Identifying the weaknesses of a company is a factor that should be analyzed closely when launching a new product. Apple faces several lawsuits against its brand, and its company has become aware that lawsuits may damage its brand image and decrease consumer confidence. (New York Times, 2021). Another critical weakness identified is low liquidity, which indicates the decreasing ease in funding the company's day-to-day operations. The issue limits its ability to capture growth opportunities in the market regarding launching the new Apple smart refrigerator. [Insert weaknesses - with research and in-text citations here.] Weaknesses: Lawsuits are outcomes/external - what internal factor(s) cause these to happen? Same for low liquidity - if they have strong financial performance but low liquidity...what's causing it? .