTURAL PERSPECTIVES
  • 17.
    Models of IHRM MATCHING MODEL  HARVARD MODEL  CONTEXTUAL MODEL  5 – P MODEL  EUROPEAN MODEL
  • 26.
    Japanese culture thataffects working relationship is based on ‘peace and harmony. Japan ranks high on pragmatism, msculinity,uncertainty avoidance and power distance. Japanese attach importance to loyalty, empathy and guidance of subordinates.They mix authoritarianism and humanism at work place like family system. Japanese prefer to co-operate and collaborate with their work groups. They emphasize on participative management, consensus problem solving and decision making. They avoid open expression and conflicts and shame of not discharging one’s responsibilities. They show devotion to work, collective responsibility and high employee productivity. Americans are mostly individualistic. Their behavioral aspects include: risk-taking, bold initiative, acting spontaneously, outspoken, critical thinking, logical reasoning, clarity and frankness, confronting and threatening. Therefore, there are wide conflicting situations in managing Americans in Japanese firms and Japanese in Americans firms. Japanese think that Americans have no spiritual quality and little employee loyalty.
  • 29.
    PCN advantages:  Knowledgeof Firms culture and products  Loyalty  Influence at headquarters  Easier to access  Foreign Image  Groom executives for top management  International exposure to promising managers.
  • 30.
    PCN disadvantages  Difficultyin adapting to foreign country  Excessive cost of selecting, training andmaintaining expatriates.  Promotional opportunities less for HCNs  Compensation difference for HCNs and PCNs  Communication problems abroad  Low productivity in early part of tenure  Family adjustment problems
  • 31.
    HCN advantages  Familiarwith local environment  Goodwill  Less expensive than hiring a PCN  Knows local business  Can be productive right away  Locals motivated due to promotional opportunities  No language barrier
  • 32.
    HCN disadvantages  Loyaltymaybe to country not company  Limited familiarity with firms own operation and culture  PCN at headquarters may lack sufficient understanding of the subsidiary’s needs and  corporate strategy for the subsidiary may suffer as a result.  Communication problem with parent company personnel
  • 33.
    TCN advantages  Knowledgeof specific cultures and languages  Greater familiarity with host country culture than PCN, but loyalty will be to the firm  Relocation costs lower that the PCNs  Salary and benefits lower than PCNs  Truly International managers
  • 34.
    TCN disadvantages  Mayhave a ulterior motive  Locals may prefer their own citizens for managerial positions  Some cross-cultural preparation may still be required  Potentially suffering from a lack of knowledge of the corporate culture  Using TCN’s to the exclusion of HCNs may create  the same problem or blocked career advancement that occurs when PCNs are used in this manner.