ICE Conferences Programmes and Speakers

Explore the hottest growth areas in land-based, online and mobile
gaming at ICE Conferences – your unique chance for targeted learning
and networking at the world’s all-encompassing gaming exhibition!
• Discover and exploit new ways and channels to appeal to, and convert, new, younger and more mainstream
players
• Create a fully customer-centric approach, leverage customer insight in your marketing and product offering and
build loyalty across all channels: online, offline, tablets, mobile, social …
• Align your commercial growth and expansion strategy with regulatory developments in the most profitable jurisdictions
in Europe and with the harmonisation debate post-Green Paper
• Keep fully abreast of the regulatory and compliance requirements in an increasingly fragmented European market
• Meet and network with CEOs and key executives who drive product, marketing, CRM, mobile, social and
commercial strategies for the world’s biggest and most important gaming organisations: land-based and online
operators, mobile leaders and social gaming companies

Mix and match from 8 conferences and 60+ sessions for just one low price or
choose to attend only 1 conference of special interest to you
Monday, 23 January: Wednesday, 25 January:

Tuesday, 24 January:

Thursday, 26 January:

Individual one-day conferences are available at £514 and the half-day ICC is £329. So don’t delay – book TODAY!

All-access pass to all 8 conferences, 60+ sessions, 100 speakers and all networking, coffee and lunch breaks at
ICE is available at £1029 +VAT only! You choose when and where you want to be.Book today online
www.icetotallygaming.com/conferences and quote your promotional code

1

Struggle finding key decision makers amongst the free to
attend ICE Totally Gaming exhibition’s 20,000 visitors?
Network with, and learn from, your peers facing similar challenges to yours, in a more intimate and focused
environment offered by one of the following ICE Conferences:

Monday, 23rd January to bring new and younger demographics to casinos,
Meet the crème de la crème online gaming integration with offline and integrated
of the European casino resorts in Europe.
industry. Join casino CEOs Speakers include: Jurgen Creutzmann, Rapporteur for the
and Board representatives a day before ICE to discuss how Green Paper, European Parliament, Ron Goudsmit, Executive
best to prepare for the key challenges and opportunities in the Chairman, European Casino Association, Péter Staviczky,
year to come, including: casinos’ response to economic Fiscal Attaché, Permanent Representation of Hungary
downturn; regulatory future of the industry; building to the EU, Paul Steelman, CEO, Steelman Partners, Indrek
consensus amongst all stakeholders and governments Jurgenson, CEO, Olympic Entertainment, Antonis Stergiotis,
to ensure the long-term growth of the sector; catching up with CEO, Club Hotel Loutraki.
technology developments and new marketing platforms Full programme details on page 4.

Tuesday, 24th January players. Find out how lotteries can do it effectively – attend this
With retail, online and mobile one-day conference, fully focused on the strategies and best
gaming channels now available practice of lottery pioneers.
to lotteries, there are more touch Speakers include Nigel Beaney, Director Interactive Services,
points with the consumer and more Camelot Global Services and Dermot Griffin, MD, Irish
ways to communicate with the new generation of networked National Lottery. Full programme details on page 5.

Tuesday, 24th January Hear best practice from Motie Bring, Head of Risk, Payments
Examine global judicial and Compliance, PKR, Philip Taylor, In-house Counsel,
approaches to investigating Alderney Gambling Control Commission, Michael Mrak,
cybercrime, identify key Head of Data Privacy & Money Laundering, Casinos Austria,
cybercrime hotspots, prepare for future threats, evaluate David Norman, Head of AML/MLRO, Legal & Compliance,
the latest technical solutions to reduce the risk of fraud Betfair, Marko Hietala, Chief Security Officer, RAY and many
and malicious network attacks, and improve your internal more. Full programme details on page 6.
security to protect your data from attacks.

Tuesday, 24th January Paper and what to expect from the coming changes to the
Meet and engage with UK regulations.
gaming regulators - be the Regulators will be in attendance together with legal and
first one to know the latest business experts, including: Paolo di Feo, Southern Region
regulatory developments in Director, bwin.party digital entertainment, Simon Burridge,
the hottest and most dynamic jurisdictions worldwide. Assess CEO, Virgin Games, Ewen MacGregor, Group Legal Counsel,
the emerging opportunities for business expansion to new Gala Coral, Ian Arnold, Head of Regulatory Policy and Group
jurisdictions – make sure you know when and how you Projects, Camelot Group, Andrew McCabe, Legal Counsel,
can enter new markets to secure the crucial first-mover Betfair. Full programme details on page 7.
advantage. Learn about what’s next after the Green

Wednesday, 25th January Learn from CRM experts in iGaming, including Arnold
As your marketing focus needs to Blueml, Head of Customer Value Management, bwin.party
shift now to retention, discover digital entertainment, Oliver Watkins, Head of BI & CRM,
how to leverage customer Rank Interactive, Dimiter Pantaleev, Global CRM Strategist,
insight to drive loyalty, extend lifetime value and spend Unibet, Fredrik Gejrot, Head of Direct Marketing, Svenska
per customer, utilise social media to get inside the mind Spel and others.
of the online gamer and build loyalty across products Full programme details on page 8.
and brands, both online and offline.

Wednesday, 25th the existing best practices in marrying offline and online
January and building loyalty across both channels to avoid the
With regulations coming cannibalisation of your existing visitor base.
to more and more Case studies and insights from Angus Nisbet, Gaming
jurisdictions, land-based Director and Brand Director for meccabingo.com, Rank
casinos and betting shops can finally add an online channel Interactive, Indrek Jurgenson, CEO, Olympic Entertainment,
and start catching up with the iGaming brands. Discuss the Janne Peräkylä, Executive Vice President, RAY and Emmanuel
optimal regulatory approaches that will benefit you as Mewissen, CEO, Circus Group.
a current license holder in your jurisdiction and find out Full programme details on page 9.

2

Thursday, 26th January social network communities. Evaluate social gaming for your
Facebook’s recent business, learn how to engage more with your players and
announcement to allow convert social gamers to gamblers.
advertising for gambling Hear best practices from Rob Shedd, Social Games Product
companies could be a major Manager, Paddy Power, Philip Macartney, Global Head of
game-changer! Understand the real value of social media Social Media, Bodog, Marcus Whelan, Group General Counsel,
and social gaming for iGaming: find out how to measure King.com, Ohad Barzilay, COO, Mytopia, Lou Castle, Chief
impact of campaigns and how to successfully capitalise on Strategy Officer, Shuffle Master and others.
the 850+ million users on Facebook and other leading Full programme details on page 10.

Thursday, 26th January of Mobile, Sportingbet, Mats Duvner, Head of Development
Capitalise on the exponential for Web-based Mobile, Svenska Spel, Richard Hewitt, Head
growth of the mobile channel for of Mobile Product, Betfair, Jonathan Abraham, Senior Industry
betting and gaming, on the explosion Manager Mobile, Google, Michael McTernan, Head of Mobile
in the use of smartphones and tablets for gaming and on Strategy, Rank Interactive, James Hilton, CEO, M&C Saatchi
the arrival of HTML5. Mobile, Volker Hirsch, Director Business, RIM and others.
Catch up with early adopters in mobile gaming and Full programme details on page 11.
learn from mobile pioneers, including Rick Brownlow, Head

Interested in speaking at ICE Conferences? There are only a few speaking slots available, so contact Ewa Bakun,
Event Director, to discuss: ewa.bakun@clariongaming.com, +44 (0)207 370 8567

ICE Conferences – an opportunity for
targeted networking at ICE Totally Gaming
Sponsorship and Exhibition at ICE Conferences

• Get your message out to a room full of the industry’s decision makers, responsible for purchasing specific solutions that
your company offers
• Cement your industry-leading expertise and innovation with a value-focused, practical presentation or a case study to top
executives in attendance at one of the conferences
• Make sure your brand truly stands out from the crowd with focused branding and messages to the conference attendees at
ICE and ensure that you are the first that they call when they need an answer after the show
• Enforce your presence on the ICE Totally Gaming showfloor with thought-leadership in a targeted group of decision makers
and in the hottest and most evolving areas of gaming we are debating during the ICE Conferences

For the full range of opportunities and specific packages and costs, call or email:
Guy Marcuson, Sales Manager: guy.marcuson@clariongaming.com, +44 (0)20 7370 8584

Media Partners & Supporting Associations

A G A M I N G I N T E L L I G E N C E P U B L I C AT I O N

earls court, london • 24 - 26 january 2012

Register free for the ICE Exhibition at

3

Monday, 23rd January
West Brompton Conference Centre, Earls Court

4th annual In partnership with

International Casino Conference
www.icetotallygaming.com/icc

10:30 Registration opens. Coffee and refreshments 14:45 Land-based perspectives on online gaming:
11:00 Welcome address by the Chairman of the European Integrating online with offline – is it a ‘marriage
Casino Association made in heaven’?
• Player cannibalisation – myth or reality?
Ron Goudsmit, ECA Chairman and Secretary Executive Board,
Holland Casino • Online and offline – converging worlds or converging channels?
• New regulation as a driver for partnerships and M&A
11:10 Casino industry panel: Navigating successfully • Viewing online as your tool to grow your customer base and
through challenging times appeal to younger demographics
• Examining the current business climate in the retail casino
industry and adopting lessons from other retail sectors Indrek Jurgenson, CEO, Olympic Entertainment
• Exploring opportunities for growth that will reverse the general Emmanuel Mewissen, CEO, Circus Group
decline in land-based casino revenue Janne Peräkylä, Executive Vice President, RAY
• Analysing and responding to the change in the customers’ Daniel Ledesma, Manager, Casino Gran Madrid
behaviour – how has recession impacted on customers’ spend 15:30 Coffee and refreshment break
and behaviour in casinos? Is the impact long-term?
• Catching up with technology 16:00 Casino design of the future: global experiences in
Oliver Zugel, CEO, Spring City Finance
reaching out to new and younger customers
Paul Steelman, CEO, Steelman Partners
Mario Assis Ferreira, President, Estoril Sol Casino (tbc)
12:00 Stakeholders’ view: Creating a stable regulatory 16:30 Understand and adapt to the evolving
framework that will enable the long-term and entertainment habits of your customers
sustainable growth of the industry – today and in the future
• Changing players’ demographics – how to prepare your
• Identifying the most critical regulatory issues on the agenda and
proposition and optimise your gamefloor for new generations of
their impact on industry stakekholders: cross-border gaming,
players
taxation, gaming tourism, AML directive, VLTs
• Implementing new trends in entertainment – what you need to
• Getting your message across – working closely with regulatory
do to modernise your propositions and keep appealing to more
bodies for a better understanding of your commercial needs
and younger customers: mobile, tablets, social media
• Addressing the impact of street gaming, arcades and video
lottery terminal regulation on the traditional brick-and-mortar 17:15 Debate continues …: Gambling tourism and
casinos integrated resorts – are they possible in Europe?
• Analysing the market potential for gaming mega resorts in
Carlo Pagan, CEO, Casino Campione
Europe
Antonis Stergiotis, CEO, Club Hotel Loutraki
• Overcoming the financial and regulatory obstacles: lack of
12:45 Networking lunch break financing, government support, taxation breaks
14:00 Regulatory panel: Green Paper – what’s next on the • Update on the ongoing projects in Spain, UK and Hungary
agenda for the European Commission, European Paul Steelman, CEO, Steelman Partners
Parliament and Member States? Oliver Zugel, CEO, Spring City Finance
• Examining the main questions raised by the Commission in Steve Myers, MD – Development, Genting UK
the Green Paper and analysing the industry response to the Andrew Tottenham, European Project Lead, Las Vegas Sands
consultation (tbc)
• Deciding on the scope of EU-wide regulation
18:00 Closing remarks. ICC Drinks Reception
• Regulatory changes in jurisdictions across Europe
Jurgen Creutzmann, MEP, Committee on the Internal Market and 18:45 End of the 4th International Casino Conference
Consumer Protection, Rapporteur for the Green Paper on Online
Gambling, European Parliament
Péter Staviczky, Fiscal Attaché, Permanent Representation of Book this conference for as little as £329 + VAT.
Hungary to the EU
Find out more details and new speakers on
Peter Naessens, Head of Regulatory Advice Unit, Research &
www.icetotallygaming.com/icc
Development, Belgian Gaming Commission
Birgitte Sand, Director, Danish Gaming Board

Join the Industry at the inaugural
Totally Gaming Awards 2012 in the
evening on Monday, 23rd January
www.totallygamingawards.com

4

Tuesday, 24th January
Earls Court Exhibition Centre

Multi-Channel Lottery
www.icetotallygaming.com/lottery

08:30 Registration opens 16:45 Beating the commercial competition
09:00 Chairman’s opening remarks Lotteries face new and established commercial iGaming
competitors in the digital space. Players have choice – just
09:15 The networked generation one click away – and often with greater variety of games and
Who is the player of the future? How do they manage their higher prize payouts. How can lotteries not just guard their
lives? How do they connect with each other? How do they market share but proactively fight back through innovation and
connect with Brands? collaboration.
09:45 Multi-platform player experience 17:30 Closing remarks from the Chairperson and end of
How do you deliver a consistent experience across different
conference
devices and platforms whilst still exploiting the unique features of
each? What can lottery learn from the pioneers in other industries?
10:30 Coffee and refreshment break Confirmed speakers include:
11:00 Role of retail in a multi-channel world Nigel Beaney, Director Interactive Services,
The retail network will remain the most important channel for Camelot Global Services
lottery for the medium term. How do you maintain excellent Dermot Griffin, Managing Director, Irish National Lottery
relationships with your retail estate whilst launching and growing
Robert Ramsden, Founder & Managing Director, Bet Foundry
new, direct channels to market?
Jason Goodman, CEO, Albion
11:45 Lottery panel: The interactive pioneers
Listen to the experiences of those who have lived and breathed Pete Doyle, Founder & Director, Social Netit
multi-channel lottery operations. Hear the challenges they face,the
lessons learned, and what they believe the future holds.
12:30 Networking lunch break
14:00 Panel discussion: Marketing in a multi-channel world
More touch points with the player brings more opportunities
to communicate. How do you maximise those opportunities
without creating confusion and complexity? How can you run Interested in speaking at Multi-Channel Lottery
increasingly segmented and targeted campaigns consistently and Summit?
efficiently? What new marketing opportunities exist? Learn from Contact Ewa Bakun, Event Director, to discuss speaking
best practice in other sectors. opportunities available: ewa.bakun@clariongaming.com,
14:45 Building a rewarding relationship +44 (0)207 370 8567
Could cross channel promotions, brand marketing and loyalty
programmes be the key to developing true 360 degree player
insight. Unlocking the power of data to drive more relevant
and tailored marketing programmes to encourage player
engagement and advocacy.
15:30 Coffee and refreshment break
16:00 Panel discussion: Innovation in gaming Book this conference for as little as £514 + VAT.
Developing new game experiences that truly cross channels and Find out more details and new speakers on
devices is now possible. What could the games of www.icetotallygaming.com/lottery
the future look like – both for revenue and brand marketing
purposes?

5


Lead Assosiation

Combating Cybercrime in Gaming
www.icetotallygaming.com/cybercrime

08:30 Registration opens. Coffee and refreshments 14:45 Beating the DDoS and other external attacks aimed
09:15 Chairman’s opening remarks at crippling your network
• Identifying your network’s key weaknesses and assessing
09:30 Opening panel discussion: Jurisdictional approaches technical options to reduce risks
to investigating cybercrime • A guide to the latest security methods available in preventing
• Examining the approaches to tackling high level fraud taken by DDoS attacks and keeping your websites up and running
different law enforcement agencies • Examining new forms of attack to be aware of and how to
• How are fraud reports processed and acted upon? counter them
• Examining how gaming operators can support law enforcement • Developing a holistic risk management framework based on
agencies in catching fraudsters different security standards
Motie Bring, Head of Risk, Payments and Compliance,PKR Oliver Eckel, CEO, Cognosec
Bernard Zarb, Manager Investigations MLRO, Lotteries & Gaming
Authority, Malta 15:30 Coffee and refreshment break
Philip Taylor, In-house Counsel, Alderney Gambling Control 16:00 Gaming in newly regulated jurisdictions: licensing,
Commission compliance and privacy
10:30 Coffee and refreshment break • Understanding licensing requirements and licensing
procedures in new jurisdictions
11:00 Keeping ahead of cybercriminals: new tactics for the
• Outlining the gaming compliance obligations for operating in
gaming sector
Italy, France, Denmark and Spain
• Highlighting the latest risk areas in terms of threats and
• How can gaming companies protect their data in these markets?
segments
• Examining recent cases of infringement of rules and penalties
• Examining the new ways that games are being played and
issued by authorities
determining how fraudsters can benefit from this
Santiago Asensi, Partner, Asensi Abogados
• Examining the new fraud detection and risk assessment
techniques to combat threats Thibault Verbiest, Partner, ULYS Law Firm
• Updating risk profiles to reflect new threats Stefano Sbordoni, Partner & CEO, Studio Legole, Sbordoni
Jim Noakes, Head of Transactional Services, Gala Coral Group Moderator: Giulio Coraggio, Senior Associate, DLA Piper Italy
Michael Mrak, Head of Data Privacy & Money Laundering, 16:45 Identifying cybercrime hotspots and forecasting
Casinos Austria future threats
David Norman, Head of AML/MLRO, Legal & Compliance, • Identifying the latest locations where malicious attacks are
Betfair originating from
Moderator: Marko Hietala, Chief Security Officer, RAY • Tracking trends in types of cybercrimes – DDoS, financial
fraud, data theft
11:45 Implementing strategies to reduce data leakage • Using current understanding of criminal activity to forecast
from your gaming network imminent threats facing the gaming industry over the
• Examining new tools to detect and prevent internal cybercrime forthcoming 12 months
threats
Michael Rotert, Honorary Spokesman, EuroISPA
• Implementing data loss prevention tools to reduce data leakage
Kevin Trapp, Complete Intelligence Solutions
• Optimising the protection of gamers’ information by tagging
Bernadette Palmer, Head of Communications, The Security
sensitive information
Company & The Security Awareness Special Interest Group
Daniel Brättemark, Chief Security Officer, Paf
Moderator: Dr Stephen Hill, Chairman, Cybercrime Working Group,
12:30 Networking lunch break Fraud Advisory Panel

14:00 Staying one step ahead of mobile fraudsters 17:30 Closing remarks from the Chairperson and end of
• What new challenges does mobile gaming create? A look at conference
public connections, new codes and different user habits
• Examining mobile gaming security challenges and identifying
potential weaknesses fraudsters may exploit Book this conference for as little as £514 + VAT.
• Forecasting likely areas of fraudster activity within the mobile
gaming market
Christina Thakor-Rankin, Operations Director, Virgin Games www.icetotallygaming.com/cybercrime
Mark Gibson, Chair, AIME Mobile Betting and Gaming
Forum
Darwyn Palenzuela, CTO, Smart Gaming group

6


In partnership with

World Regulatory Briefing
www.icetotallygaming.com/wrb

08:30 Registration opens 14:50 Panel discussion: Exploring optimal market entry
09:00 Opening remarks from the Programme Committee: strategies in the new regulatory environments
IAGA, IMGL and Clarion Gaming • What markets to go to next and how various regulatory
approaches impact on the market expansion choice
FIRST-HAND UPDATES FROM GAMING REGULATORS • .com vs. .country – comparing the two models from the
perspective of various market participants
09:15 Opening address: UK Ministry of Culture, Media and • Analysing criteria in the selection of new markets in which to
Sports (tbc) seek license: market size, customer base, local gaming habits,
09:40 Keynote regulators’ panel: Setting the scene existing market players, taxation
for 2012 –addressing key challenges in gaming • Importance of local relationships and local competitors
regulation worldwide and highlighting main areas Paolo di Feo, Southern Region Director, bwin.party Italy
requiring a regulatory change Bryce Geoffrey, Lead Counsel, Lock Casino & Lock Poker
• Contrasting different regulatory approaches globally Martin Lycka, Legal Counsel, Betfair
• Exchanging best practice in gaming regulation for a higher level
15:40 Operational lessons from newly regulated and
of regulatory cooperation
regulating jurisdictions
• Working with all industry stakeholders to create a stable
Learn from the people on the ground how to operate efficiently
regulatory environment that benefits all
within the existing regulatory environment and how to execute the
Peter Naessens, Head of Regulatory Advice Unit, Research transition from .com to .country model.
& Development, Belgian Gaming Commission
Peter Weinreich, Country Manager, Betfair Denmark
Birgitte Sand, Director, Danish Gaming Board
Fabio Angeli Bufalini, General Manager Italy, Betsson
Nick Tofiluk, Director of Regulation, UK Gambling Commission
Martin Lycka, Legal Counsel, Betfair
11:00 Regulatory keynote UK & IRELAND – ASSESS THE IMPLICATIONS OF THE NEW
Nick Tofiluk, Director of Regulation, UK Gambling Commission REGULATORY FRAMEWORKS

11:30 Green Paper – What’s next? Insights from key 16:30 UK and Ireland focus: What the new regulatory
industry associations and lobby groups frameworks have in store for the industry
Annette Kok, President, EUROMAT
17:00 UK focus: Potential impact of the newly announced
Sigrid Ligne, Secretary General, EGBA
regulatory changes in the UK on the biggest gaming
Wes Himes, Managing Partner, Policy Action and EU Advisor, RGA
market in Europe
12:00 Legal roundtables with regulators and legal Simon Burridge, CEO, Virgin Games
experts – interactive break-out discussions on key Ewen MacGregor, Group Legal Counsel, Gala Coral
jurisdictions. Malcolm Graham, CEO, PKR
12:30 Networking lunch break 17:45 Closing remarks from the Chairperson and end of
conference
HARNESSING REGULATORY DEVELOPMENTS – INSIGHTS FROM
THE INDUSTRY
Learn more about the law and regulations in gaming during
14:00 Panel discussion: Shaping the future of the industry
ICE Totally Gaming on Wednesday: attend Gaming Leaders
regulations – bringing the key industry stakeholders seminar, organised in cooperation with IAGA and IMGL
together to work out a regulatory framework that will
benefit all the key stakeholders
James Scicluna, Chief of Regulatory and Corporate Affairs,
BetClic Everest Group
Andrew Towills, Regulation Delivery Manager, Sportingbet
Andrew McCabe, Legal Counsel, Betfair Book this conference for as little as £514 + VAT.
Ian Arnold, Head of Regulatory Policy and Group Projects, Find out more details and new speakers on
Camelot Group
www.icetotallygaming.com/wrb

Announcing the launch of World Regulatory Briefing series
Born out of Clarion’s European/World Gambling Briefing and responding to an increasingly fragmented regulatory framework of the gaming
industry, WRB will be a series of one-day regulatory events taking place where the real change happens and bringing to you key stakeholders
from local markets to learn from and build partnerships with. The first one of the series will take place at the world’s largest exhibition, ICE Totally
Gaming, drawing from its 20 000+ visitor base to bring the latest regulatory developments to you. The latest updates will be delivered by gaming
regulators in attendance at ICE Totally Gaming and the world’s most renowned legal experts forming IAGA and IMGL.

7

Wednesday, 25th January

CRM and Retention in Gaming
www.icetotallygaming.com/crm

08:30 Registration opens EVOLVING YOUR CRM STRATEGY
09:00 Chairman’s opening remarks
Shahar Attias, Founder & CEO, Hybrid Interaction 15:30 Maximising database value for your casino products
Emma Tompkins, Managing Director, Wager Logic
CUSTOMER LOYALTY
16:00 Unlocking social CRM for your company
09:10 Retention is not enough – engagement is the key Joakim Nilsson, Head of Social Media, BetClic Everest Group
Arnold Blueml, Head of Customer Value Management, 16:00 Coffee and refreshment break
bwin.party digital entertainment
16:30 Leveraging social network analysis in your online
09:40 Proving the value of a multi-channel offering: gaming marketing strategy
keeping and growing customers across a brand Joakim Nilsson, Head of Social Media, BetClic Everest Group
portfolio
Michelle Daly-Hayes, Online Sportsbook Social Media Manager,
Oliver Watkins, Head of BI & CRM, Rank Interactive Paddy Power
10:10 Driving profitability from your existing customers: Dimiter Pantaleev, Global CRM Strategist, Unibet
strategies for radically increasing lifecycle and value 17:00 Building loyalty across offline and online gaming
Dominic Vye, Head of Customer Acquisition & Retention Channel, channels: taking your players from offline to online
Sportingbet
and vice-versa
10:40 Coffee and refreshment break Panel discussion joint with Integrating Offline and
Online Gaming Conference
CUSTOMER INSIGHT • Customer analytics – combining customer information and
insights from offline and online player habits
11:10 Getting a 360 view of the customer: taking • Leveraging the strength of your brand to successfully operate
ownership of the customer and marketing across channels
intelligently to them • Exploring the options available for loyalty schemes such as
Dimiter Pantaleev, Global CRM Strategist, Unibet points, credit or giveaways
11:40 Inside the mind of the online gamer: optimising • Providing the optimal end to end experience for both online
customer insight and data mining to really and land-based customers based on customer insight
understand your customers Francesco Parola, Product & Innovation Director, SISAL
Fredrik Gejrot, Head of Direct Marketing, Svenska Spel Oliver Watkins, Head of BI & CRM, Rank Interactive
Dominic Vye, Head of Customer Acquisition & Retention Fredrik Gejrot, Head of Direct Marketing, Svenska Spel
Channel, Sportingbet David Goldberg, Co-CEO, Federated Sports & Gaming
Oliver Watkins, Head of BI & CRM, Rank Interactive Patrick Duffy, Managing Director, Palaces Bingo Clubs
Warren Eloff, Head of Products, Virgin Games 17:45 Closing remarks from the Chairman and end of conference
Moderator: Shahar Attias, Founder & CEO, Hybrid Interaction
12:40 Networking lunch break
Book this conference for as little as £514 + VAT.
Book this conference for as little as £514 + VAT
MOBILE CRM Find out more details and new speakers on
14:00 Mobile CRM: from insight to customer delight www.icetotallygaming.com/crm
www.icetotallygaming.com/crm
Tim Axon, CRM Director, International Mobile Sportsbook
Company

CROSS AND UP-SELLING

15:00 Extending the lifetime value and increasing spend
per customer
Shai Heffetz, Head of Financial Spread Betting,

8

Wednesday, 25th January

Integrating Offline and Online Gaming
www.icetotallygaming.com/intergrating

08:30 Registration opens 14:00 Ensuring the quickest and optimal route to
09:00 Chairman’s opening remarks market: in-house development or partnership and
outsourcing?
Andrew Gellatly, Editorial Director, Gambling Compliance
• How do you need to prepare internally to “do-it-yourself”?
09:10 What is the current state of the market? Minimising • Partnership route:
the disconnect between online and offline worlds - What you can and want to outsource
• Market indicators of the progressing convergence: regulations, - What to look for when choosing your partner
mergers and acquisitions, customer demand • Third route: from outsourcing to full independence
• Learning the basics: What both industries need to understand Emmanuel Mewissen, CEO, Circus Group Belgium
about each other
Rohin Malhotra, Director, Chilipoker
• Customer demand driving the convergence; online as your
Frank Pracukowski, Director of Administration, Foxwoods
opportunity for growth of your customerbase
Development Company
Lewis Pek, Editor, G3
Daniel Ledesma, Manager, Casino Gran Madrid
Indrek Jurgenson, CEO, Olympic Entertainment Group
Harald Kaiblinger, Director R&D, Bodoglabs, Bodog 14:45 Pre-regulation strategies: what you can do now
to secure the first-mover advantage for when the
09:55 Regulatory approaches: creating a regulatory market opens up
environment that will benefit both land-based and • Exploring ways to build your online brand amongst the new and
online sectors existing players. The pros and cons of subscription models, social
• Review different regulatory approaches
media, virtual currency
• Setting taxation levels that will allow for offline/online
• Pushing your brand on social networks via social gaming
convergence
• Taking your visitors online with onsite marketing
Peter Naessens, Head of Regulatory Advice, Research & • Linking free-to-play games with your onsite casino gaming
Development, Belgian Gaming Association experience
Dimitris Panageas, Legal Counsel, Club Hotel Loutraki Rohin Malhotra, Director, Chilipoker
Eduardo Antoja, Executive Vice President, COFAR Steve Lengel, Executive Director of Operations,
10:40 Coffee and refreshment break San Manuel Bingo & Casino
Pierre Wuu, Online Director, California Online Poker Association
11:10 Understanding how Rank is aligning its strategy and
Moderator: Melissa Blau, CEO, iGaming Capital
marketing approach across online, mobile and the
land-based operations 15:30 Play for fun strategies: how to prepare and
• Ensuring an experience alignment across Rank’s brands maximise for real money value - Case study
• Driving incremental traffic from land-based operations to the Pierre Wuu, Online Director, California Online Poker Association
online and mobile channels 16:00 Coffee and refreshment break
• Exploring bonus and loyalty schemes across brands
16:30 Creating and implementing game content that
Angus Nisbet, Gaming Director and Brand Director for
will allow for a smooth customer journey between
meccabingo.com, Rank Interactive
offline and online channels
11:55 Online from the land-based perspective: different
17:00 Building loyalty across offline and online gaming
business model or different channel?
channels – taking your players from offline to online
• Analysing both approaches applied historically
and vice-versa
• Why is online both a different business model and a different
Panel discussion joint with CRM and Retention
channel?
• Customer analytics – combining customer information and
• Online versus land based customers: demographic differences
insights from offline and online player habits
and the resulting conclusions for operators
• Leveraging the strength of your brand to successfully operate
• Analysing customer conversion metrics: why are these so limited?
across channels
• What are the internal business implications of choosing one
• Exploring the options available for loyalty schemes such as
approach? Building a separate division vs. creating teams
points, credit or giveaways
operating across various channels
• Providing the optimal end to end experience both online and
Eric Olders, CEO, JVH gaming
land-based customers based on customer insight
Erwin Haitzmann, Chairman & Co-CEO, Century Casinos
Francesco Parola, Product & Innovation Director, SISAL
Jessica Ordovas, CEO, Mediatech Solutions
Oliver Watkins, Head of BI & CRM, Rank Interactive
12:40 Networking lunch break Fredrik Gejrot, Head of Direct Marketing, Svenska Spel
David Goldberg, Co-CEO, Federated Sports & Gaming
Book this conference for as little as £514 + VAT. Patrick Duffy, Managing Director, Palaces Bingo Clubs

Find out more details and new speakers on 17.45 Closing remarks from the Chairman and end of conference
www.icetotallygaming.com/intergrating

9

Thursday, 26th January

Monetising Social in Gaming
www.icetotallygaming.com/socialgame

08:30 Registration opens. 12:00 Panel discussion: Social media in the
09:00 Chairman’s opening remarks online and mobile product roadmap
• Where is the balance between a community and a games
LEVERAGING SOCIAL MEDIA AND SOCIAL GAMING IN YOUR BUSINESS portfolio approach?
• Extending social beyond online – smart TV and mobile
09:05 What is driving social media and games integration?
Stephen Lovell, Online Product & Business Development Manager,
• Adding a social dynamic: acquire or build? Paddy Power
• How and where do you offer ‘play for fun’ and ‘play for real
money’ options?
Warren Eloff, Head of Product, Virgin Games
VIADEN
Dia Nag, Product Manager, Rank Interactive g a m i n g
• How is social gaming valued?
Viktor Prokopenya, CEO, Viaden Gaming Limited
Rob Shedd, Social Games Product Manager, Paddy Power
Philip Macartney, Global Head of Social Media, Bodog 12:45 Networking lunch break
Altay Ural, Director Product Platform, Betfair MARKETING AND LOYALTY
Rohin Malhotra, Director, Chilipoker
James Cashmore, Industry Leader, Entertainment, Google 14:00 Case study: Social networks as a player acquisition
and retention tool
09:40 Social gaming – the panacea to proposed new
Razmus Svenningson, Head of Social Media Strategies &
regulations? Operations, Betsson Group
• Will social games prove beneficial when new EU regulations Hussein Chahine, CEO, Yazino
come in? What role will they play if USA regulates?
• What are the key considerations in operating a virtual currency 14:45 Social games and TV formats in gaming
and conducting virtual goods sales? Jurian Van der Meer, MD, Endemol Games
Marcus Whelan, Group General Counsel, King.com Mark Cochrane, Senior Director EMEA, Popcap
Rob Shedd, Social Games Product Manager, Paddy Power
10:00 Panel discussion: Implementing a social media
Moderator: Tadhg Kelly, WhatGamesAre.com
strategy
• What’s the direct impact of Facebook’s new policy on your 15:00 Coffee and refreshment break
business? What will other social networks do?
• What are the rules of engagement and the split of revenues with PAYMENTS, REVENUES AND PLAYERS’ REWARDS
platform partners?
• How social networks build their communities and increase 16:00 Harnessing virtual currency, virtual goods and
loyalty advertising
Ohad Barzilay, COO, Mytopia • Why consider non-cash play and reward options?
Jonathan Witty, Content Executive,SkyBet • What are the projected revenues of virtual currencies & virtual goods?
• How you can legally up-sell a player from virtual to money
Robert Unsworth, VP Global Sales, Digital Chocolate
UNDERSTANDING AND ENGAGING WITH PLAYERS Woodrow Levin, CEO, BringIT
Lior Shiff, CEO, Product Madness
11:00 Workshop panel: Monetising players through Moderator: Raf Keustermans, CEO, Plumbee
Facebook, Google and apps
• What are the key monetisation funnels? 16:40 Incorporate social and mobile to create the ultimate
• Head-to-head wagering for Facebook games – how social modern gaming experience
gamers challenge friends, wager & win virtual currency Panel discussion joint with Mobile Gaming
• What’s the secret of Zynga, Playfish and others’ success? • What is key to making a mobile game social?
• What makes social media engaging • Use your current networks and community to enhance the
• Is there a specific social player type? experience – you don’t have to build from scratch
Woodrow Levin, CEO, BringIT • Create a seamless multi-platform gaming experience
Ohad Barzilay, COO, Mytopia • Integration with real world gamification
Moderator: Lou Castle, Chief Strategy Officer, Shuffle Master Volker Hirsch, Director Business Development, RIM
Craig Hepburn, Global Director, Digital & Social Media, Nokia
11:40 Case study: Social Proof – A trackable ecosystem for
building a business case for social media gaming Thomas Priglinger, Director MTV (Mobile, Touch & Video),
• Understanding consumer conversations and spend behaviours
Moderator: David MacQueen, Head of Mobile Media, Strategy
online
Analytics
• How success is measured: engagement, ROI, brand recognition
• What is the Zero Moment of Truth and how can it be used to 17:20 Closing remarks from the Chairman and end of conference
drive revenues?
Nick Garner, Global Head of Search, Unibet Book this conference for as little as £514 + VAT.
www.icetotallygaming.com/socialgames
10

Thursday, 26th January

Mobile Gaming
www.icetotallygaming.com/mobile

08:30 Registration opens. 12:45 Networking lunch break
09:00 Chairman’s opening remarks
ALLEVIATE YOUR CONSUMER INTERACTION: TOP TIPS ON
Manjit Gombra Singh, Senior Director, Juniper Networks
PAYMENTS AND MARKETING
HARNESSING THE BIGGEST TREND IN GAMING
14:00 Panel discussion: Streamline your payment system to
09:10 Opening panel discussion: Gaming on the move: catch up with impatient mobile gamers
what next for mobile gaming Onika Russell, Head of Payment Services, Ladbrokes eGaming
• Discover how mobile gaming can be used to acquire new Christina Thakor-Rakin, Head of Operations, Virgin Games
customers, not just to enhance their overall experience
14:45 Marketing workshop: How to market both app and
• WAP development vs. app development
HTML5 games to new and existing customers
• Find out which new handsets and operating systems will take the
• HTML 5 marketing: where to begin – how to go to market
mobile market by storm
without relying on the app store
• Expand your mobile empire: learn which regions are next for the
• Target the correct areas through affiliate marketing
mobile revolution
• How to boost discoverability in mobile search
Jonathan Abraham, Senior Industry Manager Mobile, Google • Does mobile advertising work for gaming?
Rick Brownlow, Head of Mobile, Sportingbet Daniele Moscati, Mobile and Senior Affiliate Manager,
Richard Ayers, Head of Online, Manchester City FC bwin.party digital entertainment
Moderator: Joel Keeble, Head Special Projects, H2 Gambling Fintan Costello, Senior Industry Manager eGaming, Google
Capital Jonas Martensson, Business Development Director, Betsson
10:00 Panel debate: Does HTML5 spell the end of the app Michael McTernan, Head of Mobile Strategy, Rank Interactive
store? 15:30 Coffee and refreshment break
• Outline the key benefits of coding through HTML5
• Weigh up the negatives: what are the limitations of HTML5? CREATE A HIGH-SPEED, INTERACTIVE FUTURE FOR MOBILE GAMING
Mats Duvner, Head of Development for Web-based Mobile,
Svenska Spel 16:00 Panel discussion: Role of marketing and partnerships
Richard Hewitt, Head of Mobile Product, Betfair to drive uptake and revenues?
• How do you market for mobile vs. online marketing?
Stuart Magowan, Head of Projects, Betfred
• What is the role of affiliates?
Moderator: Darren Pollard, Mayfair Mobile Gaming
• How do you exploit app stores?
10:40 Coffee and refreshment break • Which partnerships work, and how?
Dave Price, Sales, O2 Media
DEVELOP THE NEXT MOBILE BETTING SUCCESS
James Hilton, CEO, M&C Saatchi Mobile
11:00 HTML 5 case studies: addressing key questions in Matteo Monteverdi, Head of Betting, Lottomatica
your HTML 5 mobile approach, including: Moderator: Aideen Shortt, Independent Consultant
• Why did you choose HTML5 over native language (app)? 16:40 Incorporate social and mobile to create the ultimate
• What were the key points and challenges during development modern gaming experience
• How the game has been marketed without the use of a
traditional app store Panel discussion joint with Monetising Social in
• What has the take-up been like? Gaming
Turlough Lally, Head of Mobile, Victor Chandler • What is key to making a mobile game social?
Andrew Daniels, Head of Mobile, Betfred • Use your current networks and community to enhance the
experience – you don’t have to build from scratch
11:30 Mobile in-play betting case study panel • Create a seamless multi-platform gaming experience
Sylvie McDermott, Mobile Sportsbook Manager, Paddy Power • Integration with real world gamification
Claire Barry, Head of Mobile Product, Ladbrokes Volker Hirsch, Director Business Development, RIM
Ben Kumara, Sportsbook Product Manager - Mobile, BSkyB Craig Hepburn, Global Director, Digital & Social Media, Nokia
Moderator: Charles Palmer, Partner, Fu Sheng Interactive Thomas Priglinger, Director MTV (Mobile, Touch & Video),
12:10 Tablet workshop: Understand tablet users and bwin.party digital entertainment
incorporate tablets into future game development Moderator: David MacQueen, Head of Mobile Media, Strategy
Analytics
• Why establish a distinct strategy for tablets – shouldn’t it just all
be mobile? 17:20 Closing remarks from the Chairman and end of conference
• Analyse the different ways tablets are played compared to mobile
games and what customers expect from their tablets Book this conference for as little as £514 + VAT.
Edward Kay, Leader Producer – Mobile Platforms, Rank Interactive
Shaz Mirza, Mobile & New Channels, Ladbrokes eGaming
Moderator: Dr Windsor Holden, Leading Analyst, Juniper Research
www.icetotallygaming.com/socialgames

11

More reasons to book TODAY...
• Choose to attend any one of the ICE Conferences, or all of them for less than the price of two
so you can mix and match to attend any (or every session) over 4 days
• Each event is focused on the hottest issues happening in the gaming industry at the moment,
from the explosive growth of Mobile Gaming and Social Games to the new markets opening
up to iGaming, Offline/online integration, cross-channel marketing, CRM and loyalty, and
critical issues of Cybercrime
• Conveniently located at Earls Court so you can easily mix your networking and meetings at ICE
with learning about new trends and opportunities at the ICE Conferences
• Easier to network with the specialist experts and potential new partners you want to meet at
the event exclusive lunches and breaks

Key speakers across these 8 events include:
Ron Goudsmit, ECA Chairman and Secretary Executive Board, Holland Casino Joakim Nilsson, Head of Social Media, BetClic Everest Group
Jurgen Creutzmann, Rapporteur for the Green Paper on Online Gambling, Philip Macartney, Global Head Social Media, Bodog
European Parliament Marcus Whelan, Group General Counsel, King.com
Simon Burridge, CEO, Virgin Games Ohad Barzilay, COO, Mytopia
Ewen MacGregor, Group Legal Counsel, Gala Coral Lou Castle, Chief Strategy Officer, Shuffle Master
Marko Hietala, Chief Security Officer, RAY Volker Hirsch, Director Business Development, Research in Motion
Michael Mrak, Head of Data Privacy & Money Laundering, Casinos Austria Craig Hepburn, Global Director, Digital and Social Media, Nokia
Nigel Beaney, Director Interactive Services, Camelot Global Services Jonathan Abraham, Senior Industry Manager Mobile, Google
Indrek Jurgenson, CEO, Olympic Entertainment Group Rick Brownlow, Head of Mobile, Sportingbet
Erwin Haitzmann, Chairman & Co-CEO, Century Casinos Dermot Griffin, Managing Director, Irish National Lottery
Emmanuel Mewissen, CEO, Circus Group Belgium Richard Ayers, Head of Online, Manchester City FC
Steve Lengel, Executive Director of Operations, San Manuel Bingo & Casino Matteo Monteverdi, Head of Betting, Lottomatica
Oliver Watkins, Head of BI and CRM, Rank Interactive Claire Barry, Head of Mobile Product, Ladbrokes
Fredrik Gejrot, Head of Direct Marketing, Svenska Spel Michael McTernan, Head of Mobile Strategy, Rank Interactive
Arnold Blueml, Head of Customer Value Management, bwin.party digital entertainment James Hilton, CEO, M&C Saatchi Mobile
Dimiter Pantaleev, Global CRM Strategist, Unibet Dave Price, Sales, 02 Media

Register today for one conference or for full-access pass and get the best price available.
3 easy ways to register:
1. Online on www.icetotallygaming.com/conferences - Quickest and easiest
2. Calling our sales hotline: +44 (0) 207 370 8577
3. Download a booking form, available online and sending it back by email to sammy-jo.gomes@clariongaming.com

Pricing Information
ICE Conferences
- All access pass * Single conference pass International Casino
BEST RATE Access to just 1 of the 7 ICE Conferences
Conference pass
with access to ALL of the sessions (not including ICC)
at the ICE Conferences

Early Standard Early Standard Early Standard
bird rate rate bird rate rate bird rate rate
All prices are per delegate (ends Friday 9 (from 10 (ends Friday 9 (from 10 (ends Friday 9 (from 10
December 2011) December 2011 December 2011) December 2011 December 2011) December 2011
BEST RATE onwards) BEST RATE onwards) BEST RATE onwards)

Individual delegate rate
£1,029 + VAT £1,235 + VAT £514 + VAT £617 + VAT £329 + VAT £360 + VAT
(1-2 places booked at once)
Multi-delegate rate
£926 + VAT £1,029 + VAT £442 + VAT £545 + VAT £308 + VAT £339 + VAT
(3+ places booked at once)
ICE 2012 exhibitor rate** £823 + VAT £926 + VAT £411 + VAT £514 + VAT £287 + VAT £319 + VAT
FEES: All transactions will be processed in pounds sterling. British VAT at 20% is payable on all bookings in accordance with British tax law.
*ICE Conferences - All access passes allow delegates access to all or any of the conferences and individual sessions taking place, and all
associated networking events including coffee breaks and lunches from Monday to Thursday.
**Only exhibitors who have booked a stand at ICE Totally Gaming 2012 are entitled to this special discount on the ICE Conferences

ICE Conferences Programmes and Speakers

Recommended

Recommended

More Related Content

Similar to ICE Conferences Programmes and Speakers

Similar to ICE Conferences Programmes and Speakers (20)

ICE Conferences Programmes and Speakers