SlideShare a Scribd company logo
They never dreamed it would work
     – but the results were astounding
    Spend 25 revealing minutes with the man David Ogilvy said "knows
       more about direct marketing than anyone else in the world".

•     See how he and a colleague created an integrated campaign that
      pulled in £1.5 million from under 2,000 prospects
•     To sell an entirely new online product, it used direct mail, email,
      website, telephone and face to face selling
•     The client had so little faith it took three months to get them to try
      it. A follow-up campaign pulled in £2 million



                Drayton Bird, United Kingdom
                @ the IDMD Online by Markedu
“Nobody reads direct mail. Especially
     busy business people …”
Email follow up
Landing page

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IDMD Online: They never dreamed it would work – but the results were astounding - Drayton Bird

  • 1. They never dreamed it would work – but the results were astounding Spend 25 revealing minutes with the man David Ogilvy said "knows more about direct marketing than anyone else in the world". • See how he and a colleague created an integrated campaign that pulled in £1.5 million from under 2,000 prospects • To sell an entirely new online product, it used direct mail, email, website, telephone and face to face selling • The client had so little faith it took three months to get them to try it. A follow-up campaign pulled in £2 million Drayton Bird, United Kingdom @ the IDMD Online by Markedu
  • 2. “Nobody reads direct mail. Especially busy business people …”
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.