Digital 2023 Japan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Japan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Japan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Taiwan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Taiwan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Taiwan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Thailand (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Thailand in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Thailand, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Latvia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Latvia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Latvia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 South Korea (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in South Korea in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Korea, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Australia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Australia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Australia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Switzerland (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Switzerland in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Switzerland, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 China (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in China in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in China, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Japan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Japan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Japan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Taiwan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Taiwan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Taiwan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Thailand (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Thailand in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Thailand, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Latvia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Latvia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Latvia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 South Korea (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in South Korea in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Korea, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Australia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Australia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Australia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Switzerland (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Switzerland in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Switzerland, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 China (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in China in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in China, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United Kingdom (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Kingdom in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Bolivia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Bolivia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Bolivia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Taiwan (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Taiwan in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Peru in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Peru, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Panama (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Panama in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Panama, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
We Are Social e HootSuite - Digital 2021 [Report Completo]Amper
Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.
Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021 .
Publicados em parceria entre a We Are Social e a Hootsuite , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.
Alguns dos principais temas a serem procurados nos relatórios deste ano incluem:
Mudanças na forma como as pessoas buscam informações e marcas;
A evolução demográfica de audiências online;
A importância crescente do comércio eletrônico;
Por que o celular é essencial, mas não a única resposta; e
Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.
Antes de entrarmos nos números, gostaria de agradecer a todos os parceiros e provedores de dados que tornaram os relatórios deste ano possíveis, especialmente:
GWI
Statista
App Annie
O ITU
GSMA Intelligence
Semrush
SimilarWeb
Locowise
Kenshoo
Também gostaria de chamar sua atenção para as notas importantes sobre mudanças em nossa metodologia, que você encontrará na página 6 do relatório, mas leia abaixo para minha análise das principais histórias deste ano.
Digital 2021 Taiwan (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Taiwan in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Taiwan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Nymity Framework: Privacy & Data Protection Update in 7 StatesTrustArc
As privacy and data protection regulations evolve rapidly, organizations opera
ting in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in Iowa, Indiana, Montana, Tennessee, Texas, Florida, and Oregon, it is essential to understand what their unique data protection regulations will require clearly.
Discover how to stay compliant and safeguard customer data as our panelists decode state-specific privacy laws, share best practices, and discuss data security risk management. Prepare your organization for the future with insights into emerging trends.
Our panelists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements.
Digital 2021 United States Of America (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States of America in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States of America, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Austria (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Austria in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Austria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around The Middle East, North Africa and Turkey in 2014. Packed with more than 140 slides covering 20 key countries around the region, this report has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
Keeping the Pulse of Your Data – Why You Need Data Observability to Improve D...DATAVERSITY
With the explosive growth of DataOps to drive faster and more confident business decisions, proactively understanding the quality and health of your data is more important than ever. Data observability is an emerging discipline within data quality used to expose anomalies in data by continuously monitoring and testing data using artificial intelligence and machine learning to trigger alerts when issues are discovered.
Join Julie Skeen and Shalaish Koul from Precisely, to learn how data observability can be used as part of a DataOps strategy to improve data quality and reliability and to prevent data issues from wreaking havoc on your analytics and ensure that your organization can confidently rely on the data used for advanced analytics and business intelligence.
Topics you will hear addressed in this webinar:
Data observability – what is it and how it can complement your data quality strategy
Why now is the time to incorporate data observability into your DataOps strategy
How data observability helps prevent data issues from impacting downstream analytics
Examples of how data observability can be used to prevent real-world issues
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Digital 2023 South Africa (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in South Africa in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Africa, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United Kingdom (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Kingdom in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Bolivia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Bolivia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Bolivia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2019 Taiwan (January 2019) v01DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Taiwan in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Peru in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Peru, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Panama (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Panama in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Panama, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
We Are Social e HootSuite - Digital 2021 [Report Completo]Amper
Meio bilhão de novos usuários de mídia social. 1,3 bilhão de anos gastos usando a Internet. Trilhões de dólares gastos em comércio eletrônico.
Se você está procurando as últimas informações digitais e estatísticas de mídia social, encontrará todas em nossa nova série de relatórios Digital 2021 .
Publicados em parceria entre a We Are Social e a Hootsuite , os relatórios deste ano revelam que a tecnologia conectada se tornou uma parte ainda mais essencial da vida das pessoas no ano passado, com mídia social, comércio eletrônico, conteúdo de streaming e videogames, todos tendo um crescimento significativo no passado 12 meses.
Alguns dos principais temas a serem procurados nos relatórios deste ano incluem:
Mudanças na forma como as pessoas buscam informações e marcas;
A evolução demográfica de audiências online;
A importância crescente do comércio eletrônico;
Por que o celular é essencial, mas não a única resposta; e
Por que é hora de mudar as métricas que orientam o 'mix' de mídia social do marketing.
Antes de entrarmos nos números, gostaria de agradecer a todos os parceiros e provedores de dados que tornaram os relatórios deste ano possíveis, especialmente:
GWI
Statista
App Annie
O ITU
GSMA Intelligence
Semrush
SimilarWeb
Locowise
Kenshoo
Também gostaria de chamar sua atenção para as notas importantes sobre mudanças em nossa metodologia, que você encontrará na página 6 do relatório, mas leia abaixo para minha análise das principais histórias deste ano.
Digital 2021 Taiwan (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Taiwan in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Taiwan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Nymity Framework: Privacy & Data Protection Update in 7 StatesTrustArc
As privacy and data protection regulations evolve rapidly, organizations opera
ting in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in Iowa, Indiana, Montana, Tennessee, Texas, Florida, and Oregon, it is essential to understand what their unique data protection regulations will require clearly.
Discover how to stay compliant and safeguard customer data as our panelists decode state-specific privacy laws, share best practices, and discuss data security risk management. Prepare your organization for the future with insights into emerging trends.
Our panelists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements.
Digital 2021 United States Of America (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States of America in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States of America, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Austria (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Austria in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Austria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around The Middle East, North Africa and Turkey in 2014. Packed with more than 140 slides covering 20 key countries around the region, this report has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
Keeping the Pulse of Your Data – Why You Need Data Observability to Improve D...DATAVERSITY
With the explosive growth of DataOps to drive faster and more confident business decisions, proactively understanding the quality and health of your data is more important than ever. Data observability is an emerging discipline within data quality used to expose anomalies in data by continuously monitoring and testing data using artificial intelligence and machine learning to trigger alerts when issues are discovered.
Join Julie Skeen and Shalaish Koul from Precisely, to learn how data observability can be used as part of a DataOps strategy to improve data quality and reliability and to prevent data issues from wreaking havoc on your analytics and ensure that your organization can confidently rely on the data used for advanced analytics and business intelligence.
Topics you will hear addressed in this webinar:
Data observability – what is it and how it can complement your data quality strategy
Why now is the time to incorporate data observability into your DataOps strategy
How data observability helps prevent data issues from impacting downstream analytics
Examples of how data observability can be used to prevent real-world issues
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Digital 2023 South Africa (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in South Africa in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Africa, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
4. 대한민국 게임백서
대만 시장은 중국 본토와 문화, 언어 공유 한다
중국 진출을 노리는 게임 업체 및 글로벌 진출을 노리는
중국 개발사 테스트 베드 역할
5. Source: 2017 Yahoo 대만 시장 게임 조사、Google Analytics
대만 (중화민국, TAIWAN)
위치: 동아시아
수도: 타이베이
최대 도시: 신베이시
거주 인구: 2,369만 명
통화: 신 타이완 달러 NTD (한국 환율 기준 36원)
GDP: 25,977달러 (2018년, 1인당 기준, 세계 37위)
시간대: 1시간 시차
표기 언어: 정체자 (번체 중국어)
6. 해외 보유액 4500억$ (한국 3,948억)
중국 >일본 > 스위스 > 사우디 > 대만
0
1000
2000
3000
4000
한국 대만
대졸 신입 초임 연봉
1천2백만원 평균 연봉_ 사회 생활 시작
만원
7. 현황
군사/정치/경제 중국 견제 고립
전 세계 90% 국가 국교 불가 / 국호, 국기 사용 불가
글로벌 브랜드 없는 OEM 기업 강국
낮은 급여 수준
경쟁력이 없는 문화 컨텐츠
(崩世代)
8.
9. 인구 본성인 84% / 외성인 14% / 원주민 2%
언어 중국어 정체자 (번자체) / 민난어 / 객가어
표기 대만, 홍콩, 마카오 -> 번체 중화권
(본성인)
(반중 성향)
(외성인)
(친중 성향)
(50년 일본 통치)
친중-친미 보수 VS 반중 독립 진보
10.
11. 67%
대만 게임 인구 차지
2018 상반기 대만 게임 인구
1400만명 성장
Source: 2017 Yahoo 대만 시장 게임 조사、Google Analytics
2014 2015 2016 2017 2018
10억$
13억$
전세계에 15번째 큰 시장
아시아 권역 5위 규모
17. 게임 사용자 소비 수준
비교적 높음
외래 게임 거부감 없음
다양한 장르
유저 존재
엄청난 PVP 열기
18. Source: 2017 Yahoo 대만 시장 게임 조사、Google Analytics
[일일 게임 플레이 타임]
30분 이하
18%
30분~1시간
20%
1시간~2시간
23%
2시간~3시간
15%
3시간~5시간
14%
5시간 이상
10%
대만 게이머 일 평균 플레이 타임 약 115분
19. Source: 2017 Yahoo 대만 시장 게임 조사、Google Analytics
32% 31%
25%
20% 19%
모바일 게임 : 퍼즐& RPG 선호, 월 평균 385 지출
퍼즐 RPG 전략
시뮬레이션
캐주얼
(마작, 바둑
등)
액션
[모바일 게임 이용 장르 설문 결과]
385元
20. Source: 2017 Yahoo 대만 시장 게임 조사、Google Analytics
[PC 웹 게임 이용 장르 설문 결과]
PC,웹게임 : RPG 선호, 월 평균 540 지출
RPG 퍼즐 캐쥬얼
(마작,바둑)
전략
시뮬레이션
어드벤처
24%
28%30%
37%
41%540元
21. 게임 개발사 소수, 숙련 개발자 중국 본토 이직
(대만 대비 임금 2배 이상 )
중국 정부 - 대만인 본토 이주, 투자 권장
중국 판호 대비 제한 없는 오픈 시장
중국 게임 이외 허가제가 아닌 신고제
유명 PC 온라인 게임 IP가 모마일 시장 석권
대만 소비자 보호법 강력 (소비자 권익 보호 중심 법리 해석)
표준 명칭 : (네트워크 연결 게임 서비스 표준 약관)
22. 1,900만 이상 사용자 페이스 이용/ 90% 이상 스마트폰 사용
인프루언서 활용,TV 대체재
“바하무트” 웹진 점유율 1위 (80%), 일 UV 100만
구글 배너 광고 (구글 애드워즈)
매체 종류 단순, TA 세분화 통한 미디어믹스 전략 필요
23. 10회 연속 추첨 4회 증정 (시가 NT 2490)
보석 1500 제공 (시가 NT300)
이벤트 루비 10000 증정 (시가 NT 2490 )
한정판 월병 과자 제공
이벤트 루비 10000 증정((시가 NT 2490)
출시 이벤트
여신 회견 중계
대만 북부 유저
간담회
추석 이벤트
대만 남부
유저 간담회
31. 《King’s Raid> 추석 쿠키 선물 상자
무료지급:250名
한정판매:250名
내용:전용 무기 1개+ 루비 1000개 (NT$590) + 쿠키 상자
모든 수익금 어린이 재단 기부로 _ 재 이슈화
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36. 한국, 중국, 일본 제작한 게임 퍼블리싱 활성화
대형 IP 제외하고 모객을 위한 마케팅 비용 투입 필요.
시장 현황, 유저 성향 , 경쟁 환경 고려 TA 설정, UA 전략 중요
미디어별 효율 측정 , 퀄리티 분석, 예산 재분배 , 최적화 중심
구글 플레이 대비 애플 앱스토어 유저 반응과 결제율 높다.
37. 대만, 홍콩, 마카오 선불카드 기업
- 대만 내 현존 결제 수단 모두 지원
- 대만 신용카드 사용율이 낮음
모바일의 경우 서드파티 결제 지원
MyCard + Gash 점유율 92% 이상
38. 주차장, 엘리베이터 등 통신 끊기는 지역 다수 존재
일부 유저 실시간 네트워크 통신 게임 비선호
39. 원천징수세 20% 의미:
대만 퍼블리셔와 계약 후 월 Gross 100만불 경우 (개발사30%:퍼블리셔70%)
원천징수세 6만불 선지불하고 24만불 지급 받음
한국 - 대만 withholding tax 20%!!!
40. 음양사 경우 해당 심의를 생략(?) 후 서비스 진행!
대만 규정 상 비록 한국, 일본 ip 이용 개발 하더라도 중국 개발사 경우 심의 까다로움
구글, 애플 플랫폼에서 강제 퇴출
대륙법 계열 엄벌 주의 국가
41. 대만 대표적인 메신저 라인! 가입자 수 1890만명 돌파!(90%이상 실사용자)
라인을 통해 대만을 런칭을 하였을 경우 성과 ???
라인 스티커 지급을 통하여 캠페인 참여 인원 증가! 대부분 Cherry picker
게임 런칭 전후로 공식 계정을 개설하여 업데이트 및 피드백을 주고 받는 방향 활용
42. 직접 서비스 런칭도 가능하니 너무 겁먹지 말자.
혼자서 힘들다면,믿을 만한 파트너사를 찾자.
현지 파트너사와 법적 분쟁이 발생할 경우 분쟁해결이 힘들다.
계약 전 사전 확인 철저히 하자.
대만 현지 사전 조사 철저히 하자 .