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If content is king, what is attention
The document explores the significance of attention in the digital age, likening it to a scarce resource that is essential for engagement with content. It emphasizes that effective attention management is crucial for critical consumption of digital media and that the overload of information results from a failure to filter, rather than an overload itself. Various digital literacy aspects, including participation and collaboration, are discussed as they relate to managing attention online.
If content is king, what is attention
- 1. If Content isKing, What is Attention? Olaojo Aiyegbayo University of Huddersfield #TALISS
- 2. Attention is theking maker
- 3. Content like celebritiescrave attention
- 4. There is noengagement without attention
- 9. Attention is ascarce resource
- 10. “… a wealthof information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it” (Herbert Simon)
- 11. Attention as adigital literacy
- 12. • Attention • Participation •Collaboration • Network Awareness •Critical Consumption
- 13. “Attention is thefundamental building block for how individuals think, how humans create tools and teach each other to use them, how groups socialize, and how people transform civilizations.” (Howard Rheingold)
- 14. “You need tolearn how to exercise mindful deployment of your attention online if you are going to become a critical consumer of digital media…” (Howard Rheingold)
- 17. “It is notinformation overload. It’s filter failure.”
- 18. Attention Management Appsand Tools Reader
- 19. Discussion Questions What areyour digital media practices doing to your attention? What attention management web tools or apps do you use to deal with the tsunami?
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Editor's Notes
- #6 There is no engagement with attention. http://www.flickr.com/photos/nazareth_college/5496654205/sizes/l/in/photostream/ NazarethCollege