Digital marketing is the use of internet connected devices to engage a customer with online advertising in order to promote products and services. Internet connected devices are those such as web browsers, smart phones and game consoles. As technology develops more devices become able of internet browsing and the digital marketing potential that comes with it.
Gateway to Oklahoma History Case Study: Structured Data and Metadata Evaluati...Emily Kolvitz
Image Resource Findability on the World Wide Web is still very much a landgrab. For the Semantic Web to become a reality online businesses and individuals have to get their hands dirty and also come facetoface with the realization that search engine giants are increasingly becoming the goto tool for information resource retrieval. “Increasingly, students use Web search engines such as Google to locate information resources rather than seek out library online catalogs or databases of scholarly journal articles” (Lippincott 2013). This puts the search engine giant in a unique position to dictate how the future of search will work on the Web and therefore, your organization’s future presence (or lack thereof) on the Web. Search Engine Optimization (SEO) techniques change frequently and remain much a mystery to many companies. The one variable in the equation of Web findability that remains a staple is good qualitymetadataunderthehoodoftheWebsite. Inthiscasestudy,amethodologyisappliedto the Gateway to Oklahoma History’s Website. This study can be generalized to organizations looking to benchmark their own findability maturity on the Web from an imagecentric viewpoint.
Gateway to Oklahoma History Case Study: Structured Data and Metadata Evaluati...Emily Kolvitz
Image Resource Findability on the World Wide Web is still very much a landgrab. For the Semantic Web to become a reality online businesses and individuals have to get their hands dirty and also come facetoface with the realization that search engine giants are increasingly becoming the goto tool for information resource retrieval. “Increasingly, students use Web search engines such as Google to locate information resources rather than seek out library online catalogs or databases of scholarly journal articles” (Lippincott 2013). This puts the search engine giant in a unique position to dictate how the future of search will work on the Web and therefore, your organization’s future presence (or lack thereof) on the Web. Search Engine Optimization (SEO) techniques change frequently and remain much a mystery to many companies. The one variable in the equation of Web findability that remains a staple is good qualitymetadataunderthehoodoftheWebsite. Inthiscasestudy,amethodologyisappliedto the Gateway to Oklahoma History’s Website. This study can be generalized to organizations looking to benchmark their own findability maturity on the Web from an imagecentric viewpoint.
Top Free SEO Analysis Tools - Master Your Websites SEO.pdfKhan IT
In today's digital landscape, a strong online presence is essential for businesses and
individuals. Search Engine Optimization (SEO) ensures that your website ranks higher in
search engine results, drives organic traffic, and increases visibility to your target audience.
Implementing effective SEO strategies can be a challenging and time-consuming process.
Still, with the right tools, you can streamline this task and make data-driven decisions to
improve your website's performance.
All the changes made on the files and servers of the website come under on page optimization.
Some common examples are changing the title tag of the website, changing the meta tags of the website, rewriting content, applying redirects, adding some commands in the robots.txt file etc.
In simple words, changes that one does on the website itself come under on page optimization to the meta description tag and the meta keywords tag.
Top Free SEO Analysis Tools - Master Your Websites SEO.pdfKhan IT
In today's digital landscape, a strong online presence is essential for businesses and
individuals. Search Engine Optimization (SEO) ensures that your website ranks higher in
search engine results, drives organic traffic, and increases visibility to your target audience.
Implementing effective SEO strategies can be a challenging and time-consuming process.
Still, with the right tools, you can streamline this task and make data-driven decisions to
improve your website's performance.
All the changes made on the files and servers of the website come under on page optimization.
Some common examples are changing the title tag of the website, changing the meta tags of the website, rewriting content, applying redirects, adding some commands in the robots.txt file etc.
In simple words, changes that one does on the website itself come under on page optimization to the meta description tag and the meta keywords tag.
All the changes made on the files and servers of the website come under on page optimization.Some common examples are changing the title tag of the website, changing the meta tags of the website, rewriting content, applying redirects, adding some commands in the robots.txt file etc.
In simple words, changes that one does on the website itself come under on page optimization to the meta description tag and the meta keywords tag.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. Search engine optimization is a methodology of strategies,
techniques and tactics used to increase the amount of
visitors to a website by obtaining a high-ranking placement
in the search results page of a search engine (SERP) -
including Google, Bing, Yahoo and other search engines.
(OR)
It is the process of getting traffic from the “free,”
“organic,” “editorial” or “natural” search results on search
engines.
3. The simplest robots.txt file uses two key words, User-
agent and Disallow. User-agents are search engine robots
(or web crawler software); most user-agents are listed in the
Web Robots Database. Disallow is a command for the user-
agent that tells it not to access a particular URL. On the other
hand, to give Google access to a particular URL that is a child
directory in a disallowed parent directory, then you can use a
third key word, Allow.
Google uses several user-agents, such as Googlebot for Google
Search and Googlebot-Image for Google Image Search. Most
Google user-agents follow the rules you set up for Googlebot,
but you can override this option and make specific rules for only
certain Google user-agents as well.
4. The syntax for using the keywords is as follows:
User-agent: [the name of the robot the following rule applies
to]
Disallow: [the URL path you want to block]
Allow: [the URL path in of a subdirectory, within a blocked
parent directory, that you want to unblock]
5. The canonical form of a positive integer in decimal
representation is a finite sequence of digits that does not
begin with zero.
More generally, for a class of objects on which
an equivalence relation is defined, a canonical
form consists in the choice of a specific object in each
class. For example, Jordan normal form is a canonical
form for matrix similarity, and the row echelon form is a
canonical form, when one consider as equivalent a matrix
and its left product by an invertible matrix.
Canonical form can also mean a differential form that is
defined in a natural (canonical) way.
6. “Fetch as Google” is an option available for webmasters to
check how a web page will be looking when Googlebot
crawls that page. This tool can be effectively used for the
following purposes:
Troubleshooting webpages to improve the performance in
search engine result pages.
Submitting pages for indexing whenever the content is
changed significantly.
Finding out the pages causing issues when a site is
hacked by malwares.
7. A site map (or sitemap) is a list of pages of a
web site accessible to crawlers or users. It can be
either a document in any form used as a planning
tool for Web design, or a Web page that lists the
pages on a Web site, typically organized in
hierarchical fashion.
Sitemaps make relationships between pages and other
content components. It shows shape of information
space in overview. Sitemaps can demonstrate
organization, navigation, and labeling system.
8. There are two popular versions of a site map. An
XML Sitemap is a structured format that a user
doesn't need to see, but it tells the search engine
about the pages in a site, their relative importance to
each other, and how often they are updated. HTML
sitemaps are designed for the user to help them find
content on the page, and don't need to include each
and every subpage. This helps visitors and search
engine bots find pages on the site. You cannot
submit an HTML sitemap in Google Webmaster Tools
as it is not a supported sitemap format.