The biggest learning to design better solutions is to build a TRUST RELATIONSHIP WITH PEOPLE who are part of the same community and the same culture
what is a community? what is culture?
is a group of people with commune values and beliefs right?
So as Simon Sinek, says:
“when we are surrounded by a group of people with commune values and same beliefs, something remarkable happens: trust emerges”
DESIGN FOR ME IS UNDERSTANDING CULTURES AND PEOPLE AND CREATING TRUST RELATIONSHIPS
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If You Don’t Understand People, You Don’t Understand Design
1. If You Don’t Understand People
You Don’t Understand Design
CATERINA FALLENI, DESIGN GROUP ITALIA
#MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
2. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
3. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
4. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
5. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
6. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
7. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
8. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
Developing Countries Market
- Philanthropy
Human Rights
Scalability &
Diffusion
Social
Business
Pilot ProjectBusiness IP
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
9. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
54% clay
15% water
12% insulating materials
7% plastic
6% colloidal silver
4% organic materials
2% active carbon
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
10. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
I was to naive…
11. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
One of the most
inspiring talk ever!
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
12. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
TRUST
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
13. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
DESIGN IS
CREATING A TRUST RELATIONSHIP
WITH PEOPLE
KEY LEARNING:
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
14. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
DESIGN IS
CREATING A TRUST RELATIONSHIP
WITH PEOPLE
DESIGN IS
UNDERSTANDING CULTURES AND PEOPLE
“when we are surrounded by a group of people with commune values and same beliefs,
something remarkable happens: trust emerges” Simon Sinek
KEY LEARNING:
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
15. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
TRUST CHECKLIST
I treat every individual with respect
I avoid gossip and rumours
I’m honest and patient with friends
I’m reliable to my boyfriend
I assist with empathy everyone
I watch in the eye the people I’m
talking with
TRUST
IS
NOT
A
CHECK
LIST
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
16. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
Welcome to the TRUST EXPERIENCE DESIGN
I truly believe
that our very
survival
depends on
TRUST!
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
17. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
WE HAVE TO TAKE CARE OF PEOPLE VALUES AND
BELIEFS TO CREATE TRUST RELATIONSHIPS
MY KEY LEARNINGS TO DESIGN BETTER SOLUTIONS
WE HAVE TO DIO (no DIY) TO CO-CREATE SOLUTIONS
WE HAVE TO OPEN SOURCE OUR FAILURES AND
SUCCES TO LEARN AND GROW
WE HAVE TO BE WISE AND HONEST DESIGNERS
#1
#2
#3
#4
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
18. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
Design is understanding cultures and people
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
19. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
Design is creating a trust relationship with people
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
20. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
People must be part of the design process
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
21. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
THE COOL POT PROJECT is open
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni
22. #MFR14 - MAKER FAIRE ROME 2014
TEATRO STUDIO
4TH OCTOBER, 2014
THANKS
AND
TRUST!
If You Don’t Understand People,
You Don’t Understand Design!
Caterina Falleni