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IE MIM Application by P. Rehder
- 1. IE - Master in Management Application Express Yourself ! ! Pascal Rehder! February 2014!
- 2. ❖ Agenda Topic 1: Presenting the Issue! ❖ Topic 2: The Nature of Communication within Organizations! ❖ Topic 3: Development of a Conceptual Approach "2
- 3. Topic 1: Presenting the Issue Question F - Communication You have just participated in an important meeting with your superior. How will you ensure that every part of the instructions you received will properly reach all subordinates, suppliers and clients, located in different parts of the world? IE MIM Application - Pascal Rehder! ! ! ! ! ! ! "3 ! ! ! ! ! ! ! February 2014
- 4. ❖ ❖ IE MIM Application - Pascal Rehder! ! ! Topic 2: The Nature of Communication within Organizations! ❖ Agenda Topic 1: Presenting the Issue! Topic 3: Development of a Conceptual Approach ! ! ! ! "4 ! ! ! ! ! ! ! February 2014
- 5. Topic 2: The Nature of Communication within Organizations Definition Communication is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing or behaviour. It is the meaningful exchange of information between two or more living creatures within clustered entities.! IE MIM Application - Pascal Rehder! ! ! ! ! ! ! "5 ! ! ! ! ! ! ! February 2014
- 6. Topic 2: The Nature of Communication within Organizations WordCloud IE MIM Application - Pascal Rehder! ! ! ! ! ! ! "6 ! ! ! ! ! ! ! February 2014
- 7. Topic 2: The Nature of Communication within Organizations Objective of Communication ❖ ❖ To effectively deliver instructions of high importance ! Supplier! to different target groups! Subordinates! ❖ across borderlines! ❖ Manager! through different types of barriers! ❖ Internal! without losing the initial intention of the message! IE MIM Application - Pascal Rehder! ! ! ! ! Clients! ! ! "7 ! ! ! ! ! ! ! February 2014
- 8. Topic 2: The Nature of Communication within Organizations The Organizational Framework - 5 Steps 1. Profiling and identifying the audience! 2. Selecting communication channels! 3. Developing messages! 4. Monitoring the outcome! 5. Evaluating outcomes IE MIM Application - Pascal Rehder! ! ! ! ! ! ! "8 ! ! ! ! ! ! ! February 2014
- 9. Topic 2: The Nature of Communication within Organizations Concepts for defining reporting lines and responsibilities Functio ,nal' Flat) Hierarchy) Formal' Culture' Structure' Divis, ional' Matrix' Verti. cal) Infor/ mal' Examples! ❖ ❖ Organization with few or no levels of middle management between staff and executives - flat! Every organizational entity, except one, is subordinate to a single other entity vertical IE MIM Application - Pascal Rehder! ! Examples! Examples! ! ❖ ❖ ❖ Automobile companies - divisional! ❖ Google - informal! Production company „Product A vs Product B - matrix! ❖ Facebook - informal! ❖ Most Financial institutions - formal Different Departments (Accounting, Engineering, Administration) - functional ! ! ! ! "9 ! ! ! ! ! ! ! February 2014
- 10. Topic 2: The Nature of Communication within Organizations Leadership-Style ❖ ❖ ❖ ❖ Attitudes towards LeadershipStyle in regard to employee communications! Trans2 formatio2* nal/ Identifying the way how the communication inside the entity is done! Charis2 matic/ Leadership* Style/ Each Leadership-Style produces another atmosphere within the entity! Trans2 actional/ Leadership-Style depends on the size, age, operating fields, culture and objectives of each leader IE MIM Application - Pascal Rehder! ! ! ! ! ! Auto2* cratic/ ! "10 ! ! ! ! Cooper* 2ative/ ! ! ! February 2014
- 11. Topic 2: The Nature of Communication within Organizations Profiling and identifying the audience Direct Subordinates or Leading Position Business- Relationship-Lenght Indirect Subordinates Subordinates Cultural Differences IE MIM Application - Pascal Rehder! ! ! ! Internal or External ! ! ! "11 ! ! ! ! ! ! ! February 2014
- 12. Topic 2: The Nature of Communication within Organizations Profiling and identifying the audience Kind of Client Segment Service or Goods Type of Order / Purchase Clients Cultural Differences IE MIM Application - Pascal Rehder! ! ! ! Location ! ! ! "12 ! ! ! ! ! ! ! February 2014
- 13. Topic 2: The Nature of Communication within Organizations Profiling and identifying the audience Quantity of Suppliers! Kind of Supplier (e.g. KeyAccount) Strategic Importance Suppliers Cultural Differences IE MIM Application - Pascal Rehder! ! ! ! Location ! ! ! "13 ! ! ! ! ! ! ! February 2014
- 14. Topic 2: The Nature of Communication within Organizations Effective Communication through appropriate channels Internal Communication Systems! Websites / Social Media! Direct Mail! Target Group Corporate Events Conference Calls! Informal Conferences IE MIM Application - Pascal Rehder! ! ! ! ! Face to Face Meetings! ! ! "14 ! ! ! ! ! ! ! February 2014
- 15. Topic 2: The Nature of Communication within Organizations Essential Communication Principles Language Barriers! ❖ Languages in different Countries! ❖ Internal Corporate Language! ❖ Translation Barriers! Linguistic! ❖ Specific target group! ❖ Precision of outcome! ❖ Bias Free IE MIM Application - Pascal Rehder! ! ! ! ! ! ! "15 ! ! ! ! ! ! ! February 2014
- 16. Topic 2: The Nature of Communication within Organizations Essential Communication Principles Providing Reasons! ❖ Intention of Communication Attempt! ❖ Higher Compliance! ❖ Letting People to join Conversations! Type! ❖ Downwards, Upwards, Horizontal, Diagonal, External IE MIM Application - Pascal Rehder! ! ! ! ! ! ! "16 ! ! ! ! ! ! ! February 2014
- 17. ❖ ❖ IE MIM Application - Pascal Rehder! ! ! Topic 2: The Nature of Communication within Organizations! ❖ Agenda Topic 1: Presenting the Issue! Topic 3: Development of a Conceptual Approach ! ! ! ! "17 ! ! ! ! ! ! ! February 2014
- 18. Topic 3: Development of a Conceptual Approach Developing Messages to Subordinates Language Channel Type Layer IE MIM Application - Pascal Rehder! ! { { { { ! Use simple, precise, accurate, specific and unambiguous (with respect to culture and policies) Face to Face, Email and Internal Communication Systems Follow the rules of downwards Communication Involve Direct and indirect subordinates ! ! ! ! "18 ! ! ! ! ! ! ! February 2014
- 19. Topic 3: Development of a Conceptual Approach Developing Messages to Suppliers & Clients Language Channel Content Type IE MIM Application - Pascal Rehder! ! { { { { ! Use customer orientated clear and precise, bias free phrasing Use direct Mail, eMail or Phone communication Depending on type of product or supply, provide relevant information Follow the rules of external communication ! ! ! ! "19 ! ! ! ! ! ! ! February 2014
- 20. Topic 3: Development of a Conceptual Approach Monitor the Outcome ❖ Schedule Meetings with Direct Subordinates to Evaluate Status and Outcome! ❖ Give constructive Feedback! ❖ Double-Check Instruction Delivery IE MIM Application - Pascal Rehder! ! ! ! ! ! ! "20 ! ! ! ! ! ! ! February 2014
- 21. Topic 3: Development of a Conceptual Approach Lessons Learned Reasons for implementing proper Communication Systems and Regulations! ❖ Organizational Growth and Development! Possible Increase in Shareholder Value for external Stakeholders ❖ Continuous Learning and Reflexion! ❖ Process Optimization! ❖ Knowledge Sharing between Participants! ❖ Better Working Athmosphere IE MIM Application - Pascal Rehder! ! ! ! ! ! ! "21 ! ! ! ! ! ! ! February 2014
- 22. "Developing excellent communication skills is absolutely essential to effective leadership. The leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to others. If a leader can't get a message across clearly and motivate others to act on it, then having a message doesn't even matter." — Gilbert Amelio! President and CEO of National Semiconductor Corp. "22
- 23. Thank you for your Attention